
ApproveThis manages your Purplepass Integration approvals.
April 17, 2025
Integration Category: Event Management
When Event Management Meets Approval Sanity
Let's be real - planning events is like herding cats while juggling chainsaws. Between last-minute vendor contracts, budget approvals, and guest list changes, most teams drown in Slack threads and reply-all emails. That's where connecting Purplepass' event management muscle with ApproveThis' approval automation comes in clutch.
This integration isn't just about moving faster. It's about not having your marketing director approve catering budgets from a beach in Bali using nothing but email replies. We're talking about turning approval bottlenecks into a single click for anyone involved - whether they're deep in Purplepass daily or just need to sign off on one specific item.
Why This Combo Works for Mid-Sized Teams
Companies between 50-5,000 employees hit a sweet spot - you're big enough to need real process, but small enough that duct-taped solutions break constantly. Here's where Purplepass and ApproveThis cover each other's blind spots:
Purplepass handles the event logistics - ticket sales, venue specs, vendor payments. ApproveThis handles the human decisions - who needs to sign off on what, when, and with what rules. Together, they make sure your rooftop concert doesn't turn into a "we accidentally booked a polka band" situation because someone missed an email.
Real World Use Cases That Don't Suck
1. New Event Approval Automation
Picture this: Your sales team just scored a last-minute conference booth. They create the Purplepass event for badge registrations. Instead of chasing down three VPs for budget approval, ApproveThis automatically:
- Routes the request based on spend amount (using calculated fields)
- Pings the right approvers via email (who can approve without logging in anywhere)
- Auto-updates Purplepass with approval status so tickets can go live
Who benefits: Marketing agencies running 20+ client events monthly. No more "Wait, did we get client sign-off?" panic at 11PM.
2. Order Approvals That Don't Kill Momentum
University event teams feel this pain - a department orders 500 branded lanyards through Purplepass. Instead of the procurement team playing email tag:
- ApproveThis triggers custom workflows based on order size
- Uses sequential approvals (finance → legal → VP)
- Holds orders in Purplepass until fully approved
Cool factor: If an approver's OOO, requests auto-reassign. No more "Sorry, Karen's hiking the Andes for 3 weeks" delays.
Setting This Up Without Losing Your Mind
Here's the straight talk - if you can set up a Zoom meeting, you can connect these tools via Zapier. Seriously:
- Create Zapier trigger for "New Purplepass Event/Order"
- Map critical data points to ApproveThis fields (budget, dates, contacts)
- Set approval rules in ApproveThis (thresholds, approver groups, etc.)
- Test with a $1 test order to avoid accidental Taylor Swift ticket releases
Pro tip: Use ApproveThis' conditional logic so a $500 swag order doesn't need CEO approval. Save that for the champagne fountain requests.
Department-Specific Wins
Event Planners
Stop being the approval middleman. When venues require 48hr confirmation, automated workflows mean you're not babysitting execs' inboxes. Real-time dashboards show exactly where requests stand.
Finance Teams
Auto-flag Purplepass orders exceeding department budgets before approval. Escalate high-risk items through predefined chains without manual sorting.
Operations Managers
See approval patterns across locations/teams. Notice that the Berlin office always delays merch approvals? Adjust workflows without IT help.
Why This Isn't Just Another Integration
Most tools promise automation but miss human elements. Here's where this combo nails it:
External approvers don't need Purplepass logins - huge when working with clients or vendors. They get email requests, click approve/deny, done. No "Can you resend the portal link?" nonsense.
Two-way updates matter - When Purplepass changes happen (like date shifts), ApproveThis can trigger re-approvals automatically. No version control nightmares.
Beyond the Basics
Once you're live, explore ApproveThis features that Purplepass alone can't touch:
Approval thresholds: Auto-approve repeat orders under $1k if previous events were successful. Save human oversight for risky bets.
Calculated fields: Automatically add 15% contingency buffer to event budgets during approval requests. Prevent "We didn't account for taxes!" meltdowns.
Audit trails: When post-event reviews happen, see exactly who approved that questionable DJ expense. Spoiler: It was Brad in Marketing.
The Bottom Line
If you're managing more than 10 events/orders monthly through Purplepass, manual approvals are costing you more than money - they're killing team morale. This integration turns approval bottlenecks into a background process that just works.
ApproveThis isn't replacing Purplepass - it's giving your team superpowers to use Purplepass more effectively. Less chasing, more actual planning. Fewer errors, better budget control. Less "Who's responsible for this?", more "Let's ship it."
Time to Stop Approving Chaos
Look, we're not saying this will make event planning fun. But it might keep your team from plotting mutiny during peak season. Whether you're a 100-person tech startup or a 4,000-employee university system, approvals shouldn't be your bottleneck.
Get started with ApproveThis today, or if you're the "I need to see it first" type, book a 15-minute demo. We'll show how to connect Purplepass in real-time - no sales jargon, just actual workflows that don't suck.
Integrate with Purplepass Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Purplepass
Suggested workflows (and their Zapier components) for Purplepass
Create approval requests for new events
Automatically create an approval request in ApproveThis whenever a new event is created in Purplepass. This integration streamlines review processes and ensures timely approvals for event-related decisions. *Note: Ensure mapping of event details to approval fields in the ApproveThis setup.*
Zapier Components

Trigger
New Event
Triggers when a new event is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new orders
Automatically initiate an approval request in ApproveThis for every new order placed in Purplepass. This automation manages order-related approvals efficiently, reducing the need for manual oversight. *Note: Configure order details mapping in the ApproveThis workflow.*
Zapier Components

Trigger
New Order
Triggers when a new order is placed (customer details).
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
PlayFilm
Published: April 17, 2025PlayFilm is the tool to easily create video tests and capture qualified contacts. Optimize your conversion rate and generate more leads.
-
Smart Sender
Published: April 17, 2025Smart Sender chat bot platform for Telegram, Viber, WhatsApp, Instagram Direct, Facebook Messenger, Skype, Vkontakte, Kik, Line, WeChat
-
Salesloft
Published: April 17, 2025Salesloft is a sales engagement platform designed to help sales teams drive more revenue and improve their sales processes.