ApproveThis manages your ChangeTower Integration approvals.

When Web Monitoring Meets Approval Automation

Let's be real - nobody gets excited about approval processes. But everyone gets excited about not missing critical website changes that could cost deals, compliance fines, or market position. That's where smashing ChangeTower's web monitoring into ApproveThis' approval automation creates something actually useful.

The Nuts and Bolts

ChangeTower acts like your paranoid-but-brilliant intern who never sleeps, constantly scanning websites for visual tweaks, content updates, or code changes. ApproveThis? That's your no-nonsense office manager who chases down decisions and won't let anything fall through the cracks. Together through Zapier, they create a system where:

• Every detected change triggers the exact approval process you need
• Decisions happen in hours instead of days (because email chains are where approvals go to die)

Why This Combo Doesn't Suck

Most integrations are just checkbox features. This one actually solves three real problems:

1. Compliance Teams Stop Having Nightmares

Financial services company notices their terms of service page got edited. ChangeTower catches the update, ApproveThis:

• Routes to legal + compliance leads
• Uses calculated fields to flag if change count exceeds 15 modifications
• Auto-escalates to CCO if not approved within 24hrs

2. Marketing Teams Look Like Heroes

Competitor launches new pricing page. ChangeTower's screenshot comparison shows the layout change. ApproveThis:

• Notifies product marketing director via email (which they can approve/reply without logging in)
• If denied, automatically creates Asana task for competitive analysis

3. Procurement Stops Getting Ghosted

Vendor portal updates SLAs without notice. ChangeTower detects the edit. ApproveThis:

• Requires consensus approval from legal, procurement lead, and department head
• Triggers DocuSign for updated contracts if approved
• Auto-archives denied requests with full audit trail

Setup That Won't Make You Rage-Quit

If you can use a toaster, you can set this up:

1. Zapier Connection: Log into Zapier, choose ChangeTower as trigger
2. Pick Your Alert Type: Content changes? Visual diffs? Code updates?
3. Map to ApproveThis: Select which team/process should handle each alert type

Pro Tip:

Use ApproveThis' approval thresholds to auto-approve minor changes (typo fixes under 3 characters) but require human eyes on pricing page modifications. Saves 20+ hours/month for mid-sized teams.

Real People Who Benefit (Without the BS Testimonials)

For IT Directors

Your team's buried under compliance tickets. Now:

• ChangeTower monitors all policy pages
• ApproveThis routes to correct stakeholders
• You get audit-ready reports automatically

For Marketing Ops

Stop guessing if that landing page update was approved:

• Every CMS change triggers approval workflow
• Legal reviews only when needed (conditional logic)
• Auto-publishes after green light

For Finance Teams

Vendor suddenly changes payment terms? Please:

• Get alerts before next invoice cycle
• Require dual approval from AP lead and department head
• Sync approved changes to NetSuite or QuickBooks

The Secret Sauce? Approval Flexibility

ApproveThis isn't just a rubber stamp machine. When paired with ChangeTower's alerts, you get:

Email Approvals That Don't Suck

Approvers can review ChangeTower's side-by-side comparisons directly in email and click approve/reject. No logins. No chasing. Especially clutch for:

• External partners (vendors don't need your ChangeTower login)
• Execs who live in Outlook

Vacation Coverage That Actually Works

CFO out golfing? ApproveThis auto-reassigns approval authority based on org chart. No more "I was OOO" excuses delaying critical responses to web changes.

Live Audit Trails

Every approved/denied change request shows:

• Who approved/denied
• Time-stamped decision
• Comments context

Common Objections (And Why They're Dumb)

"We Already Have Jira/Asana"

Cool. So you have a tool where approval requests get lost between 97 other tickets. ApproveThis + ChangeTower creates dedicated, prioritized approval streams with escalation paths. It's like having a VIP lane for critical web changes.

"Our Team Will Hate Another Tool"

Approvers don't need another login. They get an email, click approve/reject, done. Only admins need ApproveThis access. ChangeTower keeps doing its thing in the background.

"This Seems Like Overkill"

Until your competitor leaks your unapproved website change on Twitter. Or compliance finds an unauthorized policy edit. Or a vendor slips in unfavorable terms. Then it's the cheapest insurance you've ever bought.

Getting Started Without the Sales Fluff

Two paths:

1. DIY (For Teams That Like Control)

Connect your ChangeTower account to ApproveThis via Zapier in 15 minutes. Use pre-built templates for common workflows like compliance reviews or competitor tracking.

2. Guided Setup (For Teams That Want It Done Right)

Book a 30-minute demo. We'll map your existing ChangeTower alerts to approval workflows, train your admins, and show you how to customize without coding.

Bottom Line

If you're using ChangeTower, you care about catching critical web changes. If you're not automating how those changes get approved, you're only solving half the problem. ApproveThis adds the decision-making layer that actually makes web monitoring actionable.

Next step: Register for ApproveThis and connect your first ChangeTower alert workflow in under 20 minutes. Or schedule a demo to see how other teams handle 100+ web change approvals monthly without breaking a sweat.