ApproveThis manages your Scoop.it Integration approvals.

When Content Curation Meets Approval Automation

Let's be real - most marketing teams aren't lacking content ideas. They're drowning in them. The real bottleneck? Getting final sign-off on curated content without playing email tennis between departments, clients, and legal. That's where slapping ApproveThis and Scoop.it together via Zapier turns your content approval process from a dumpster fire into a well-oiled machine.

Scoop.it helps you find and organize killer content. ApproveThis makes sure the right people actually approve it. Together, they handle everything from lead gen follow-ups to compliance checks before hitting publish. No more chasing down VPs in Slack or wondering if Karen from legal saw your third reminder email.

Why This Combo Works (When Others Don't)

Scoop.it's great at surfacing content that actually matters to your audience. But here's the kicker - discovering content is pointless if it gets stuck in approval purgatory. Most teams waste 2-3 days just getting sign-offs. ApproveThis fixes that by adding structured approvals that actually respect people's time.

Here's what most competitors miss: External approvers don't need a Scoop.it license to greenlight content. Your client's CMO can approve directly from their inbox without jumping through hoops. Meanwhile, internal teams keep using Scoop.it like normal - no workflow disruption.

Real-World Use Cases That Don't Suck

1. Lead Gen That Doesn't Ghost You

When Scoop.it surfaces a hot lead through curated content, that intel often dies in someone's inbox. Here's the fix:

The Zap: New Scoop.it lead → Auto-create ApproveThis request → Sales director approves/denies in 2 clicks → CRM gets updated.

B2B marketing teams use this to qualify leads from whitepaper downloads. One manufacturing client cut response time from 48 hours to 90 minutes. Their secret? Approval thresholds that auto-approve leads under $50K value, only escalating bigger fish.

2. Publishing Without the Panic Attacks

Most content calendars get wrecked by last-minute approval delays. This integration nukes that problem:

The Flow: Curate content in Scoop.it → Auto-generate approval request → Legal/compliance review → Auto-publish if approved.

A healthcare agency uses this with calculated fields to flag content mentioning specific drug names. If detected, approvals route to their medical review board first. Otherwise, straight to the client's marketing lead. Posts go live 73% faster.

3. Compliance Checks That Don't Kill Momentum

Financial services teams love this combo for regulated content:

How It Works: New Scoop.it post drafted → Auto-check for compliance keywords → Route to correct approvers → Track changes in dashboard.

One fintech company automated 80% of their compliance approvals using conditional logic. Posts mentioning "ROI" or "returns" auto-route to legal. Everything else skips straight to the CMO. They've avoided 3 potential FTC fines this year.

Setting This Up Without Losing Your Mind

If you can make toast, you can set this up:

1. Connect Scoop.it and ApproveThis in Zapier (takes 3 minutes)
2. Pick your triggers: New lead, content draft, or Scoop published
3. Map approval steps (protip: use approval groups for team-based decisions)

Pro move: Enable vacation delegation in ApproveThis so approvals never stall when Karen from legal is on safari. The system automatically reroutes to her backup.

Who Actually Benefits From This?

Marketing Teams

Stop herding cats for campaign approvals. Set up sequential approvals where junior staff review first, then auto-escalate to directors only when needed. One e-commerce team reduced approval meetings by 14 hours/week.

Compliance Officers

Sleep better knowing every regulated post gets proper reviews. Use approval thresholds to auto-reject content with banned keywords before humans even see it.

Agency Account Managers

Client approvals via email? That's amateur hour. Give clients a branded portal or direct email approvals with all context baked in. One digital agency cut client revision rounds by 60%.

Why This Isn't Just Another Integration

Most approval tools treat every request the same. ApproveThis adds smart layers Scoop.it needs:

• Email approvals: External clients approve directly from Gmail without logins
• Real-time tracking: See exactly where requests are stuck (we all know it's legal)
• Dynamic routing: Auto-send finance-related content to CFO, technical stuff to CTO

Plus, the audit trail covers your ass when regulators come knocking. Every approval/rejection is timestamped with comments.

Bottom Line: Approval Shouldn't Be the Hard Part

Scoop.it finds the content. ApproveThis gets it approved. Together, they turn what used to be a week-long email chain into a 2-hour process. The best part? You don't have to be the approval police anymore.

Ready to stop chasing approvals and start publishing? Get ApproveThis and connect it to Scoop.it in 15 minutes flat. Or book a demo to see how other teams killed their approval bottlenecks.

Pro tip: Start with one workflow (we recommend lead approvals). You'll be hooked by lunchtime.