When "Just Post It" Meets "Who Approved This?"
Let’s face it: your Reddit strategy isn’t run by some intern with a meme folder anymore. Between community management, crisis comms, and trying to actually measure ROI, posting on Reddit now needs real process. But when every post requires seven Slack threads and three follow-up emails to get approved, you’re losing more time than you’re gaining in engagement.
ApproveThis automates the bureaucratic sludge so your team can handle Reddit like actual professionals – without the corporate rigidity. Connect it to Reddit via Zapier, and suddenly you’ve got guardrails that move at internet speed. We’re talking auto-publishing approved posts, flagging trending content for review, and even gatekeeping comments from that one exec who keeps trying to be “relatable.”
Why This Combo Doesn’t Suck
Reddit’s great at being Reddit. ApproveThis is great at not letting Reddit become a liability. Together via Zapier? They handle the two things mid-sized companies screw up constantly:
- Control without bottlenecks: Require approvals for specific subreddits or post types, but automate the actual workflow so it doesn’t stall.
- Visibility without micromanagement: Know exactly what’s pending, approved, or stuck in limbo – without CC’ing the entire company.
Example: A cybersecurity firm uses this integration to post threat analysis threads. Legal approves the content in ApproveThis (via email, because lawyers), then it auto-publishes to r/cybersecurity without the marketing team having to babysit a shared password.
Real Uses for Teams Who Aren’t Just LARPing as Professionals
1. Marketing Teams: Stop Begging for Approvals on Time-Sensitive Posts
Scenario: Your product launch gets featured on r/technology organically. You need to capitalize with an AMA, but legal’s buried in contracts. With ApproveThis + Reddit:
- Set up a Zap that creates an approval request when a post hits 10k upvotes
- Legal gets an email with key context (“This is trending, we need to respond in 2hrs”)
- Once approved, your draft AMA auto-posts with pre-vetted talking points
Bonus: Use Calculated Fields to prioritize approvals based on upvote velocity. Posts going viral faster get escalated to senior staff automatically.
2. Community Managers: Actually Manage Instead of Just Moderating
Problem: Your team spends hours approving user-generated content for brand subreddits, but half gets outdated by the time it’s live. Fix:
- Auto-create approval requests when specific users (like beta testers) comment in r/yourproduct
- Route to product leads based on tags (#bugreport vs #featureidea)
- Approved comments trigger templated responses with next steps
Key point: Approvers don’t need Reddit accounts. Just send engineers email approvals with one-click decisions that feed back into Reddit. No more “I forgot my login” excuses.
3. Customer Support: Stop Letting Reddit Become Your Unofficial Help Desk
If your users are complaining on r/techsupport about your API changes, you need to respond – but not without alignment. Set up:
- Zapier detects negative sentiment posts in your monitored subreddits
- ApproveThis routes to both support leads and PR with a 1-hour SLA
- Once consensus is reached (using Approval Groups), auto-post the response
Pro move: Use Vacation Delegation so summer Fridays don’t mean critical complaints go unanswered. Escalations happen automatically if someone’s OOO.
Setting This Up Without Hiring a Zapier Expert
Step 1: Connect Zapier to both ApproveThis and Reddit (15 minutes)
Step 2: Pick your trigger – New Request in ApproveThis or New Post/Comment in Reddit
Step 3: Set conditions (e.g., only posts in r/yourbrand, requests over $5k budget)
Step 4: Test with a low-stakes post (cat memes in r/aww work great)
Step 5: Let your team complain about how much time they’re saving
Why This Isn’t Just Another Integration
ApproveThis handles the human part – decisions, accountability, compliance. Reddit handles the chaos. Zapier just passes the baton. What you get:
For leadership: Audit trails for every post/comment approval. No more “Who OK’d this?” after a rogue meme goes semi-viral.
For ops teams: Auto-reassign approvals when someone’s on PTO. No process gaps.
For budget hawks: Approvers don’t need Reddit licenses. External partners (agencies, clients) can approve without access to your subreddit mod tools.
When to Steal These Ideas
- You’re scaling a subreddit community beyond what one mod can handle
- Legal keeps delaying posts because they’re buried in email
- Your CEO keeps insisting Reddit is “low priority” but also gets mad when Reddit complains
- You have multiple locations/teams needing to post, but can’t trust consistency
Cool Features You’ll Actually Use
Thresholds: Auto-approve posts under 100 characters (quick replies) but require human eyes on anything longer.
Conditional routing: Route r/legaladvice mentions to counsel, r/sales posts to revops.
Real-time tracking: See which requests are stuck because Susan from accounting keeps ignoring her approval emails.
“But Our Workflow Is Special”
Yours isn’t. We’ve seen:
- Healthcare orgs approving patient education posts against compliance guidelines
- Gaming companies routing bug reports from Reddit to Jira after dev lead approval
- E-commerce brands auto-posting holiday deals only after inventory checks
The pattern? They all stopped treating Reddit as a “side project” and built actual processes – without slowing down.
Getting Started Before the Next PR Crisis
If your Reddit presence matters enough to require approvals, it matters enough to not handle those approvals in a Discord channel. Register for ApproveThis, connect your Reddit via Zapier, and set up your first workflow in less time than it takes to argue about your next post in Slack.
Integrate with Reddit Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Reddit
Suggested workflows (and their Zapier components) for Reddit
Create new Reddit link posts for approved requests
Ensure that your team shares valuable content efficiently. Once a request is approved inside ApproveThis, a new link post is automatically created in the designated subreddit. This saves time by streamlining the approval and posting process.
Zapier Components

Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Link Post
Submit a new link post to a subreddit.
Create approval requests for new hot Reddit posts
Streamline your social media monitoring workflow by generating an approval request whenever a post reaches the hot list in your selected subreddit. This ensures that your team can review and respond to potentially relevant or sensitive content promptly.
Zapier Components

Trigger
New Hot Post in Subreddit
Triggers when there is a new hot post in the top 10 of a subreddit.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new comments by specific users
Enhance your user engagement strategies by setting up approval workflows every time a specific user comments on Reddit. This allows your team to evaluate and take appropriate action based on user interactions, improving responsiveness to community feedback.
Zapier Components

Trigger
New Comment by User
Triggers when a new comment is created by a certain user.
Action
Create Request
Creates a new request, probably with input from previous steps.
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