
ApproveThis manages your ReplyCX Integration approvals.
April 17, 2025
Integration Category: App Builder
Two Tools, One Goal: Faster Business Moves
Modern businesses face a critical challenge: customers expect instant responses, but internal approvals create delays. ReplyCX's chatbots keep conversations flowing 24/7, while ApproveThis ensures key decisions happen at the speed of chat. Together through Zapier, they create a closed-loop system where customer interactions trigger approval workflows the moment they need human oversight.
Consider a high-ticket e-commerce store using ReplyCX to qualify leads. When a customer asks for a custom configuration, the bot can instantly route an approval request to your sales manager via ApproveThis - complete with deal specifics and urgency flags. Decisions that once took hours now happen during the conversation, preventing abandoned carts.
Why This Integration Changes the Game
Most approval tools create silos. ApproveThis bridges them by acting as a decision layer between ReplyCX's automated conversations and your team's real-world processes. Three structural advantages make this powerful:
1. Approval Context Travels With the Request
When ReplyCX triggers an approval via Zapier, ApproveThis automatically attaches the full chat transcript, customer profile, and any collected data. Approvers see not just a request, but the why behind it. No more back-and-forth emails asking for background.
2. External Participants Without Added Costs
Client approvals kill momentum. A marketing agency using ReplyCX for client intake could set this: when a client selects a premium service package in the chat, ApproveThis routes the contract to external stakeholders. Those approvers only need email access - no ReplyCX licenses required.
3. Conditional Paths Based on Decisions
Approvals aren't endpoints. If a support bot in ReplyCX escalates a refund request that gets denied, ApproveThis can trigger Zapier to route the customer to a retention specialist instead of a generic "request denied" message. This creates dynamic conversation flows based on real decisions.
Real-World Use Cases Beyond Theory
High-Velocity Sales Teams
B2B companies using ReplyCX for lead scoring can auto-route prospects requesting demos to ApproveThis when:
- Lead meets ideal customer profile but requests non-standard pricing
- Prospect comes from a blacklisted IP/region needing legal review
Approvers get the lead's chat history and CRM data (via Zapier connections). Using ApproveThis' thresholds, deals under $5K might auto-approve while larger ones escalate. Sales ops teams report cutting approval cycles from 2 days to 2 hours.
Customer Support Scaling
A telecom company's ReplyCX bot handles 80% of tier-1 support. For service upgrades requiring credit checks, the integration:
- Bot collects customer SSN/DOB via secure form
- Zapier sends data to ApproveThis with "Urgent: Credit Approval" tag
- Finance team gets email/Slack alert with pre-filled risk calculator
Using ApproveThis' vacation delegation, absent approvers don't create bottlenecks. Support managers note 22% faster upgrade processing during holidays.
Client Services & Agencies
Digital agencies using ReplyCX for client intake set approval triggers when:
- Prospective client requests proprietary methodology in contract
- New project scope exceeds pre-negotiated hours
ApproveThis routes these to legal and account leads with editable SOW templates. One agency reduced redline negotiations from 14 days to 3 by attaching chat transcripts showing client expectations.
Setting Up the Integration
Implementation takes under 45 minutes for most teams:
Step 1: Map Critical Decision Points
Audit your ReplyCX flows to identify where human approvals currently stall conversations. Common triggers:
- Discount requests over 15%
- Custom contract terms
- Support escalations requiring manager input
Step 2: Build Approval Logic in ApproveThis
Create workflows in ApproveThis that match your triggers. For example:
Workflow Name: "Custom Contract Terms"
Approvers: Legal Team (consensus) → Account Lead (sequential)
Fields: Attach PDF, Chat Summary, Client Risk Score
Thresholds: Auto-approve if client has 5+ successful projects
Step 3: Connect via Zapier
Create a Zap with:
Trigger: ReplyCX "Zapier Block Activated"
Action: ApproveThis "Create Request"
Map custom fields from ReplyCX to ApproveThis using Zapier's data passthrough.
Pro Tip: Use ApproveThis' calculated fields to auto-score requests. For example, a "Client Risk" field could factor in contract value, payment history from connected tools, and chat sentiment analysis.
Cross-Team Benefits You Can't Ignore
Sales & Account Management
Deal desks close faster when approvals include real-time chat data. Example: A customer agreeing to a multi-year term in the chat can trigger an approval with discounted pricing pre-populated based on ApproveThis' calculated fields.
Legal & Compliance
Standardized request forms from ReplyCX interactions ensure legal reviews have consistent data. Vacation delegation prevents contract delays when counsel is out.
Customer Support
Escalation paths that respect SLAs. If a ReplyCX conversation hits three "request supervisor" prompts, ApproveThis can:
- Bypass junior staff via thresholds
- Attach conversation history
- Auto-remind after 15 minutes of inactivity
Why This Isn't Just Another Integration
Combining ApproveThis with ReplyCX via Zapier creates a decision engine that traditional chatbots lack. It's not about automating "yes/no" but enabling contextual business logic:
Dynamic Routing: Approvers change based on request type. A $10K discount might go to a regional manager, while $50K+ goes straight to the CFO.
Compliance Safeguards: Auto-deny requests violating policies (e.g., discounts on products under MAP pricing) while suggesting compliant alternatives through ReplyCX.
Audit Trails: Every approval includes the customer's exact wording from ReplyCX, decision timestamps, and approver comments - crucial for regulated industries.
Getting Started
Begin with a high-impact, low-complexity use case:
1. Choose a Trigger: Pick one ReplyCX interaction where delays hurt conversion (e.g., proposal approvals).
2. Build Parallel Processes: Keep manual approvals running while testing the integration.
3. Measure & Optimize: Use ApproveThis' dashboard to track approval times vs. manual methods.
Teams using this approach typically see ROI within 30 days. One SaaS company reduced sales contract turnaround from 48 hours to 90 minutes, attributing 15% of quarterly revenue to recovered deals that previously went cold.
Start your ApproveThis trial or book a custom demo to map your ReplyCX approval workflows. No coding needed - just a Zapier account and the desire to stop losing deals to slow processes.
Integrate with ReplyCX Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ReplyCX
Suggested workflows (and their Zapier components) for ReplyCX
Create approval requests for new ReplyCX zapier block activations
When a visitor reaches the Zapier block in a ReplyCX conversation, this automation creates an approval request in ApproveThis to streamline decision-making. It ensures timely review and approval of critical interactions. *Note: Configure the approval parameters within ApproveThis to match your process requirements.*
Zapier Components

Trigger
Zapier Block Activated
Triggers when the visitor reaches the "Zapier" block in a conversation.
Action
Create Request
Creates a new request, probably with input from previous steps.
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