ApproveThis manages your ClickMagick Integration approvals.

When Tracking Meets Approvals, Magic Happens

Let’s be real – most marketing teams spend more time chasing down approvals than actually optimizing campaigns. ClickMagick tracks every click, sale, and conversion path. ApproveThis automates the bureaucratic red tape. Together? They’re the tag team that keeps campaigns moving while finance sleeps soundly knowing budgets aren’t getting torched.

This isn’t about replacing human judgment. It’s about giving your $50K/month ad spend actual guardrails. When campaign data triggers automatic approval requests, you eliminate the “who approved this?!” panic attacks during quarterly reviews. Especially useful for companies scaling past 50 employees where nobody has full visibility anymore.

Two Problems, One Stupid-Simple Fix

ClickMagick’s obsession with tracking meets ApproveThis’ approval automation through Zapier. No devs required. Just connect the apps and watch:

• Real campaign data (clicks, conversions, costs) auto-generates approval requests
• Approval decisions update tracking dashboards and pause/launch campaigns

Example: An e-commerce brand uses ClickMagick’s Audience Optimization to find high-value customers. Their finance team gets automatic ApproveThis requests when ad spend per click exceeds $3. Approve – campaign keeps running. Deny – Zapier pauses ads until the media buyer adjusts bids.

Use Case 1: Kill Rogue Ad Spend Before It Kills Your Budget

Scenario: Your Facebook ads start getting clicks at $8/click when your target’s $2.50. Without automation, someone notices… maybe next week. With ApproveThis + ClickMagick:

How it works:

1. ClickMagick detects the cost spike
2. Zapier creates an ApproveThis request for the marketing director + CFO
3. If denied, Zapier automatically pauses the campaign

Bonus: ApproveThis’ approval thresholds let you auto-approve minor overages (up to 10%) but escalate big spikes. No micromanaging $5 overspends.

Use Case 2: Approve Campaigns Based on Real Performance

Most companies approve campaigns before launch. Smart ones adjust based on actual data. A SaaS company we work with does this:

1. Launches 5 ad variations via ClickMagick
2. Sets ApproveThis to request CMO approval after 100 clicks
3. Only the top 2 performing ads get additional budget

This works because ApproveThis’ calculated fields can use ClickMagick’s CTR or conversion rates to trigger approvals. No more guessing if creative resonates.

The Hidden Perk Your Finance Team Will Love

ApproveThis doesn’t require approvers to have ClickMagick logins. Huge for:
- External agencies reporting on campaigns
- Cross-department approvals (e.g., legal reviewing promo claims)
- Clients who need to approve spend but shouldn’t see backend metrics

Example: A healthcare company’s compliance officer approves campaign language via ApproveThis email without accessing patient conversion data in ClickMagick.

Setting This Up Without Losing Your Mind

If you’ve used Zapier before, this takes 12 minutes:

Step 1: In Zapier, set ClickMagick as the trigger app. Choose “New Campaign Click” or “New Sale” events.
Step 2: Connect ApproveThis as the action app. Map ClickMagick’s data (cost, campaign name) to ApproveThis’ request fields.
Step 3: Add approval rules – thresholds, required approvers, auto-escalations.
Step 4: Test with a $5 ad spend. Don’t blow up your budget on day one.

Pro tip: Use ApproveThis’ vacation delegation so campaigns aren’t stuck waiting for that one approver who’s always “out of office”.

Who Actually Benefits From This?

Marketing teams: Stop being the approval middleman between creatives and finance.
Finance teams: Set hard limits without being the “bad guy” rejecting requests.
Execs: See real-time approval rates and bottlenecks in ApproveThis’ dashboard.

An e-commerce client reduced approval delays by 80% – from 3 days to 4 hours. Their Black Friday campaigns actually launched on time.

This Isn’t Just Another “Integration”

Most app integrations just shuffle data. This changes how teams collaborate:
- Data-driven approvals: “Deny this $10K spend” with actual CTR metrics attached
- No more app hopping: Approvers click “Approve” in email, Zapier handles the rest
- Scale without chaos: Add 20 new campaigns without 20 new approval threads

It’s boringly practical. But hey, “boring” keeps your CAC under control.

Ready to Stop Being a Approval Janitor?

If your marketing ops look like a spreadsheet tornado, we get it. ApproveThis + ClickMagick via Zapier is that rare tech combo that actually works for humans.

Register for ApproveThis and connect your ClickMagick account in under 10 minutes. Or schedule a demo if you’re the “let me see it first” type.

PS: If you’re still manually approving campaigns, what’s your hourly rate for data entry clerk work? Just wondering.