ApproveThis manages your Visage approvals.

When Design Workflow Meets Decision-Making

Modern marketing teams face a critical challenge: maintaining brand consistency without sacrificing speed. Visage empowers content creators to produce on-brand graphics efficiently, while ApproveThis brings structure to the approval processes that gatekeep those assets. Together, they address the two biggest pain points in creative production – creation velocity and decision clarity.

This integration isn't about stacking tools. It's about creating a closed-loop system where completed designs automatically trigger review processes, and decisions automatically update project statuses. For teams producing high volumes of social media content, ad creatives, or sales collateral, this connection turns approval workflows from afterthoughts into competitive advantages.

Why This Integration Works

Visage solves the "creation" half of the equation with template-driven design that keeps junior team members on-brand. ApproveThis solves the "permission" half with configurable rules that keep stakeholders aligned. The Zapier integration bridges these strengths:

• No More Approval Black Holes: Graphics sent via Visage's share menu instantly create tracked approval requests
• Context-Rich Reviews: Approvers receive direct links to Visage assets alongside calculated fields like version numbers or usage rights

Real-World Impact Across Teams

Marketing Agencies

Agencies handling 50+ client revisions weekly use the integration to prevent version confusion. When a designer shares a updated banner ad via Visage, ApproveThis automatically routes it to both the agency's compliance team and the client's marketing lead – with sequential approval requiring internal sign-off before client review.

E-commerce Brands

Seasonal campaigns demand rapid asset turnover. One outdoor apparel company cut their product image approval cycle from 72 to 8 hours by using Visage's bulk editing tools alongside ApproveThis' threshold rules. Any image set under $5K production cost auto-approves if both the photographer and brand manager agree, while higher-cost shoots escalate to the CFO.

Enterprise Content Teams

Global organizations benefit from ApproveThis' vacation delegation when reviewing Visage assets. A pharmaceutical company ensures compliance by requiring regional legal approvers to review localized drug education graphics. If the primary reviewer is OOO, requests automatically reroute without delaying EU or APAC launches.

Technical Setup Without Complexity

Connecting Visage and ApproveThis via Zapier takes under 15 minutes:

1. In Zapier, choose "Graphic Sent" as your Visage trigger
2. Map key Visage fields (asset URL, version notes) to ApproveThis' request form
3. Set approval rules in ApproveThis: assign reviewers, add conditional logic if needed

Critical pro tip: Use ApproveThis' calculated fields to auto-populate metadata like "Days Until Launch" based on the Visage asset's tagged due date. This context helps approvers prioritize reviews.

The Hidden Advantage: External Collaboration

ApproveThis requires no licenses for approvers – a game-changer when clients or legal teams need to review Visage assets. Unlike clunky PDF attachments or shared drives, stakeholders get email-based approvals showing live Visage previews. One SaaS company reduced client approval rounds from 5 to 1.2 on average by embedding interactive Visage links directly in approval requests.

When to Consider This Integration

This combo delivers most value for organizations where:

• 3+ people regularly approve designs
• Assets require compliance checks (legal, regulatory, brand)
• Version control issues have caused past launch delays

It's less critical for solo creators or teams using Visage for purely internal assets. But for any customer-facing or compliance-heavy content, the ROI justifies implementation.

Beyond Basic Approvals: Advanced Use Cases

Dynamic Routing Based on Content Type

ApproveThis can route Visage assets differently based on tags applied in Visage. Social media posts might go to the social lead and legal, while trade show graphics route to event managers with budget thresholds.

Auto-Archiving Approved Assets

Once approved in ApproveThis, use a follow-up Zap to move Visage graphics into a "Ready for Export" folder. Creates a clear audit trail and prevents accidental use of unapproved versions.

Resource Planning

Since ApproveThis tracks approval times, teams can analyze bottlenecks. If Instagram Stories take 3x longer to approve than blog images, managers might adjust resourcing or simplify guidelines for that format.

Common Implementation Mistakes

Don't: Use generic approval messages. Customize ApproveThis emails to include Visage preview thumbnails and context like "Version 3 - Updated FDA disclaimer".

Do: Set up escalation rules in ApproveThis for time-sensitive assets. If a Visage graphic tagged "Urgent" isn't approved in 6 hours, automatically notify department heads.

Don't: Overcomplicate initial workflows. Start with 2-3 critical approval paths, then expand as teams adapt.

Quantifiable Benefits Teams Actually Track

Companies using both platforms typically measure:

• Reduction in "Where's the latest version?" support tickets (often drops 60-80%)
• Average approval time per asset type
• Percentage of approvals meeting SLA deadlines

A B2B tech client reported 22% faster campaign launches and 40% fewer compliance incidents post-implementation.

Getting Started

Visage offers a free trial – pair it with ApproveThis' demo environment to test workflows. Key steps:

1. Define 1-2 high-priority approval scenarios (e.g., press releases)
2. Map current pain points (email threads? missed feedback?)
3. Configure a parallel process in ApproveThis/Visage for side-by-side comparison

The Bottom Line

Approval bottlenecks aren't just annoying – they directly impact revenue when campaigns delay or compliance fines hit. By connecting Visage's design agility with ApproveThis' structured governance, teams remove friction while maintaining control. It's not about adding process; it's about making existing processes invisible through automation.

Next Step: Register for ApproveThis and book an integration walkthrough. Bring your last 3 Visage asset briefs – we'll build your first workflow live.