Let’s cut through the corporate fluff: video approval processes suck. You’ve got creatives waiting on legal, marketers stuck chasing VPs, and clients who treat “ASAP” like a suggestion. Enter ApproveThis and Vimeo – two tools that actually play nice together. Connect them via Zapier, and you’ve got a system where video approvals happen faster than your designer can say “Can I get a round of revisions?”
Why This Combo Doesn’t Just Work – It Actually Solves Problems
Vimeo’s great for hosting videos. ApproveThis is killer at getting decisions made. Together? They turn your approval cluster into something that looks suspiciously like a well-oiled machine. Here’s why mid-sized companies (50-5,000 employees) are making this their secret weapon:
The license loophole: Your Vimeo approvers don’t need Vimeo accounts. Clients, contractors, execs – they can all review videos through ApproveThis’ email-based approvals. No more buying extra Vimeo seats just so someone can click “approve.”
The anti-bottleneck system: Vacation delegation in ApproveThis means approvals get rerouted automatically when Karen from compliance is on her third cruise this quarter. No more projects stuck in limbo.
Real Use Cases That Don’t Sound Like Corporate Bingo
1. Kill the “Liked Video” Black Hole
We’ve all been there – your team finds an amazing video on Vimeo, someone hits “like,” and…crickets. Two weeks later, everyone’s asking why it’s not in the campaign.
The fix: Auto-create approval requests when anyone likes a Vimeo video. Route it through ApproveThis with:
- Thresholds that auto-approve videos under $500
- Conditional routing (legal only sees videos with people in them)
- Calculated fields showing potential licensing costs
Who needs this: Media agencies drowning in client content. HR teams vetting training videos. E-commerce companies curating product demos.
2. Turn Video Searches Into Approval Triggers
Imagine every time a video matching “Q4 launch” gets uploaded to Vimeo, your approval workflow kicks off automatically. No manual searching. No missed deadlines.
Why it matters: Compliance teams catch risky content before it’s public. Marketing teams grab trending videos while they’re still hot. All without someone remembering to check search results.
3. Auto-Publish Approved Videos (No CTRL+C Needed)
Final approval in ApproveThis? The video uploads to Vimeo before the approver’s coffee gets cold. Set it up once and never manually drag-and-drop another video file.
Pro tip: Add ApproveThis’ calculated fields to check video specs against Vimeo’s requirements before upload. No more failed uploads because someone used a .mov file.
Department-Specific Wins
Marketing Teams
Slash video review times from weeks to hours. Route influencer content through legal compliance checks automatically. Bonus: Clients can approve directly via email without getting Vimeo logins.
Legal & Compliance
Get automatic alerts for videos containing trademarks or regulated content. Set mandatory sequential approvals for high-risk videos. All audit trails live in ApproveThis, not scattered emails.
HR & Training
Auto-route new training videos through subject matter experts. Use approval thresholds – basic safety videos get auto-approved, complex topics go to specialists. Track completion rates in ApproveThis dashboards.
Setting This Up Without Losing Your Mind
We’re not here to waste your time. Basic Zapier setup:
- Connect Vimeo and ApproveThis in Zapier (takes 2 minutes)
- Pick your trigger (new video, search match, etc.)
- Map Vimeo video data to ApproveThis fields
- Set approval rules (who needs to sign off, thresholds, etc.)
Pro move: Use ApproveThis’ calculated fields to auto-flag videos that need extra scrutiny. Example: Any video over 5 minutes gets routed to the VP team automatically.
Why This Beats “Manual Mode”
Let’s get real – if your video approval process still looks like this:
- Download from Vimeo
- Attach to email
- Beg for responses
- Re-upload approved videos
…you’re basically using carrier pigeons in Zoom era. The ApproveThis+Vimeo combo through Zapier gives you:
Speed: Auto-trigger workflows mean zero lag between “video ready” and review starting.
Control: Approval groups, conditional logic, and thresholds prevent free-for-alls.
Visibility: Real-time dashboards show exactly where every video is stuck.
Bottom Line
This isn’t about fancy tech – it’s about removing the crap that slows down video projects. ApproveThis handles the bureaucratic stuff, Vimeo does the hosting, and Zapier makes them talk. Together, they turn video approvals from a bottleneck into…well, something that actually works.
Ready to stop herding cats? Get started with ApproveThis or book a demo to see the Vimeo integration in action. Your creatives (and sanity) will thank you.
Integrate with Vimeo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Vimeo
Suggested workflows (and their Zapier components) for Vimeo
Create an approval request for new liked Vimeo videos
Need a streamlined way to manage video content you like for team review? This integration automatically creates an approval request in ApproveThis whenever you like a new video on Vimeo. Ensure every video aligns with creative standards and complies with brand guidelines. *Note: Make sure the correct team members are set up to receive these requests in ApproveThis.*
Zapier Components

Trigger
New Video I've Liked
Triggers when I like a new video.
Action
Create Request
Creates a new request, probably with input from previous steps.
Start Vimeo video reviews for new search results
Want to keep track of new video content related to specific terms? With this automation, initiate a new approval request workflow every time a new Vimeo video matches your search criteria. Perfect for staying updated with trending content and approving what should go live or be shared internally. *Note: Ensure you have set up the correct search terms in Vimeo.*
Zapier Components

Trigger
New Video by Search
Triggers when a new video is added that matches a search.
Action
New Request
Triggers when a new approval request workflow is initiated.
Upload approved videos to Vimeo
Simplify your video publication workflow by automatically uploading approved videos to Vimeo. This integration ensures that once a video approval is finalized in ApproveThis, it's uploaded to your Vimeo account seamlessly, saving time and enhancing content management. *Note: Check that the video file meets Vimeo's upload requirements.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Upload Video
Upload a video to your Vimeo account. You need to ensure that your Vimeo account has sufficient quota to store the video.
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