ApproveThis manages your Force24 Integration approvals.

Why Force24 Teams Need Approval Automation

Let’s cut to the chase: Marketing moves fast, but approvals move like molasses in January. You’re using Force24 to automate customer journeys, but your internal processes? Still stuck in 2012 with endless email chains and “Hey, did you see my Slack?” follow-ups. That’s where ApproveThis comes in – not to slow you down, but to make sure your campaigns actually launch before the trend dies.

What Happens When You Connect the Dots

Pairing Force24’s marketing automation with ApproveThis’ approval workflows is like giving your ops team a triple shot of espresso. We’re talking about:

• No more rogue contacts slipping into campaigns
• Legal/compliance teams that actually respond before your deadline
• Marketing ops leads who sleep through the night

And here’s the kicker: ApproveThis approvers don’t need Force24 logins. Your external vendors or finance team can greenlight campaigns without getting access to your entire marketing stack. No more “Can you export that to PDF?” nonsense.

Real Use Cases That Don’t Suck

1. The Gatekeeper Workflow (For Teams That Hate Spam)

Scenario: Your sales team keeps dumping unvetted leads into Force24 lists. Two weeks later, compliance is breathing down your neck about GDPR violations.

The Fix: Auto-create ApproveThis requests whenever someone’s added to a Force24 marketing list. Legal gets an email, clicks approve/reject, and you’re covered. Bonus: Set up calculated fields to auto-approve leads under $10k value to keep things moving.

2. The “Clean Launch” Play (For Perfectionists)

Scenario: Your CEO wants to personally approve any campaign mentioning the new product line. But she’s on a 16-hour flight to Singapore twice a month.

The Fix: Use ApproveThis’ vacation delegation to auto-reassign approvals when she’s offline. If she doesn’t respond in 12 hours? Escalate to the CMO via approval thresholds. Meanwhile, the drafted campaign sits in Force24 – not blasted to 500k contacts.

3. The Compliance Two-Step (For Regulated Industries)

Scenario: You’re in healthcare marketing. Every new contact added to Force24 needs legal review before any comms go out.

The Fix: Auto-send approval requests with embedded Force24 contact details. Legal reviews in ApproveThis’ dashboard or right from their Outlook. Approved? Force24 automatically adds them to the nurture campaign. Denied? Trigger a Zap to notify sales in Slack.

How This Actually Works in the Wild

Take a mid-sized ecommerce company running flash sales. Their marketing team uses Force24 to blast promotions to 2M+ subscribers. Problem? Every sale needed 4 approvals (merch, legal, finance, CMO) that took 72+ hours to coordinate.

After connecting ApproveThis via Zapier:

• Approval time dropped to 4 hours average
• CMO only gets pinged for deals over $500k (thanks to approval thresholds)
• Legal team approves via mobile email during commute

Result? They launched 31% more campaigns last quarter without a single compliance slip-up.

Setting This Up Without Losing Your Mind

Step 1: Connect both apps in Zapier (15 minutes max)
Step 2: Pick your trigger – we like “New Contact in Force24” or “Contact Added to List”
Step 3: Map the Force24 data to an ApproveThis request template
Pro Tip: Use calculated fields to auto-flag high-risk contacts for extra approvals

Why Your Finance Team Will Care

Those approval thresholds? They’re not just for compliance. Set a rule that any campaign budget over $25k needs CFO approval. Under that? Auto-approve and let marketing run wild. Finance gets visibility without micromanaging every Facebook ad.

The Hidden Perks You Didn’t Expect

Beyond the obvious time saves, this combo lets you:

- Track approval bottlenecks (Looking at you, Bob from legal)
- Auto-archive denied requests in Force24
- Generate audit trails for compliance reports
- Rotate approvers during holidays without missing a beat

Who Benefits Most

Marketing Ops Teams

Stop being the human router between Force24 and execs. Set it once, then focus on actual strategy.

Compliance Officers

Review requests in one dashboard instead of digging through Force24 lists. Deny a request? Add comments that auto-sync to Slack.

External Agencies

Let your PR firm draft campaigns in Force24 without direct access. They submit to ApproveThis, your team reviews, and it auto-publishes upon approval.

Common Objections (And Why They’re Wrong)

“We don’t need another tool!”
Cool – keep using email approvals. Let us know how that goes when you accidentally launch a campaign with “TESTING DON’T SEND” in the subject line.

“Our process is too complex!”
ApproveThis handles multi-step approvals with conditional logic. If your process is literally insane? We can handle that too.

How to Not Screw This Up

- Start with one workflow (like new contact approvals)
- Use approval groups instead of individual approvers
- Set realistic SLAs in ApproveThis to auto-escalate
- Connect your CRM to the mix for full visibility

What’s Next

If you’re using Force24 to automate customer journeys but still handling approvals manually, you’re leaving both speed and compliance on the table. The setup takes less time than your daily standup meeting, and the ROI? Let’s just say you’ll finally hit those “launch faster” KPIs without the late-night panic attacks.

Ready to stop being the approval bottleneck? Get started with ApproveThis or book a 15-minute demo. No sales jargon – just a quick walkthrough of how other Force24 teams saved 20+ hours/month.