ApproveThis manages your Reddit Integration approvals.

When "Just Post It" Meets "Who Approved This?"

Let’s face it: your Reddit strategy isn’t run by some intern with a meme folder anymore. Between community management, crisis comms, and trying to actually measure ROI, posting on Reddit now needs real process. But when every post requires seven Slack threads and three follow-up emails to get approved, you’re losing more time than you’re gaining in engagement.

ApproveThis automates the bureaucratic sludge so your team can handle Reddit like actual professionals – without the corporate rigidity. Connect it to Reddit via Zapier, and suddenly you’ve got guardrails that move at internet speed. We’re talking auto-publishing approved posts, flagging trending content for review, and even gatekeeping comments from that one exec who keeps trying to be “relatable.”

Why This Combo Doesn’t Suck

Reddit’s great at being Reddit. ApproveThis is great at not letting Reddit become a liability. Together via Zapier? They handle the two things mid-sized companies screw up constantly:

• Control without bottlenecks: Require approvals for specific subreddits or post types, but automate the actual workflow so it doesn’t stall.
• Visibility without micromanagement: Know exactly what’s pending, approved, or stuck in limbo – without CC’ing the entire company.

Example: A cybersecurity firm uses this integration to post threat analysis threads. Legal approves the content in ApproveThis (via email, because lawyers), then it auto-publishes to r/cybersecurity without the marketing team having to babysit a shared password.

Real Uses for Teams Who Aren’t Just LARPing as Professionals

1. Marketing Teams: Stop Begging for Approvals on Time-Sensitive Posts

Scenario: Your product launch gets featured on r/technology organically. You need to capitalize with an AMA, but legal’s buried in contracts. With ApproveThis + Reddit:

- Set up a Zap that creates an approval request when a post hits 10k upvotes
- Legal gets an email with key context (“This is trending, we need to respond in 2hrs”)
- Once approved, your draft AMA auto-posts with pre-vetted talking points

Bonus: Use Calculated Fields to prioritize approvals based on upvote velocity. Posts going viral faster get escalated to senior staff automatically.

2. Community Managers: Actually Manage Instead of Just Moderating

Problem: Your team spends hours approving user-generated content for brand subreddits, but half gets outdated by the time it’s live. Fix:

- Auto-create approval requests when specific users (like beta testers) comment in r/yourproduct
- Route to product leads based on tags (#bugreport vs #featureidea)
- Approved comments trigger templated responses with next steps

Key point: Approvers don’t need Reddit accounts. Just send engineers email approvals with one-click decisions that feed back into Reddit. No more “I forgot my login” excuses.

3. Customer Support: Stop Letting Reddit Become Your Unofficial Help Desk

If your users are complaining on r/techsupport about your API changes, you need to respond – but not without alignment. Set up:

- Zapier detects negative sentiment posts in your monitored subreddits
- ApproveThis routes to both support leads and PR with a 1-hour SLA
- Once consensus is reached (using Approval Groups), auto-post the response

Pro move: Use Vacation Delegation so summer Fridays don’t mean critical complaints go unanswered. Escalations happen automatically if someone’s OOO.

Setting This Up Without Hiring a Zapier Expert

Step 1: Connect Zapier to both ApproveThis and Reddit (15 minutes)
Step 2: Pick your trigger – New Request in ApproveThis or New Post/Comment in Reddit
Step 3: Set conditions (e.g., only posts in r/yourbrand, requests over $5k budget)
Step 4: Test with a low-stakes post (cat memes in r/aww work great)
Step 5: Let your team complain about how much time they’re saving

Why This Isn’t Just Another Integration

ApproveThis handles the human part – decisions, accountability, compliance. Reddit handles the chaos. Zapier just passes the baton. What you get:

For leadership: Audit trails for every post/comment approval. No more “Who OK’d this?” after a rogue meme goes semi-viral.
For ops teams: Auto-reassign approvals when someone’s on PTO. No process gaps.
For budget hawks: Approvers don’t need Reddit licenses. External partners (agencies, clients) can approve without access to your subreddit mod tools.

When to Steal These Ideas

- You’re scaling a subreddit community beyond what one mod can handle
- Legal keeps delaying posts because they’re buried in email
- Your CEO keeps insisting Reddit is “low priority” but also gets mad when Reddit complains
- You have multiple locations/teams needing to post, but can’t trust consistency

Cool Features You’ll Actually Use

Thresholds: Auto-approve posts under 100 characters (quick replies) but require human eyes on anything longer.
Conditional routing: Route r/legaladvice mentions to counsel, r/sales posts to revops.
Real-time tracking: See which requests are stuck because Susan from accounting keeps ignoring her approval emails.

“But Our Workflow Is Special”

Yours isn’t. We’ve seen:

- Healthcare orgs approving patient education posts against compliance guidelines
- Gaming companies routing bug reports from Reddit to Jira after dev lead approval
- E-commerce brands auto-posting holiday deals only after inventory checks

The pattern? They all stopped treating Reddit as a “side project” and built actual processes – without slowing down.

Getting Started Before the Next PR Crisis

If your Reddit presence matters enough to require approvals, it matters enough to not handle those approvals in a Discord channel. Register for ApproveThis, connect your Reddit via Zapier, and set up your first workflow in less time than it takes to argue about your next post in Slack.