
ApproveThis manages your Goava Discover Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Sales Intelligence Meets Approval Automation
Let's be real - most sales teams spend more time chasing signatures than closing deals. Goava Discover helps you find golden leads, but then what? Cue the endless Slack pings, forwarded emails, and spreadsheet trackers. ApproveThis cuts through that noise by automating the "Hey, can you approve this?" circus.
When you connect these two through Zapier, you're not just integrating software. You're creating a direct pipeline from lead discovery to decision-making. Qualified leads get automatic approval requests. Approved deals trigger instant CRM updates. Denied prospects get flagged before wasting anyone's time. It's like giving your sales ops team an auto-pilot button.
Why This Combo Works
Goava Discover excels at finding needles in the company database haystack. ApproveThis specializes in getting those needles validated without six rounds of back-and-forth. Together, they solve two critical problems:
- Speed: Deals move at the pace of your approval process (which won't be stuck in 1999)
- Accuracy: No more "Oops, forgot to CC legal" mistakes
Here's the kicker - approvers don't need Goava licenses. Your CFO can approve budget exceptions directly from email without learning new software. External partners? Add them as approvers without buying extra seats. It's approval democracy without the license tax.
Real-World Applications That Don't Suck
1. Qualified Lead Firewall
When Goava flags a company as "qualified," ApproveThis automatically routes it through your compliance checks. Imagine a mid-sized SaaS company using this to:
- Auto-route enterprise deals over $50K to VP review
- Flag healthcare leads for legal vetting
- Push approved leads to Salesforce before the AE even finishes their coffee
Sales ops managers save 8-10 hours weekly chasing deal approvals. Legal gets fewer "URGENT!!" emails at 4:55 PM. Everyone wins.
2. Approval-Based List Management
Closed a deal in ApproveThis? Goava automatically moves that company from "Prospects" to "Customers" list. A manufacturing company could use this to:
- Trigger post-sale onboarding workflows
- Update territory assignments
- Remove approved vendors from RFQ blast lists
No more manual list juggling. The system self-heals based on actual decisions.
3. Rejection Rehab
When deals get denied, ApproveThis can:
- Flag companies in Goava as "Requires re-qualification"
- Auto-schedule follow-up reviews in 6 months
- Notify sales enablement to update targeting criteria
It turns "no" into actionable data instead of dead-end frustrations.
Setup That Doesn't Need an IT Degree
1. Create your Zap
2. Choose Goava's "Company Qualified" trigger
3. Map key fields to ApproveThis (deal size, lead score, etc.)
4. Set approval rules: thresholds, required approvers, escalation paths
5. Test with a fake lead named "McLovin Corp"
Pro tip: Use ApproveThis' calculated fields to auto-approve deals under $5K or with lead scores above 90. Save human brainpower for actual thinking.
Department-Specific Wins
Sales Leaders
See real-time approval rates in dashboards. Spot bottlenecks - if deals over $100K take 3x longer to approve, maybe tweak the threshold. Use approval group analytics to identify your fastest (or most nitpicky) approvers.
Finance Teams
Auto-route discount approvals based on percentage and deal size. Set hard stops where discounts over 15% require CFO sign-off. Vacation delegation means Margie in accounting can ski Vail without deraling Q4 deals.
RevOps
Build if-then approval chains:
IF lead score >80 AND contract value <$25K → Auto-approve
IF healthcare vertical → Require compliance review
IF renewal deal → Bypass standard approval
It's like coding your biz rules without actually coding.
Why This Beats Spreadsheet Roulette
Let's say you're evaluating Goava Discover competitors. Without ApproveThis integration, here's what happens:
- Sales reps copy-paste Goava data into email approval threads
- Approvers lose context in endless reply-all chains
- Deals get stuck because someone forgot to check their inbox
With ApproveThis:
- All decision data lives in one audit trail
- Approvers click Yes/No in email (no login required)
- Denied requests auto-archive with reason codes
It's approval processes that actually process things.
Cool Features You'll Actually Use
Approval Thresholds
Set it and forget it:
"Auto-approve all software deals under $10K unless from high-risk industries"
"Require dual signatures for any contract amendment"
Vacation Coverage
John's climbing Machu Picchu? Requests auto-reassign to his VP. No more "Waiting on John" limbo.
Conditional Routing
New lead from a Fortune 500? Skip straight to CRO review. Small biz deal? Route to regional manager. It's approval hierarchy on autopilot.
Bottom Line for Grown-Up Companies
If you're managing 50+ employees and complex deals, you need more than just a shared inbox for approvals. ApproveThis + Goava Discover gives you:
- Faster deal cycles (we're talking days saved, not hours)
- Fewer compliance oopsies
- Actual visibility into approval bottlenecks
It's not about replacing human judgment - it's about eliminating the administrative diarrhea that slows good decisions.
Next Steps That Don't Suck
1. Grab an ApproveThis trial
2. Connect your Goava account in Zapier (takes 8 minutes)
3. Build one automation this week - start with deal approvals over $X
Or book a demo to see how a manufacturing company slashed approval times by 70% using these exact workflows. No sales jargon, just real screens and results.
Integrate with Goava Discover Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Goava Discover
Suggested workflows (and their Zapier components) for Goava Discover
Create approval requests for new qualified companies
When a company is added to the Qualified list in Goava Discover, this integration creates an approval request in ApproveThis to verify the lead before further action. It streamlines decision-making and ensures compliance with established approval workflows. *Note: Ensure form fields are mapped correctly for effective approvals.*
Zapier Components

Trigger
Company Qualified
Triggers when a company is added to "Qualified" lists in Goava Discover.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add company to list for new approval requests
Whenever a new approval request is initiated in ApproveThis, this automation adds the corresponding company to a specific list in Goava Discover. It speeds up follow-up actions and ensures consistent management of qualified leads. *Note: Verify list parameters in the action settings.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Company to List
Use this to add a company to one of the default lists in Goava when a company meets certain criteria. For example when you've started a deal with the company or when a company becomes a customer.
Find company after approval decision
After an approval decision is made in ApproveThis, this automation searches for the corresponding company in Goava Discover. It helps teams quickly locate company data to facilitate further customer interactions. *Note: Adjust matching criteria if needed.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Find Company
Provides list of companies by provided params
Create approval requests for exported contacts
When a contact is exported from Goava Discover, this integration automatically creates a new approval request in ApproveThis to ensure proper follow-up and verification. It enhances quality control and streamlines communication processes. *Note: Define approval criteria clearly in your workflow settings.*
Zapier Components

Trigger
Export Contact
Triggers when you export a contact in Goava.
Action
Create Request
Creates a new request, probably with input from previous steps.
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