
ApproveThis manages your QuestionPro Integration approvals.
April 17, 2025
Integration Category: Forms
Why Approval Workflows Need a Survey Sidekick
Let’s be real – most companies treat approvals and surveys like separate universes. You’ve got teams scrambling to get signatures on budget requests in one corner, while HR desperately chases down employee feedback in another. But what if the tools handling these tasks actually talked to each other?
That’s where ApproveThis and QuestionPro come in. One’s built to slash approval bottlenecks, the other’s a survey powerhouse. Connect them through Zapier, and you’ve got a system where survey data triggers smart approvals – and approved decisions automatically collect feedback. No more chasing people through Slack or letting requests rot in inboxes.
Where Bots Beat Bureaucracy
ApproveThis isn’t just another digital rubber stamp. It’s built for companies where every decision needs input from five different departments, three external vendors, and that one VP who’s always in Bali. Custom workflows, conditional approvals based on dollar amounts, automatic delegation when someone’s OOO – it’s the anti-bottleneck tool.
QuestionPro? It’s what happens when surveys grow up. Beyond basic polls, it handles everything from 360-degree reviews to customer NPS tracking. But here’s the kicker – most teams never connect their survey insights to actual business decisions. That’s like having a smoke detector that doesn’t call the fire department.
Two Automations That Actually Matter
1. When Survey Says “Approve This”
Picture this: Your customer success team runs a quarterly NPS survey in QuestionPro. A client rates you 9/10 but mentions needing faster contract renewals. Normally, that insight dies in a PDF report. But with Zapier, that response can:
- Auto-create an ApproveThis request for Legal to draft new SLA terms
- Route to the CFO if discount thresholds are involved
- Ping Sales to check in before renewal date
Real-World Use: A SaaS company used this to cut churn by 18%. High-risk NPS comments now trigger immediate account manager approvals for intervention.
2. Decisions That Ask for Feedback
Ever approve a big vendor contract and wonder if Procurement dropped the ball? Here’s the fix: When ApproveThis finalizes a request, Zapier fires off a QuestionPro survey to stakeholders. No more guessing if your decisions stick the landing.
Real-World Use: A manufacturing firm automated post-approval surveys for equipment purchases. They caught a 22% error rate in supplier deliveries within three months.
Setup That Won’t Make You Hate Tech
For the “Survey → Approval” Flow:
- In Zapier, set QuestionPro’s New Response as trigger
- Filter to only watch for specific surveys (no one needs HR’s pizza preference poll clogging approvals)
- Map response data to ApproveThis fields – dollar amounts, text comments, etc.
- Set conditional thresholds (e.g., auto-approve requests under $1K, escalate others)
For the “Approval → Survey” Flow:
- Start with ApproveThis’ Request Approved/Denied trigger
- Use QuestionPro’s Send Survey action
- Personalize invites with decision details (e.g., “How’d we do on the $450K CapEx approval?”)
Pro Tip: Use ApproveThis’ Calculated Fields to auto-score survey data. Example: If 70% of responses mention “slow support”, route escalation approvals automatically.
Who Actually Benefits (Beyond IT)
HR & People Ops
Employee engagement survey shows discontent with training? Auto-approve requests for Coursera budgets. Approval thresholds let you auto-OK small spends (under $500) while flagging larger asks for review.
Procurement Teams
Vendor evaluation surveys that score below 4/5 stars? Trigger contract termination approvals. Use Approval Groups to loop in Legal and Finance only when needed.
Customer Success
NPS detractors (scores 0-6) automatically create approval requests for account credits or executive check-ins. Since approvers don’t need QuestionPro logins, clients can chime in via email.
No, This Isn’t “Just Another Integration”
What makes this combo stick:
Approval Jailbreak: Approvers interact via email or Slack – no new logins. Critical when dealing with external partners who won’t adopt another platform.
Feedback Loops That Close Themselves: Most companies survey, approve, then… nothing. This ties decisions directly to outcome measurement.
Audit Trails That Don’t Suck: ApproveThis logs every approval step; QuestionPro stores survey proof. Both sync to tools like Notion or Confluence automatically.
The Part Where We Tell You to Try It
If you’re still manually forwarding survey results to approvers (or worse, guessing at decision impacts), you’re leaving efficiency points on the table. We’re not saying this combo will solve all your bureaucracy woes – but it’ll make your processes less stupid.
ApproveThis offers a free demo with pre-built QuestionPro templates. No need to start from scratch. And since it works through Zapier, your IT team won’t ghost you for asking about API documentation.
Integrate with QuestionPro Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for QuestionPro
Suggested workflows (and their Zapier components) for QuestionPro
Create approval requests for new QuestionPro survey responses
Save time on decision-making by automatically creating an approval request for every new survey response in QuestionPro. Whenever a new survey response is submitted, this automation will create an approval request in ApproveThis, letting managers or stakeholders efficiently review and approve required actions based on the survey data. *Note: Ensure surveys are correctly imported into QuestionPro for accurate response tracking.*
Zapier Components

Trigger
New Response
Triggers when a new response is submitted for a specific survey (some Advanced Question types are not supported in this trigger and will not return the full users' response for that particular advanced question).
Action
Create Request
Creates a new request, probably with input from previous steps.
Send surveys for approved requests
Automatically send survey invitations to clients or employees whenever a request is approved or denied in ApproveThis. This automation forwards the survey from QuestionPro to email addresses tied to approved requests, ensuring prompt feedback collection on decisions made. *Note: Configure your QuestionPro surveys to align with request types for relevant feedback.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Survey
Sends a survey invitation to the email addresses fetched from the trigger app.
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