ApproveThis manages your Flomill Integration approvals.

Why Flomill and ApproveThis Are Better Together

Flomill specializes in qualifying inbound leads and scheduling sales conversations, while ApproveThis brings structure to how teams review and approve critical decisions. When connected via Zapier, these platforms create a seamless pipeline from lead capture to rapid decision-making. Sales teams gain the ability to route high-value opportunities for internal review without leaving Flomill, while approvers can handle requests directly from their inbox without needing a Flomill license. This integration eliminates manual follow-ups and ensures deals move forward at the speed of modern business.

Key Benefits Across Teams

Sales Teams: Close Deals Faster

When Flomill identifies a high-potential lead, ApproveThis automatically routes it for internal review based on deal size or client requirements. A marketing agency could use approval thresholds to auto-approve leads under $5K while escalating larger opportunities to department heads. Approvers receive email notifications with embedded approval buttons, letting them vet opportunities during commute times or between meetings.

Operations: Reduce Process Friction

Approval groups in ApproveThis ensure the right stakeholders review each lead. For example, a software company might require sequential approvals from technical, legal, and sales leads when evaluating enterprise deals. Vacation delegation prevents bottlenecks by automatically reassigning approvals if a key decision-maker is unavailable.

Finance: Maintain Control Without Micromanaging

Dynamic approval thresholds in ApproveThis let finance teams set rules like "Automatically approve deals with gross margins above 35%." This balances autonomy with oversight, particularly useful for companies with remote sales teams or franchise models. Real-time dashboards provide audit trails without requiring manual report requests.

Real-World Use Case: Lead Qualification Workflow

Consider a commercial real estate firm using Flomill to capture property inquiries. When a new corporate lease request arrives:

1. Flomill qualifies the lead based on property type and budget
2. Zapier triggers an ApproveThis workflow with deal details
3. ApproveThis routes the request to regional manager (sequential approval)
4. Upon approval, Flomill automatically books a broker consultation

This process reduces response time from 48 hours to under 90 minutes, with full visibility into which deals are stuck and why.

Implementation Made Simple

Setting up the integration takes under 15 minutes:

1. Create a Zapier account (if needed)
2. Choose Flomill as the trigger app ("New Lead Created")
3. Select ApproveThis as the action app ("Create Request")
4. Map Flomill lead fields to ApproveThis template variables
5. Test with a sample lead and activate

Pro Tip: Use ApproveThis' calculated fields to auto-populate key metrics like estimated deal value or client lifetime value directly from Flomill data.

Advanced Configuration Options

While the basic setup works immediately, teams can layer in additional logic:

• Add conditional approval paths based on Flomill lead scores
• Sync approved deals back to Flomill for automated follow-up scheduling
• Trigger Slack alerts when high-priority approvals are pending

A medical device company uses this integration to enforce compliance reviews – any lead requesting product demos from hospitals automatically requires legal and compliance approvals before scheduling.

Cross-Functional Visibility

ApproveThis' dashboard gives managers real-time insights beyond sales metrics:

• Average approval time per department
• Most common rejection reasons
• Approval rate by lead source

This data helps optimize both lead qualification criteria in Flomill and internal review processes. A SaaS company discovered their enterprise deals took 72 hours longer to approve than SMB leads, prompting them to adjust their tiered approval thresholds.

Scaling Without Complexity

As teams grow, the integration adapts:

Multi-Region Support: Route EMEA leads to regional approvers based on time zones, while maintaining HQ oversight for deals above €250K.

M&A Scenarios: When a retail chain acquires smaller brands, they keep separate Flomill instances but centralize approval governance through ApproveThis.

Channel Partners: Vendors submit leads through Flomill, with automated approvals verifying partner eligibility and deal registration status.

Getting Started

To implement this integration:

1. Create an ApproveThis account (14-day trial available)

2. Connect your Flomill instance

3. Build your first workflow using pre-built templates or custom logic

For complex use cases, request a personalized demo showing how to combine calculated fields, multi-step approvals, and Flomill's lead scoring.

Final Thoughts

The Flomill-ApproveThis integration isn't just about automating approvals – it's about creating accountability in customer acquisition. By making decision-making visible and measurable, organizations reduce deal slippage while maintaining governance. Sales teams appreciate the reduced administrative work, while executives gain confidence that opportunities are vetted properly. In an era where response time directly impacts close rates, this integration helps companies compete on both speed and precision.

Ready to eliminate approval bottlenecks? Start your free trial or schedule a workflow consultation today.