When Your CRM and Approval Process Finally Start Talking
Let's cut to the chase: Sales teams hate paperwork. Marketing teams hate chasing approvals. Finance teams hate surprise expenses. And everyone hates losing deals because someone forgot to click "approve." That's why connecting noCRM.io's lead management with ApproveThis' approval automation isn't just nice-to-have – it's your ticket to closing deals faster than your competitors can say "budget approval committee."
What Happens When a Sales Machine Meets an Approval Engine
noCRM.io cuts through CRM complexity like a hot knife through butter, keeping sales teams focused on what matters: closing deals. ApproveThis does the same for approvals, turning "Where's that approval?" into "Already handled." Together? They create a closed-loop system where:
- New leads automatically trigger approval requests
- Approval decisions update lead statuses in real-time
The kicker? Approvers don't need noCRM.io licenses. Perfect for getting quick sign-offs from execs who live in their inbox or external partners who shouldn't see your entire CRM.
Real-World Use Cases That Don't Suck
1. The Auto-Escalation Play for Ambitious Deals
Picture this: Your sales team lands a $50K opportunity. noCRM.io creates the lead → ApproveThis checks the amount against pre-set thresholds → Automatically routes to the right decision-maker based on deal size. No more guessing whether it needs VP approval or can be handled at the director level.
Who wins: SaaS companies with tiered pricing models. Automatically route enterprise deals to specialized approvers while letting sales managers handle SMB opportunities.
2. The "Why Is This Lead Stale?" Killer
When a lead goes cold in noCRM.io, trigger an approval request to either re-engage or archive. Sales managers approve follow-up strategies or pull the plug – directly from their email. No more zombie leads clogging your pipeline.
Pro tip: Add ApproveThis' calculated fields to factor in lead score and engagement history automatically. "This lead opened 10 emails but hasn't replied – approve $500 discount offer?"
3. The Cross-Department Handoff That Doesn't Drop the Ball
Marketing-qualified lead hits certain criteria in noCRM.io → Triggers approval request to sales team → Once approved, lead gets automatically assigned in noCRM.io with all context intact. Say goodbye to "I thought you were handling this?"
Enterprise win: Keeps enterprise sales cycles moving when deals require input from legal, security, and procurement teams who shouldn't have full CRM access.
Setup That Won't Make You Want to Stab a Pencil in Your Eye
1. Create a Zapier account (takes 2 minutes)
2. Connect noCRM.io as your trigger app
3. Choose your trigger event (new lead, status change, etc.)
4. Connect ApproveThis as your action app
5. Map lead data to approval request fields
6. Test with a real lead (we dare you)
Total setup time: Less than your average coffee break. Maintenance: Zero. Because it just works.
Why This Isn't Just Another "Integration"
While other CRMs force you to choose between rigid approval chains or free-for-all chaos, this combo gives you control without bureaucracy. ApproveThis' vacation delegation means deals don't get stuck because someone's at Burning Man. noCRM.io's lead tracking ensures context isn't lost in approval limbo. Together, they handle the edge cases that make sales teams rage-quit:
- Commission approvals that require multiple department sign-offs
- Contract exceptions that need legal review
- Discount requests that follow precise approval matrices
Department-Specific Wins That Actually Matter
Sales Teams
Get notified immediately when deals are approved/denied via email or Slack. No more logging into another system just to check statuses.
Marketing Operations
Auto-approve lead assignments based on territory rules or lead score thresholds. Stop playing middleman between sales and CRM data.
Finance
Set hard limits on discounts and special offers. Get audit trails for every approval decision. Sleep better knowing deals comply with pricing policies.
The Elephant in the Room: Yes, It Works With Your Existing Stack
Already using Salesforce/HubSpot/Zoho? Cool. The beauty of handling approvals in ApproveThis is keeping your CRM clean while maintaining strict control over deal parameters. Think of it as adding turbo boosters to your current setup rather than another platform to manage.
When Manual Approvals Cost You Real Money
Let's get morbid: That enterprise deal you lost last quarter because legal took 9 days to review terms? That's a $150K oopsie. The discount approval that got buried in your Sales VP's inbox? There goes your margin. Every hour your team spends chasing approvals is an hour they're not selling. This integration isn't about features – it's about removing speed bumps in your revenue engine.
Bottom Line: This Isn't Future Tech
There's no AI magic here. Just solid automation that bridges the gap between capturing leads and closing deals. The business case is simple: Faster approvals → shorter sales cycles → more revenue. And isn't that why you're here?
Next Steps That Won't Waste Your Time
1. Grab an ApproveThis trial (no credit card needed)
2. Check out noCRM.io's plans
3. Build your first approval Zap in under 15 minutes
Or if you're the "show me first" type: Book a live demo where we'll build a custom approval flow for your exact sales process.
Integrate with noCRM.io Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for noCRM.io
Suggested workflows (and their Zapier components) for noCRM.io
Create approval requests for new noCRM.io leads
Capture every new lead in noCRM.io and instantly create an approval request in ApproveThis. By automating this process, you ensure that each new opportunity is reviewed and not missed, streamlining your sales workflow and keeping your approvals organized.
Zapier Components

Trigger
New Lead
Triggers when a lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update noCRM.io leads when approval is completed
Optimize your lead management by updating noCRM.io leads when an ApproveThis request is approved or denied. This ensures your leads are promptly assigned following the decision, avoiding delays in handling new deals.
Zapier Components

Trigger
New Lead Assigned
Triggers when a lead is assigned or re-assigned to someone. This trigger only works for **Expert edition and above**.
Action
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Assign leads in noCRM.io for newly received approvals
Enhance approval management efficiency by assigning leads in noCRM.io whenever a new approval request is received in ApproveThis. This automation allows seamless handovers to the sales team as soon as approvals are initiated.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Assign Lead
Assign the lead to a user
Comment on noCRM.io leads for new emails received
Keep track of all communications by adding comments to noCRM.io leads whenever new emails are received. This automation ensures all pertinent information is captured, enhancing lead data visibility for your team.
Zapier Components

Trigger
New Email Received From a Lead
Triggers when an email is received from a lead. This trigger only works for **DreamTeam edition**.

Action
Add Comment
Create a comment on a specific lead based on the parameters given. This action only works for **Expert edition and above**.
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