ApproveThis manages your Landbot Integration approvals.

Why Approval Automation Matters in Conversational Experiences

Modern businesses face a critical challenge: capturing opportunities in real-time while maintaining control over decisions. Landbot's conversational interfaces excel at engaging website visitors, while ApproveThis brings structure to approval processes. Together through Zapier, they create closed-loop systems where customer interactions automatically trigger structured decision workflows.

The Power of Instant Decision Triggers

When a Landbot conversation reaches specific milestones - like a lead requesting pricing, submitting an application, or booking a demo - the Zapier integration instantly creates approval requests in ApproveThis. This eliminates manual handoffs between customer-facing teams and decision-makers. Marketing teams can approve campaign assets while sales leaders review custom quotes, all within hours instead of days.

Key Integration Benefits

Approval thresholds in ApproveThis automatically approve routine requests below set values, while calculated fields enable dynamic routing based on Landbot conversation data. Vacation delegation ensures requests never stall, and email approvals let external partners participate without needing access to internal systems.

Real-World Use Cases Across Industries

Marketing Teams: Campaign Asset Approvals

When a content team submits new social media creatives through a Landbot form, ApproveThis automatically routes them to legal and brand managers. Conditional logic sends higher-budget campaigns to finance teams. A retail company reduced approval cycles from 5 days to 12 hours using this flow.

Sales Operations: Custom Quote Validation

Sales reps using Landbot's qualification bot can trigger discounted pricing approvals. ApproveThis routes requests based on deal size, with automatic approvals for standard discounts and escalation to regional directors for exceptions. One SaaS company processed 30% more deals monthly by eliminating manual approval requests.

HR Departments: Policy Exception Handling

Employees requesting time-off exceptions through a Landbot HR assistant automatically generate approval requests. Calculated fields check PTO balances against company policies, while sequential approvals ensure proper oversight. A manufacturing firm reduced HR ticket volume by 40% after implementation.

Technical Implementation Made Simple

Setting up the integration requires three steps in Zapier:

1. Connect Landbot's "Zapier Block Activated" trigger
2. Map conversation data to ApproveThis request fields
3. Configure conditional approval logic in ApproveThis

Approvers receive email notifications with one-click approval options, requiring no training on either platform. Decision data syncs back to Landbot for automated follow-up messages, creating seamless customer experiences.

Critical Configuration Tips

Use Landbot's hidden fields to pass metadata like user IDs or priority levels. In ApproveThis, set approval thresholds based on conversation scores or submitted values. Enable vacation calendars for approvers during holiday periods to maintain SLA compliance.

Cross-Functional Team Benefits

For Customer-Facing Teams

Sales and support teams maintain conversation momentum by eliminating approval delays. Real-time tracking in ApproveThis provides visibility into request status without leaving Landbot interfaces.

For Finance and Legal

Auto-generated audit trails in ApproveThis meet compliance requirements, while approval groups ensure proper segregation of duties. Legal teams can review marketing claims directly from approval emails without accessing campaign tools.

For External Partners

Vendors and clients participate in approval chains through email without requiring Landbot licenses. A construction firm uses this to get client sign-offs on change orders directly from project chat interfaces.

Advanced Automation Strategies

Combine calculated fields with Landbot's conditional logic to create tiered approval paths. For example:

• Budget requests over $10k auto-add CFO approval
• High-risk countries trigger legal review

Use ApproveThis' webhook support to trigger Landbot follow-up messages after approval completion, creating perfect feedback loops.

Getting Started Guide

Begin with high-volume, low-risk approval processes like content publishing or travel requests. Gradually expand to complex workflows as teams adapt. Most organizations see ROI within 30 days through reduced decision latency.

First Workflow Recommendation

Automate marketing content approvals: Connect Landbot's asset submission form to ApproveThis' multi-stage review process. Set email reminders for approvers and automatic publishing upon completion.

Why This Integration Wins

Unlike rigid CRM approval modules, this combination offers:

• No-code flexibility for business users
• External approver participation
• Real-time status visibility

A healthcare provider reduced patient onboarding time by 60% by connecting intake chatbots to insurance verification approvals.

Next Steps for Implementation

Start your integration journey by:

1. Creating a Zapier account
2. Registering for ApproveThis
3. Exploring Landbot templates

For customized implementation plans, schedule a demo with our workflow experts. See how 200+ companies transformed their approval processes by connecting conversational AI with structured decision automation.

Final Note: Remember that approvers only need ApproveThis access - no additional Landbot licenses required. This makes the solution ideal for collaborating with clients and external partners while maintaining system security.