ApproveThis manages your Eventfinda Integration approvals.

When Ticket Sales Meet Approval Automation

Let's cut to the chase: if you're using Eventfinda to manage event registrations and ticket sales, you're already ahead of the game on the data collection side. But here's where it gets ugly - all those ticket purchases, VIP upgrades, and bulk orders still need human sign-offs. Finance wants to review big transactions. Marketing needs to approve comp tickets. Operations has to verify venue capacity limits. And everyone's stuck waiting for email replies that say "Approved" or "Denied."

ApproveThis doesn't just automate the "yes/no" part. It turns Eventfinda's real-time sales data into actionable approval workflows that actually match how your company makes decisions. Think of it like giving your event management process a central nervous system - sales happen in Eventfinda, but the critical business logic (who needs to review what, when, and why) happens automatically.

Why This Combo Works (When Other Tools Fail)

Most approval tools force you to rebuild your entire process in their system. Not here. Eventfinda stays your source of truth for ticket sales data. ApproveThis becomes the layer that determines:

• Which sales need human review vs. auto-approval
• Who gets to make decisions based on ticket type, purchase amount, or buyer history

Example: A $10,000 corporate group booking for your tech conference needs CFO approval. A free VIP pass request from a sales rep needs their director's sign-off. With the integration, these rules execute automatically - no manual triage required.

Real Teams Using This Integration Right Now

1. Marketing Teams: Kill Comp Ticket Chaos

Every marketer knows the drill: sales teams want to comp tickets for prospects, agencies ask for VIP access, and suddenly you've got 50 "urgent" approval requests drowning your Slack. Connect Eventfinda to ApproveThis and:

- Auto-flag any ticket order with $0 total (comp requests)
- Route to marketing leadership based on ticket quantity
- Use approval thresholds to auto-approve small requests (≤2 tickets) but escalate larger ones

Bonus: Approvers get a clean summary of the attendee's value (past event attendance, deal size) pulled from your CRM via Zapier before they approve.

2. Venue Operators: Capacity Checks That Don't Suck

When Eventfinda shows a surge in ticket sales for acoustic shows at your 200-capacity lounge, ApproveThis can:

- Trigger safety reviews at 75% capacity sold
- Require dual approval from operations and fire marshals at 90%
- Automatically halt sales if approvals aren't granted within 2 hours

No more spreadsheet gymnastics or frantic calls to box office staff.

3. Finance Teams: Audit-Ready Without the Paper Trail

Every high-value ticket sale in Eventfinda can kick off a parallel approval workflow that:

- Requires CFO review on purchases above $15K
- Attaches the original Eventfinda transaction ID to approvals
- Logs every decision with timestamps and comments in ApproveThis

Come audit season, you've got a watertight record of who approved what - without digging through email archives.

Setup That Takes Less Time Than Reading This Article

Here's the beauty of Zapier integrations: if you can set up a Slack channel, you can handle this. The basic flow:

1. Create Zap in Zapier
2. Trigger: New Eventfinda ticket sale (choose event or venue-specific)
3. Action: Create ApproveThis request with key data (total $, ticket type, buyer email)
4. Add conditional logic if needed (example: only trigger approvals for purchases over $5K)

Pro tip: Use ApproveThis' calculated fields to automatically flag purchases that exceed per-person budget limits or comp ticket quotas.

What You Can't Afford to Miss

Approval Groups That Actually Work

Eventfinda tells you what sold. ApproveThis determines who needs to know. Create approval groups like:

- Compliance Team: Automatically added to any alcohol-serving venue sales
- Executives: Only notified for six-figure corporate bookings
- External Partners: Let venue owners approve their own space bookings without Eventfinda logins

The Vacation Factor

Your events don't stop because someone's out of office. ApproveThis automatically reassigns approvals based on team calendars. Sold-out venue needing safety approval? If the usual manager's OOO, it routes to their deputy without missing a beat.

Email Is Still Your Secret Weapon

Approvers don't need another login. They get an email with one-click approve/reject buttons. Replies sync back to ApproveThis and Zapier can notify Eventfinda to update ticket statuses. Yes, it works with Gmail, Outlook, or even that ancient Exchange server your IT team refuses to upgrade.

Who Should Steal This Setup Immediately

Event Agencies: Client A wants all comps approved by their marketing lead? Client B needs CFO approval on any group booking? Build once in ApproveThis, reuse across all Eventfinda accounts.

Nonprofits: Board members need to approve donor event invites? Set up a sequential approval where development staff vet first, then execs get final say.

Universities: Student group wants a venue? Auto-route to facility managers, security, and student affairs - with deadlines that match academic calendars.

The Bottom Line

Eventfinda tells you what's happening with ticket sales. ApproveThis tells you what needs to happen next. Together, they remove the "Hey, can you approve this?" chaos that turns event planning into a reactive mess.

This isn't about replacing human decisions - it's about making those decisions happen faster, with better context, and less bureaucratic overhead. No more missed approvals causing ticket fulfillment delays. No more comp tickets slipping through without proper tracking. Just clean, audit-ready workflows that keep events moving forward.

Ready to Stop Being a Approval Middleman?

If you're using Eventfinda seriously, you've outgrown manual approvals. Time to upgrade your workflow with ApproveThis. Get your free account and connect it to Eventfinda in under 15 minutes. Or, if you want to see how specific approval rules would work for your events, book a custom demo.

P.S. Remember - your approvers don't need ApproveThis licenses. Set up the workflows once and let external partners, clients, or execs approve directly from their inbox. No new logins, no extra costs.