ApproveThis manages your Letterhead Integration approvals.

When Approval Bottlenecks Meet Newsletter Deadlines

Let’s be real: getting newsletters approved is like herding cats wearing blindfolds. Legal wants to tweak the disclaimer. Marketing needs three more CTAs. The CEO suddenly remembers their favorite stock photo of a handshake. Meanwhile, your deadline’s in the rearview mirror.

ApproveThis and Letterhead through Zapier is the fix you’ve been waiting for. It’s not about “synergy” or “streamlining” – it’s about stopping the endless email chains and spreadsheet trackers that turn simple approvals into month-long sagas.

Why This Combo Doesn’t Suck

ApproveThis handles the messy human part of approvals. Letterhead handles the content. Together via Zapier, they make sure these two worlds actually talk to each other. No more:

• Chasing down VPs who only approve things from their golf vacation inbox
• Manually copying links between 12 tools
• Realizing someone approved draft v3 when you’re already on v7

Key thing your finance team will care about: ApproveThis approvers don’t need a Letterhead license. Legal can stay in their email-based approval bubble. External partners don’t get lost in your SaaS stack. Everyone wins.

Actual Use Cases for Actual Businesses

1. The “Don’t Let Legal Torpedo Your Send” Workflow

How it works: Letterhead triggers an ApproveThis request when a newsletter’s ready for review → Approvers get email links to view content + approve/reject → Approved? It’s go time. Denied? Comments auto-forward to your editors.

Who needs this:

• Marketing agencies with 5+ client stakeholders who all want “just one tiny change”
• Healthcare orgs where compliance needs to verify every stat against 37 internal policies

ApproveThis bonus: Use approval thresholds so minor edits don’t need full re-approval. Change a comma? Auto-approve. Swap the hero image? Escalate to the CMO.

2. The “Stop Using Spreadsheets for Campaign Approvals” Setup

How it works: New promo campaign in Letterhead → Auto-create an ApproveThis request with objectives, budget, target audience → Approvers get digestible snapshots → Once greenlit, campaign launches with one click.

Who cares:

E-commerce teams running 50+ Black Friday promos. Franchise chains needing regional manager sign-offs. Basically anyone tired of “version_final_FINAL(3).xlsx”.

3. The “Automate Your Boring List Updates” Trick

How it works: Someone approves a vendor contract in ApproveThis → Zapier adds them to the Letterhead “Supplier Updates” newsletter list. Denied? They’re tagged for follow-up in your CRM.

Secret sauce: ApproveThis calculated fields can auto-sort contacts based on deal size or region. No more manual list segmentation after approvals.

Setting This Up Without Losing Your Mind

If you can order DoorDash, you can do this:

1. Connect Zapier to both ApproveThis and Letterhead
2. Pick a trigger (e.g., “Newsletter Published” in Letterhead)
3. Choose the ApproveThis action (e.g., “Create Request”)
4. Map fields so approvers see actual content, not just “ID #4839”

Pro tip: Start with one workflow. Fix the approval bottleneck causing the most swearing this week.

Why Different Teams Will Actually Use This

Marketing: Get Credit for Being Organized

Your VP wants to know why the Q2 campaign is late? Show them the ApproveThis dashboard with “Waiting on Legal since Tuesday” highlighted. Suddenly, you’re the proactive one.

Operations: Stop Playing Approval Interpreter

No more translating “John from Accounting says maybe?” into actionable next steps. Conditional workflows mean rejected requests auto-route to the right person with context.

Compliance: Sleep Through the Night

Set approval rules once (e.g., “All promos over $10k need CFO review”). Now every campaign follows policy, not whoever’s loudest in the meeting.

The Part Where We Tell You What to Do Next

If you’ve ever:

- Missed a newsletter deadline because someone was OOO
- Had a promo go out with last year’s pricing
- Spent more time tracking approvals than creating content

…then you need this integration. Not tomorrow. Today.

Register for ApproveThis or book a 10-minute demo. We’ll even help you set up your first Zapier workflow – no “account executive” nonsense.

PS: If you’re still using shared inboxes for approvals, we’re not judging. But your auditors might be.