When Form Meets Function
Let’s cut to the chase: if your team uses Smore for newsletters, surveys, or quizzes, you’re already winning at engagement. But here’s where it gets real – all those responses? They’re probably creating more work. Someone’s got to review submissions, chase down approvals, and keep things moving. Enter ApproveThis. We’re not here to make pretty forms – we’re here to make decisions happen fast.
Why This Combo Works
Smore makes things look good. ApproveThis makes things happen good. Together? You get automated approval chains that turn form responses into actual outcomes. Think:
- Marketing teams greenlighting campaign copy in 2 clicks instead of 20 emails
- HR pushing new policies live without legal department bottlenecks
The kicker? Approvers only need ApproveThis access – no extra Smore licenses required. Perfect for agencies handling client content or manufacturers coordinating with 3rd-party vendors.
Real Workflows for Real Teams
Use Case 1: Newsletter Approval on Steroids
Imagine your content team submits a Smore newsletter draft. Normally, this would trigger a game of CC-all email tennis between marketing, legal, and the C-suite. With our Zapier integration:
1. Smore submission → Auto-creates ApproveThis request
2. Legal gets first approval right in Outlook
3. CEO gets final sign-off via SMS
4. Approved version auto-publishes
We’ve seen healthcare providers use this to approve patient education materials 68% faster. No more “Did you see my email?” – just done.
Use Case 2: Contract Hell, Solved
Procurement teams love this one. Vendor submits Smore form → ApproveThis routes to:
- Budget owner (approve if under $10k)
- CFO (anything over $10k)
- Legal (always)
Bonus: Vacation delegation means no more waiting for Karen from Legal to get back from Maui. Her backup gets auto-assigned the request.
Setup That Doesn’t Suck
Three steps even your least techy manager can handle:
1. Create a Zapier account (free tier works)
2. Connect Smore → Choose “New Response” trigger
3. Connect ApproveThis → Set up approval rules
Pro tip: Use calculated fields to auto-route based on response data. Example: “If survey score < 4/5, escalate to customer success VP.”
Department-Specific Wins
Marketing Teams
Launch campaigns faster by embedding approval thresholds:
- Under $5k budget? Auto-approve
- Using new vendor? Require legal check
- Holiday campaign? Always needs CMO sign-off
Operations
Equipment request form in Smore → ApproveThis routes based on:
- Cost center budgets
- Maintenance schedules
- Vendor compliance status
Food service companies use this to approve equipment repairs in under 4 hours – critical when the walk-in fridge goes down.
HR
Employee feedback surveys in Smore trigger:
- Immediate manager approval for small policy changes
- Cross-departmental review for benefits updates
- Automatic escalation if multiple teams flag issues
Why This Beats Manual Processes
ApprovalGroups with 5 people normally take 3.2 days average. With auto-routing and email approvals? 4 hours. The math isn’t complicated.
Common Objections (And Why They’re Wrong)
“We’ll lose visibility!”
ApproveThis dashboards show every request’s status – including who’s sitting on approvals. Plus, automatic reminders nudge slackers.
“Our process is too complex!”
Conditional logic handles 93% of “special cases” we’ve encountered. No-code rules mean even enterprise legal teams can set their own routing without IT help.
When Not to Use This
If your approval process is literally just you texting your co-founder “cool?” – maybe wait. But once you hit 50+ employees or work with external partners? This pays for itself in reclaimed productivity.
Next Steps for Sane People
1. Grab an ApproveThis trial (no CC required)
2. Keep using Smore like normal
3. Connect them in Zapier in under 11 minutes
Or book a 15-minute demo to see how other 200-500 employee companies cut approval delays by 60%+. Either way – stop letting decision chaos slow you down.
Integrate with Smore Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Smore
Suggested workflows (and their Zapier components) for Smore
Create approval requests for new Smore responses
Receive a new response on Smore? Streamline your workflow by creating an approval request in ApproveThis instantly. This automation sets up an approval request for each new newsletter response, allowing for quick decision-making and efficient management of user feedback.
Zapier Components

Trigger
New Response
Triggers when a new response is submitted.
Action
Create Request
Creates a new request, probably with input from previous steps.
Submit Smore responses for new ApproveThis requests
When a new approval request is initiated in ApproveThis, automatically submit a response via Smore. This keeps your team in the loop with relevant updates each time a new approvals process begins, ensuring everyone is informed promptly.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Response
Triggers when a new response is submitted.
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