Why ApproveThis and Drove Belong Together
Modern businesses face a critical challenge: keeping pace with rapid decision-making while maintaining oversight. Drove's marketing automation tools help teams execute campaigns efficiently, but approvals often create bottlenecks. This is where ApproveThis transforms the equation. By connecting Drove to ApproveThis through Zapier, organizations gain a closed-loop system where automated workflows meet controlled governance.
Consider a marketing team using Drove to manage customer journeys. Campaign launches require legal reviews, budget sign-offs, or compliance checks. Without integrated approvals, these steps happen in disjointed emails or meetings. ApproveThis brings structure to Drove's automation by adding configurable approval gates that maintain momentum without sacrificing oversight. The result? Faster campaign deployment, clearer audit trails, and reduced risk of overspending.
How This Integration Solves Real Business Problems
Drove excels at triggering actions based on customer behavior or system events. ApproveThis adds a layer of human judgment exactly where it's needed. Together, they enable scenarios like automatically pausing high-budget campaigns until executives verify ROI projections or requiring compliance checks before sending sensitive offers.
For marketing agencies, this combination means clients can review and approve campaign changes directly via email without needing access to Drove. A retail company might use approval thresholds to auto-approve routine promotions while flagging deep discounts for manual review. The integration works because ApproveThis doesn't require approvers to have Drove licenses – external stakeholders participate through simple email links or portal access.
Key Use Cases That Deliver Immediate Impact
1. Recovering Lost Revenue Through Timely Approvals
When Drove detects an abandoned cart, time is critical. Standard practice involves automated emails, but what if the item needs a price override or special terms? The integration triggers an ApproveThis request to relevant managers the moment a cart is abandoned.
Example: A luxury furniture retailer notices high-value carts being abandoned. Their Zapier automation sends approval requests to sales directors with cart details and customer history. Directors approve customized discount offers via email within minutes, recovering sales that would otherwise be lost.
2. Maintaining Clean CRM Data Without Manual Work
Marketing teams live or die by their CRM data. When ApproveThis handles partner onboarding or lead qualification approvals, those approved entries should flow into Drove automatically.
Example: A B2B SaaS company uses web forms for demo requests. ApproveThis routes high-value leads to sales managers for vetting. Approved leads become Drove contacts with full interaction history, while rejected entries trigger nurture campaigns – all without CSV imports or duplicate entry risks.
3. Scaling Subscription Businesses Safely
Monthly subscriptions create recurring revenue but require careful fraud prevention. Automating approval checks for new subscriptions balances growth with risk management.
Example: A fitness app using Drove to manage subscriptions automatically flags accounts with mismatched billing/shipping addresses. ApproveThis routes these to fraud analysts who review patterns across systems. Legitimate customers get approved instantly through calculated risk scores, while suspicious accounts undergo deeper checks.
4. Accelerating Financial Reconciliation
Successful payments shouldn't mean closed books. Finance teams need to verify transactions against contracts or purchase orders before finalizing records.
Example: A nonprofit using Drove for donor management automatically routes donations over $5,000 to ApproveThis. The finance team cross-references these with pledge agreements and board approval records directly in the approval interface. Verified payments sync back to Drove with compliance documentation attached.
Getting Started in Four Straightforward Steps
Setting up the integration requires no technical expertise:
- Create a Zapier account if you don't have one
- Choose a trigger from Drove (e.g., "Abandoned Cart")
- Select ApproveThis as the action app ("Create Request")
- Map Drove data fields to your approval template
Pro Tip: Use ApproveThis' calculated fields to automate decision criteria. For instance, set approval thresholds where carts over $1,000 route to senior staff while others auto-approve.
Team-Specific Benefits That Add Up
Marketing Teams
Launch campaigns faster by embedding compliance checks into automated workflows. ApproveThis provides an audit trail showing who approved each campaign element and when – crucial for regulated industries.
Finance Departments
Maintain budget control without micromanaging. Set approval rules based on percentage of spend vs. quarterly budgets, with automatic escalations if approvers don't respond within SLA windows.
Operations Leaders
Reduce cross-team friction through transparent processes. When Drove workflows pause for approvals, all stakeholders see real-time status updates in ApproveThis – no more "I didn't know it was my turn" delays.
External Partners
Agencies and vendors appreciate the professional experience. Clients receive branded approval portals instead of disjointed emails, while contractors get clear timelines through automated reminders.
Why This Isn't Just Another Integration
Many tools claim to connect apps, but ApproveThis + Drove through Zapier solves specific operational gaps. Unlike basic notification systems, it provides:
- Contextual Approvals: Approvers see Drove data within the approval interface – no switching tabs to make decisions
- Two-Way Sync: Approved actions update Drove records automatically, while rejections trigger follow-up workflows
A healthcare marketing team used this to cut compliance review times from 72 hours to under 4 hours – without increasing headcount.
Ready to Transform Your Approval Processes?
This integration isn't about adding more software – it's about removing roadblocks. When Drove handles the automation and ApproveThis manages the human decisions, you create workflows that are both agile and controlled.
Start with a single use case like abandoned cart approvals or client onboarding. Most teams see ROI within the first month through recovered revenue or reduced processing costs.
Register for ApproveThis and connect your Drove account in under 15 minutes. Or schedule a demo to see how approval automation can double your team's throughput.
Integrate with Drove Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Drove
Suggested workflows (and their Zapier components) for Drove
Create approval requests for new abandoned carts
When a cart is abandoned in Drove, automatically send an approval request via ApproveThis to review follow-up actions. This integration provides timely review of potential sales opportunities. *Note: Ensure that cart details are mapped correctly to the ApproveThis request fields.*
Zapier Components

Trigger
Abandoned Cart
Triggers when a cart becomes abandoned.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Drove contacts for new approval requests
When a new approval request is received in ApproveThis, automatically create a contact in Drove. This integration reduces manual data entry by transferring approval details directly into your CRM. *Note: Verify that the approval data matches the required contact fields in Drove.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a Contact.
Create approval requests for new monthly subscriptions
When a new monthly subscription is initiated in Drove, automatically generate an approval request in ApproveThis to verify subscriber eligibility. This integration streamlines onboarding by removing manual checks. *Note: Map subscription fields to approval criteria appropriately.*
Zapier Components

Trigger
New Monthly Subscription
Triggers when a new monthly subscription is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for completed payments
When a payment is successfully processed in Drove, automatically initiate an approval request in ApproveThis for transaction verification. This integration reinforces audit trails and ensures prompt reconciliations. *Note: Adjust approval thresholds to match payment criteria.*
Zapier Components

Trigger
Action Completion
Triggers when an action is completed.
Action
Create Request
Creates a new request, probably with input from previous steps.
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