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Finmo Integration

ApproveThis manages your Finmo Integration approvals.

April 22, 2025

Integration Category: Crm

Why These Two Tools Belong Together

Let's cut to the chase: mortgage processes are about as fun as watching paint dry. Between borrower applications, lender responses, and compliance checks, there's enough paperwork to drown a small army. That's where Finmo does the heavy lifting – it's built to manage the entire mortgage lifecycle. But here's the kicker: even the best tools get stuck when approvals bottleneck.

Enter ApproveThis. We're the missing link that turns "waiting for sign-off" into "done deal." Connect these two through Zapier, and you've got a system where mortgage approvals happen faster than you can say "underwriting." No more chasing down executives via Slack. No more lost emails. Just clean, trackable decisions that keep deals moving.

The Nuts and Bolts of Better Approvals

Here's what happens when you marry Finmo's mortgage muscle with ApproveThis' approval engine:

For the Speed Demons

Loan officers at mid-sized firms waste 15+ hours weekly herding approval cats. Our integration auto-creates approval requests the moment a borrower submits an application in Finmo. Approvers get an email, click approve/reject, and the deal moves. No logins. No hunting for context. Just decisions.

For the Control Freaks

Mortgage brokers love our approval thresholds. Set a rule like "auto-approve applications under $500k if credit score >700" and watch 40% of your workload vanish. For bigger loans? Escalate straight to the VP's inbox with all the necessary docs attached.

For the Collaboration Addicts

Underwriter out sick? Approval groups with vacation delegation mean their backup gets automatically looped in. No more "Sorry, Karen's at Burning Man" delays.

Real-World Scenarios That Actually Matter

1. Instant Loan Application Triaging

How it works: Finmo triggers ApproveThis when a borrower submits an application 2 Approval request gets sent based on loan size/risk.

Who cares: Regional banks processing 500+ apps monthly. Instead of manual sorting, they use calculated fields to auto-route:

  • Low-risk conventional loans 2 Straight to processing
  • Jumbo loans 2 CFO + legal team approval

Pro move: Add conditional logic so FHA loans under $300k bypass junior underwriters.

2. Closing Deals Without the Nagging

How it works: When ApproveThis approves a request 2 Finmo automatically updates the deal status.

Who cares: Real estate agencies coordinating 50+ concurrent closings. No more checking multiple systems to see if the VA loan got the green light. Sales teams get real-time notifications when deals move to "clear to close."

3. Lender Negotiations That Don't Suck

How it works: Finmo detects a lender's counteroffer 2 ApproveThis fires off a review request to the lending team.

Who cares: Credit unions juggling 20+ lender relationships. Instead of all-hands meetings, they use sequential approvals:

  • Loan officer reviews terms
  • Risk manager verifies rates
  • Operations lead confirms closing timeline

Setting This Up Without an IT Degree

If you can make toast, you can build this integration:

  1. Create a Zapier account (takes 2 minutes)
  2. Choose Finmo as your trigger app
  3. Pick an event like "Application Submitted"
  4. Connect ApproveThis as your action app
  5. Map Finmo data to approval request fields

Total setup time: 12 minutes if you're slow. Bonus points for using ApproveThis' pre-built Zapier templates.

Who Actually Benefits From This?

Operations Teams

Cut approval cycle times from 72 hours to 4. Track bottlenecks in real-time dashboards. Automatically reassign tasks when Karen from compliance takes PTO.

Sales Teams

Stop losing deals because approvals took too long. Get notified the second a loan gets cleared to close. Bonus: ApproveThis sends automatic reminders to dawdling execs.

Compliance Nerds

Every approval leaves an audit trail with timestamps and comments. Set hard rules so risky loans can't bypass legal review. Sleep better knowing no one's cutting corners.

The Fine Print That Actually Matters

Licensing hack: External partners (like title companies) can approve requests via email without a Finmo login. They get a secure link, review docs, click a button. You get to keep your Finmo seats for actual employees.

Security stuff: All data passes through Zapier's encrypted pipelines. ApproveThis is SOC 2 compliant because we're not idiots about sensitive financial data.

Bottom Line

If your mortgage approvals still involve PDFs and "Per my last email" follow-ups, you're leaving money on the table. The Finmo + ApproveThis combo isn't just about speed – it's about turning approvals from a necessary evil into a competitive advantage.

Book a 12-minute demo and we'll show you how to shave 8 days off your average closing time. Or start a free trial and annoy your IT team by setting this up yourself over lunch.

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Integrate with Finmo Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Finmo

Suggested workflows (and their Zapier components) for Finmo

Create new approval requests for submitted borrower applications

Efficiently handle borrower application submissions by automating an approval workflow in ApproveThis. When a new application is submitted, a corresponding approval request is instantly created, ensuring rapid decision-making and streamlined workflow management.

Zapier Components

Finmo Logo

Trigger

Application Submitted by Borrower

Triggers when a borrower submits the application.

Action

Create Request

Creates a new request, probably with input from previous steps.

Update deal statuses upon request approval or denial

Automate your deal management processes by integrating ApproveThis workflow outcomes with Finmo. Upon the approval or denial of requests, automatically update deal statuses, ensuring real-time updates and minimizing manual intervention.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Finmo Logo

Action

Update Deal Status

Triggers when there is a change to the status of a deal.

Initiate approval requests for lender responses

Integrate lender feedback into your approval process seamlessly. When Finmo receives a lender response, automatically initiate an approval request through ApproveThis to determine the next steps efficiently.

Zapier Components

Finmo Logo

Trigger

Lender Response Received

Triggers when a lender response is received.

Action

Create Request

Creates a new request, probably with input from previous steps.