Why Bother Connecting Your CRM to an Approval System?
Let's cut to the chase: if your team uses Leader CRM to manage contacts but still runs approvals through email chains or Slack pings, you're leaving money on the table. ApproveThis plugs directly into Leader CRM via Zapier to turn manual rubber-stamp sessions into automated workflows that actually work the way your business does. We're talking about eliminating the "hey, did you see my approval request?" follow-ups that eat 23 minutes of everyone's day. Every. Single. Time.
What Happens When Leader CRM Meets Approval Automation
Leader CRM keeps your sales pipeline moving. ApproveThis keeps decisions from getting stuck. Together, they handle the entire lifecycle of customer interactions – from vetting new leads to approving contract changes. The magic happens in three areas:
1. No More Stale Leads in Your Pipeline
Imagine this: your marketing team imports 500 new contacts from an event into Leader CRM. Instead of letting those leads collect virtual dust while waiting for sales manager approval, ApproveThis automatically triggers a vetting process. Sales leads get prioritized based on custom criteria (deal size, industry, whatever matters to you), and approvers can greenlight directly from their inbox. One manufacturing client reduced lead response time from 48 hours to 90 minutes using this exact setup.
2. Approval Chains That Don't Break Down
Leader CRM tracks customer interactions; ApproveThis tracks who needs to sign off on those interactions. When a sales rep creates a new task for a client upsell, ApproveThis can require approvals based on deal size thresholds. If the deal exceeds $50K? Automatically route to the regional director. Over $250K? CEO gets a ping. Bonus: approvers don't need Leader CRM licenses – huge for external partners or execs who shouldn't be knee-deep in your CRM data.
3. Two-Way Data Without the Copy-Paste
Field teams add new contacts in Leader CRM mobile app → ApproveThis triggers compliance reviews. Legal approves a vendor contract in ApproveThis → Leader CRM auto-creates the supplier record. This bi-directional sync means no more "approved in system A, manual entry in system B" garbage.
Real-World Use Cases That Don't Suck
These aren't hypothetical scenarios. Here's exactly how mid-market teams use the integration:
Use Case #1: Filtering Sales Leads Before They Hit the Pipeline
Problem: Marketing dumps unqualified leads into Leader CRM, wasting sales time.
Fix: Zapier triggers ApproveThis requests for every new "Enterprise" lead. Sales ops managers review lead scoring data and either approve for sales outreach or bounce back to marketing for nurturing. A cybersecurity company using this method increased sales productivity by 30% – their reps stopped chasing tire-kickers.
Use Case #2: Contract Amendments Without the Paper Trail
Problem: Sales reps make verbal pricing exceptions that never get documented.
Fix: When a rep modifies a contract value in Leader CRM, ApproveThis requires regional manager approval if the discount exceeds 15%. Approved deals auto-update in Leader CRM with approval audit trails. One SaaS company recovered $120K in lost revenue from unapproved discounts in Q1 alone.
Use Case #3: Fast-Tracking High-Value Support Requests
Problem: VIP customer issues get buried in general support queues.
Fix: Leader CRM tasks tagged "Priority 1" trigger ApproveThis escalations. Approved requests automatically reassign to senior support agents and track resolution SLAs. A logistics provider reduced VIP ticket resolution time from 8 hours to 47 minutes using approval-based routing.
Setting This Up Without an Engineering Degree
If you can use a toaster, you can connect Leader CRM to ApproveThis. Here's the playbook:
- Create a Zapier account (they have a free tier)
- Choose your trigger: Pick a Leader CRM event (new contact, task, etc.)
- Add ApproveThis action: Map CRM data to approval request fields
- Add conditional logic: Auto-approve small deals, escalate big ones
Pro tip: Use ApproveThis' calculated fields to auto-flag requests needing extra scrutiny. Example: If Leader CRM shows a contact with "Chief" in their title and deal size over $75K, route directly to VP Sales.
Why Your Teams Will Actually Like This
Nobody wants another tool. But here's how different departments benefit:
Sales Teams
Get deal approvals faster by attaching Leader CRM data (communication history, existing contracts) directly to approval requests. Regional managers can approve/deny from their phone during airport layovers.
Marketing Operations
Stop guessing which leads sales actually contacted. ApproveThis logs every approval/rejection reason in Leader CRM contact records – perfect for refining lead scoring models.
Customer Success
Escalate account change requests (like contract expansions) without leaving Leader CRM. Approval thresholds ensure only necessary eyes review changes.
Finance
Auto-reject any Leader CRM deals missing required purchase docs. Set hard limits on discounts – if a rep tries to offer 20% off, ApproveThis blocks it until CFO review.
The Nuts and Bolts You Care About
ApproveThis adds muscle to Leader CRM without the bloat:
- Approval Layers: Require consensus from legal AND finance for high-risk deals
- Delegation: Auto-reassign approvals when someone's OOO (no more "waiting for Karen" delays)
- Audit Trails: Every decision ties back to Leader CRM records for compliance
Bottom Line: This Isn't Just Another Integration
Connecting Leader CRM to ApproveThis via Zapier isn't about adding features – it's about removing bottlenecks. You get a system where:
- CRM data triggers smart approvals
- Approvals update CRM records automatically
- Everyone stays in their lane (no more sales ops messing with your Leader CRM workflows)
If your approval processes still involve phrases like "I think Bob approved that," it's time to fix what's broken. ApproveThis works with Leader CRM to turn approval chaos into a closed-loop system. And since approvers don't need Leader CRM seats, even your most tech-averse execs can participate without screwing up your CRM data.
What Now?
Two options:
- Keep doing manual approvals and pretend you enjoy it
- Book a 12-minute demo to see how automated workflows actually work
We both know which option lets you leave work at 5 PM.
Integrate with Leader CRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Leader CRM
Suggested workflows (and their Zapier components) for Leader CRM
Create ApproveThis requests for new Leader CRM contacts
Automate your approval workflow by creating a request in ApproveThis every time a new contact is added in Leader CRM. This process ensures that all new additions are reviewed for further action, helping maintain contact quality. *Note: Make sure to configure your ApproveThis account to handle these requests efficiently.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new Leader CRM contacts from ApproveThis requests
Integrate your approval process by automatically adding new contacts to Leader CRM when a request is initiated in ApproveThis. This automation helps your team efficiently manage and approve new relationship opportunities. *Note: Ensure that the data required for creating new contacts is available when the request is initiated.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new contact.
Initiate approval requests in ApproveThis for new Leader CRM tasks
Streamline your task approval process by automatically initiating an approval request in ApproveThis whenever a new task is created in Leader CRM. This helps ensure that all tasks are vetted before execution. *Note: Customize approval workflows in ApproveThis to match your organizational policies.*
Zapier Components

Trigger
New Task
Triggers when a new task is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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