ApproveThis manages your Sailthru Integration approvals.

When Approval Chaos Meets Marketing Automation

Let's get real - marketing teams using Sailthru already know how to blast personalized emails to millions. What they don't know is why it still takes 3 weeks and 12 Slack reminders to get a simple campaign approval. That's where pairing Sailthru with ApproveThis turns your marketing ops from "waiting on legal" to "launching while the idea's still hot."

ApproveThis isn't another tool that complicates your stack. It's the missing layer that connects Sailthru's customer engagement muscle with actual decision-making. Think of it like giving your marketing automation a nervous system - suddenly, approvals happen where the work already lives, without dragging execs into new platforms.

Why This Combo Doesn't Just "Work Together" - It Actually Fixes Shit

Most integrations just shuffle data between apps. Ours fixes three specific headaches that mid-sized companies have with marketing approvals:

1. No More "Who Needs to Sign Off on This?" Roulette

New customer segment list in Sailthru? ApproveThis automatically routes it to legal (for compliance check), finance (for budget alignment), and your CMO (for brand voice). All while your marketing team keeps working in Sailthru like normal.

2. Approval Statuses That Actually Sync With Campaigns

When someone rejects a promo email draft in ApproveThis, Sailthru automatically pauses the scheduled campaign. No more "Oops, we sent the wrong version" because someone forgot to manually toggle settings.

3. External Approvals Without the License Fees

Client needs to approve the quarterly retention emails? They get email approvals from ApproveThis without you buying them Sailthru seats. Saves money, avoids platform bloat.

Real Examples That Don't Sound Like Fake SaaS Promos

Use Case 1: Stopping List-Building Bottlenecks

A regional retail chain uses Sailthru for loyalty segments. Their old process: 1) Build list 2) Email marketing director 3) Wait 4) Forward to CFO 5) Wait more 6) Finally upload.

Now: Sailthru triggers an ApproveThis workflow the second a new list hits 50k+ contacts. Legal gets it first (compliance check), then finance (budget approval for targeted offers), then CMO (final brand sign-off). Each rejection auto-archives the list. Approved? Sailthru activates it instantly.

Use Case 2: Killing Zombie Campaigns

A SaaS company schedules product update emails in Sailthru. If ApproveThis rejects the final copy (say, because legal found outdated claims), Zapier automatically moves the Sailthru campaign to "Draft" and notifies the content team. No more all-hands meetings about why bad copy went live.

Use Case 3: Client Approvals That Don't Suck

Agency managing 12 retail brands in Sailthru. Instead of sharing logins or exporting PDFs, they set up ApproveThis workflows where client stakeholders get email approvals with direct links to preview content. Clients click approve/reject - status syncs to Sailthru. Bonus: Auto-reminders after 24hrs of client silence.

Setting This Up Without Hiring a Zapier Expert

If you can forward an email, you can connect these tools:

1. Connect Sailthru to Zapier: Sailthru's Zapier docs show the 5-minute setup
2. Pick Your Trigger: New list? Campaign draft? User segment change?
3. Build Approval Paths: ApproveThis lets you set rules like "Over $10k budget? Add CFO approval step"
4. Test With One Campaign: Start with a low-risk workflow before going all-in

Pro tip: Use ApproveThis' calculated fields to auto-flag campaigns that need extra scrutiny. Example: If a Sailthru segment includes EU users and campaign has GDPR-related content, require legal review automatically.

Teams That Actually Benefit (Beyond Just Marketing)

Legal Teams

Instead of random "URGENT: Review this email!" requests, they get structured ApproveThis tasks with all context included. Plus, they can set up pre-approved templates for common campaigns.

Finance Departments

Auto-flag Sailthru campaigns tied to budgets over $X. ApproveThis routes them with payment terms and historical ROI data attached. No more surprise spends.

Client Services

External clients approve directly via email without accessing Sailthru. Activity logs in ApproveThis prove they signed off - handy for audits or scope disputes.

Features You'll Actually Use (No Fluff)

Email Approvals That Don't Get Lost

Approvers click approve/reject right from their inbox. No passwords, no dashboards. Even your non-techy clients figure it out.

Vacation Coverage That Works

CMO out? ApproveThis auto-reassigns their Sailthru campaign approvals to the CRO. No broken chains.

Thresholds for Auto-Approvals

Under $5k spend? Campaigns auto-approve if they match pre-vetted templates. Your team handles exceptions, not routine stuff.

Why This Isn't Just Another Zapier Integration

Most approval tools make you choose between flexibility and simplicity. ApproveThis works how mid-market teams actually operate:

• No user seat minimums - Only admins need licenses, approvers just get emails
• Conditional logic that's actually usable - "If campaign A/B test has variant X, require brand review"
• Real-time tracking without micromanaging - See where campaigns stall without daily check-ins

Getting Started Before Q4 Chaos Hits

Your marketing team's about to enter the holiday crunch. Three steps to avoid approval gridlock:

1. Book a 20-minute demo: See ApproveThis + Sailthru live (we'll use your actual use cases)
2. Clone our pre-built templates: Launch your first workflow in 2 days, not 2 months
3. Train once, roll out everywhere: Most teams standardize on 3-5 approval types across all Sailthru campaigns

Ready to stop being an approval bottleneck? Get started free or schedule a no-BS demo.

FAQs From Actual Marketing Ops Teams

Q: What if we already use Sailthru's built-in approval tools?

A: Most do - but they're limited to user roles within Sailthru. ApproveThis adds external approvers, legal checks, and ties into budget thresholds. Plus, centralized audit trails.

Q: Can we set different approval paths per brand/client?

A: Yes. If you manage multiple brands in Sailthru, ApproveThis routes based on rules like "Client X always needs CMO + legal" vs "Client Y auto-approves under $8k".

Q: How long before we see time savings?

A: Most teams cut 6+ hours weekly on approval chasing by month two. Biggest wins come from avoiding 11th-hour delays on campaign launches.