ApproveThis manages your BigCommerce Integration approvals.

When Your Online Store Outgrows Email Chains

Let's be real – running an e-commerce operation means constantly choosing between speed and control. BigCommerce gives you the tools to sell at scale, but approvals? Those still get stuck in Slack threads, lost emails, or that one manager who's always "on vacation" but somehow still CC'd on everything. That's where pairing BigCommerce with ApproveThis changes the game.

ApproveThis isn't another app your team will ignore. It's the missing layer that connects BigCommerce's raw power to actual human decisions. Think of it like giving your store an approval nervous system – automated enough to handle 1000 SKUs, but flexible enough to require three signatures before launching that questionable meme product.

Why This Combo Works (When Other Tools Just Add Noise)

BigCommerce built the stadium. ApproveThis handles the rulebook. Together, they cover:

• No more "Who approved this?!" moments: Every product launch, discount code, or custom order gets a clear audit trail
• Approvals that actually keep pace with sales: Automate the busywork, not the judgment calls

The kicker? Approvers don't need BigCommerce logins. Your CFO can veto a 50% off sale from their Gmail. Vendors get looped in without you paying for extra seats. It's built for teams that collaborate but don't want to be joined at the hip.

Real-World Uses That Don't Feel Like Tech Bro Fan Fiction

1. "Why Is There a Pallet of Pickles in Aisle 3?" (Inventory Edition)

Scenario: Your BigCommerce store gets 87 new orders overnight. Half are for a product you thought was discontinued. Instead of panic-refreshing inventory reports:

The Fix: Auto-create approval requests for any order exceeding 10 units or $X amount. Route to purchasing + finance. ApproveThis' calculated fields automatically flag high-risk orders based on your thresholds.

Who This Saves: Mid-sized retailers where the marketing team's "viral moment" could literally break the warehouse.

2. The "Are We Sure This Customer Isn't a Bot?" Protocol

Scenario: BigCommerce flags 50 new accounts from the same IP. Your team's choices: Manually review each (hello, overtime) or risk chargebacks.

The Fix: Zapier triggers an approval request for any customer meeting fraud criteria. Approvers get all relevant data in one click – no app switching. Approved? BigCommerce auto-creates the account. Denied? It's flagged for review without slowing legitimate signups.

Who This Saves: Growing brands where fraud attempts are getting sophisticated but you can't afford Enterprise-level security tools.

3. Recovering Abandoned Carts Without Begging

Scenario: Someone loaded up a $2k cart and ghosted. Standard move? Blast them with 10% off. Smarter move? Get approval first.

The Fix: Trigger approval requests for abandoned carts over $X. Marketing proposes a discount tier (15%? Free shipping?), ApproveThis routes it to whoever controls the margins. Once approved, BigCommerce auto-sends the offer. No more "Why did we give 30% to someone who would've bought anyway?"

Who This Saves: Companies where sales ops and marketing still argue about discount authority.

4. Launching Products Without 17 Status Meetings

Scenario: Your merch team has 30 new SKUs ready. But legal hasn't signed off on descriptions, and the CFO is weird about cotton blend pricing.

The Fix: New product approval workflows in ApproveThis with parallel paths – legal gets the copy, finance sees the COGS breakdown. Only when both greenlight does it publish to BigCommerce. Bonus: Vacation delegation means if the CMO's surfing in Bali, their deputy gets auto-assigned.

Who This Saves: Brands expanding into new categories faster than their org chart can keep up.

Setting This Up Without Hiring a Zapier Wizard

If you can order office supplies online, you can connect these two. Here's the cheat sheet:

1. Pick Your Pain Point: Start with one process (orders over $X, new vendors, etc.)
2. Build the Zap: BigCommerce trigger → ApproveThis action → BigCommerce update. Zapier's templates do 80% of the work.
3. Test on Live Humans: Run a week with real data but final approval still manual. Tweak thresholds.

Pro Tip: Use ApproveThis' conditional logic to avoid approval spam. Example: Only escalate to the VP if the request is both over budget AND from a new supplier.

Who Actually Benefits (Beyond the Obvious)

Finance Teams: Get itemized approval requests instead of vague "Need PO for stuff" emails. Automatic thresholds mean you only see what matters.

Ops Managers: Replace "Did you approve that?" Slack pings with a dashboard even the CEO can grasp.

Merchandisers: Launch products faster by routing approvals to the right people in parallel instead of sequence.

Customer Support: Handle exception requests (price matches, custom orders) without jumping between 5 tools.

The Fine Print That Actually Matters

This isn't a "set and forget" integration. Treat it like inventory management – needs occasional tuning. But that's the point: ApproveThis gives control without handcuffing you to rigid rules.

Remember: Approvers can use email. External partners don't need logins. And if your Head of Sales suddenly cares about "workflow optimization," just show them the approval time metrics.

Ready to Stop Being a Human Routing Bot?

Look – if your BigCommerce store is growing, approvals will either become a bottleneck or a free-for-all. ApproveThis keeps the guardrails without the bureaucracy.

Get started free (takes less time than explaining your current process to a new hire). Or book a 15-minute demo where we'll show how other merchants cut approval delays by 60%.

Because nobody went into e-commerce to babysit spreadsheets all day.