ApproveThis manages your ContactUs.com Integration approvals.

Two Platforms, One Competitive Edge

ContactUs.com captures valuable leads through web forms and behavioral triggers - but what happens after the "Submit" button gets clicked? Manual reviews create delays. Missed follow-ups cost sales. Disconnected systems breed inefficiency. This is where ApproveThis transforms lead capture into decisive action.

By connecting ContactUs.com to ApproveThis via Zapier, businesses gain an automated decision engine that:

• Routes new contacts to the right approver in under 60 seconds
• Applies conditional logic to prioritize high-value leads
• Maintains full audit trails without spreadsheet tracking

The integration solves a critical gap: lead capture systems don't manage what happens after the lead arrives. ApproveThis adds structured decision-making to ContactUs.com's conversion tools, creating closed-loop processes from initial contact to approved action.

Why This Integration Works

ContactUs.com excels at converting website visitors into contacts using smart forms and lead scoring. ApproveThis specializes in routing those contacts to human decision-makers with context, urgency, and accountability. Together, they create a system where:

For Marketing Teams

When a new webinar registrant comes through ContactUs.com, ApproveThis can:

- Automatically route enterprise-level signups to sales directors
- Send standard registrations to CRM auto-import
- Flag competitors using domain-based approval rules

Example: A cybersecurity firm uses calculated fields to auto-approve registrants from financial institutions while routing healthcare leads for compliance review.

For Sales Operations

Sales teams waste hours manually qualifying demo requests. The integration enables:

- Instant approval routing based on lead score thresholds
- Auto-escalation for contacts matching ideal customer profiles
- Delegated approvals during regional holidays via vacation settings

Case in point: A SaaS company reduced demo scheduling time from 48 hours to 90 minutes by auto-approving high-intent leads while routing complex enterprise requests to solution architects.

For Client Services

Agencies managing multiple clients through ContactUs.com forms benefit from:

- Brand-specific approval chains for each client campaign
- External approvers (clients) reviewing leads without needing ContactUs.com logins
- Real-time visibility into client response times via approval dashboards

Practical application: A digital marketing agency eliminated client email threads by using ApproveThis to get campaign sign-offs directly in the approval workflow.

Key Integration Use Cases

While the possibilities are extensive, three scenarios deliver immediate ROI:

1. High-Velocity Lead Qualification

Problem: Sales teams drown in unvetted leads from ContactUs.com forms.
Solution: Auto-route leads based on custom thresholds:
- Approve leads with >80 lead score instantly
- Route mid-tier leads to SDRs for review
- Escalate enterprise leads to account executives

ApproveThis features used: Approval thresholds, calculated fields, email approvals

2. Compliance-Driven Approvals

Problem: Legal teams bottleneck partner onboarding processes.
Solution: Trigger approval workflows when ContactUs.com captures:
- New vendor applications
- Partnership requests
- GDPR consent updates

ApproveThis features used: Sequential approvals, audit trails, conditional routing

3. Client-Centric Campaign Launches

Problem: Agencies lose days waiting for client approvals on new lead gen campaigns.
Solution: Auto-create approval requests when ContactUs.com detects:
- New form submissions from client sites
- Updated lead capture parameters
- A/B test results requiring client sign-off

ApproveThis features used: External approvers, approval groups, real-time tracking

Implementation Made Simple

Setting up the integration requires no coding:

Step 1: Create a Zapier account (free tier available)
Step 2: Connect ContactUs.com as the trigger app
Step 3: Select "New Contact" as the trigger event
Step 4: Connect ApproveThis as the action app
Step 5: Map ContactUs.com fields to ApproveThis templates
Step 6: Test with live data

Pro tip: Use ApproveThis' calculated fields to auto-populate urgency levels based on ContactUs.com lead scores.

Why Teams Choose This Combination

Four unique advantages emerge when combining these platforms:

1. External Collaboration Without Added Costs

ApproveThis approvers don't need ContactUs.com licenses - critical for agencies and B2B teams needing client input. Approvers simply click email links to review requests.

2. Conditional Logic That Adapts to Business Needs

While ContactUs.com segments leads, ApproveThis acts on that segmentation:
- Route high-value leads to execs
- Auto-approve repeat customers
- Flag competitors using domain rules

3. Real-Time Visibility Across Teams

ApproveThis dashboards show exactly where each ContactUs.com lead sits in the approval chain - no more "Who has this?" emails.

4. Compliance Without Complexity

Maintain audit trails for every decision made on ContactUs.com leads - perfect for regulated industries like healthcare and finance.

Getting Started

To implement this integration:

1. Create an ApproveThis account (14-day trial available)
2. Identify ContactUs.com forms needing approval workflows
3. Build approval templates matching your use case
4. Set up Zapier integration (15-minute setup)
5. Train teams on reviewing approvals via email/web

For complex implementations, request a custom demo showing how approval thresholds and conditional routing can be applied to your specific ContactUs.com workflows.

Final Considerations

While powerful, the integration works best when:

Do:
- Map ContactUs.com fields to relevant approval criteria
- Set escalation rules for stagnant approvals
- Use calculated fields to auto-classify request urgency

Don't:
- Overcomplicate initial workflows - start with 2-3 approval paths
- Ignore ApproveThis' vacation settings - critical for global teams
- Forget to monitor approval analytics for process tuning

Ready to transform ContactUs.com leads into faster decisions? Launch your free trial or schedule a custom integration walkthrough today.