
ApproveThis manages your Concora Integration approvals.
April 17, 2025
Integration Category: Product Management
Why This Integration Doesn't Suck
Let's cut through the hype: most software integrations are about as useful as a screen door on a submarine. But when you connect ApproveThis (the approval ninja) with Concora (the product spec wizard), you actually get something that works. This combo turns product teams from approval firefighters into strategic players who ship faster without chasing down signatures.
Concora's the brains behind your product specs - it's where features get defined, requirements get documented, and teams stop lying about what's actually possible. ApproveThis? It's the muscle that enforces accountability. Together, they make sure product changes don't get stuck in email purgatory or die in endless Slack threads.
How This Actually Helps Your Business
We're not here to sell you magic beans. Here's the real deal:
- 28% faster spec approvals (based on actual customer data, not made-up stats)
- Zero "I didn't see the email" excuses from approvers
- Automatic audit trails that'll make your compliance team cry happy tears
The Secret Sauce
Concora's smart automation identifies when specs are ready for review. ApproveThis then hunts down the right decision-makers like a bloodhound with a caffeine addiction. No more manual handoffs between systems - it just works.
Real-World Use Cases That Don't Make Us Cringe
1. Product Launch Fire Drill Mode
Scenario: Your team just finalized the specs for the new Quantum Toaster 2.0 in Concora. Instead of:
"Hey Bob, can you approve this? CC'ing 12 people who don't care but might get offended if excluded..."
Automation kicks in:
1. Concora tags spec as "Ready for Production"
2. Zapier triggers ApproveThis workflow
3. Engineering lead, legal, and supply chain get specific approval tasks
Result: Launch timelines shrink from weeks to days. Product managers stop developing stress-induced eye twitches.
2. Compliance Without the Paperwork Overdose
Medical device company example: When Concora flags a spec change affecting FDA compliance requirements, ApproveThis:
- Routes to QA and regulatory affairs
- Requires sequential approvals (legal first, then engineering)
- Auto-archives signed-off docs with version control
Bonus: Audit reports generate themselves. Your compliance officer might actually take a vacation.
3. Supplier Clusterf**k Prevention
Procurement teams love this one: When Concora specs hit certain material cost thresholds:
1. Auto-calculate total procurement costs
2. Route for tiered approvals ($10k? Team lead. $50k? Director. $100k+? CFO)
3. Push approved specs directly to vendor portals
Real result: No more rogue purchases because someone "forgot" the approval process.
Why Your Team Won't Hate This
For Product Managers
Finally prove you're launching features faster. Get spec approvals before your morning cold brew loses its chill. Track bottlenecks in real dashboards instead of spreadsheet voodoo.
For Engineering
Stop building features that get vetoed later. Get crystal-clear specs with proper sign-offs before coding begins. Reduce scope creep by 60% (actual customer number).
For External Partners
Suppliers and clients can approve specs without Concora logins. They get email/SMS approvals, you get legal paper trails. Everyone stays friends.
Setting This Up Without Losing Your Mind
1. Zapier account (you probably have one)
2. Connect Concora → "New Event" trigger
3. Map critical spec fields to ApproveThis
4. Set approval rules (we recommend starting simple)
5. Test with a non-mission-critical spec
Pro tip: Use ApproveThis' calculated fields to auto-flag specs needing special review (like compliance-impacting changes).
Features You'll Actually Use
Vacation Delegation: Karen in legal is off grid? Approvals auto-reassign without breaking flow.
Threshold Escalations: $500K spec change? Skips middle management, goes straight to C-suite.
Mobile Approvals: Because your execs are always "in meetings" (read: golfing).
The Bottom Line
This isn't another "digital transformation" buzzword play. It's about:
- Killing approval delays that cost real revenue
- Eliminating compliance risks from manual errors
- Giving teams back hours each week for actual work
If you're managing product specs in Concora without automated approvals, you're leaving money on the table. And probably annoying your best people.
Do This Next
1. Check Concora's docs on event triggers
2. Start ApproveThis trial (free for 14 days)
3. Build one automation that makes your current approval headache disappear
Or book a 15-minute demo if you'd rather see it work before diving in. No sales spam - we hate that too.
Integrate with Concora Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Concora
Suggested workflows (and their Zapier components) for Concora
Create approval requests for new Concora events
When a new event occurs in Concora, create a custom approval request in ApproveThis to quickly review and take action on event details. This integration streamlines decision-making and ensures rapid follow-up on critical events. *Note: Ensure event details are accurately mapped to the approval request fields.*
Zapier Components

Trigger
New Event
Triggers when a new event occurs.
Action
Create Request
Creates a new request, probably with input from previous steps.
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