ApproveThis manages your Identity Matrix Integration approvals.

When "Who The Hell Is This?" Becomes "Approved – Let's Move"

Here's the ugly truth: 50% of your website visitors are ghosts. Identity Matrix blows that door wide open by putting names, emails, and buying signals on those anonymous leads. But here's where most teams faceplant – actually doing something with that intel before it goes cold. That's where ApproveThis comes in like a caffeine shot to your approval processes.

We're talking about connecting lead intelligence to decision-making so fast that your competitors' sales teams are still waiting for their third approver while you're already drafting contracts. For companies between 50-5,000 employees drowning in cross-departmental sign-offs? This isn't just convenient – it's revenue insurance.

Why This Combo Doesn't Just Work – It Prints Money

Identity Matrix tells you who to chase. ApproveThis makes sure you actually chase them before accounting vetoes the lead scoring budget or legal gets stuck on red tape. Together via Zapier, they solve the two biggest leaks in your pipeline:

• Leak #1: Wasting hot leads in approval purgatory
• Leak #2: Approving junk leads because someone rushed

The kicker? Your approvers don't need Identity Matrix licenses. External partners, clients, or that grumpy CFO who still uses AOL email? They can approve/reject enriched lead requests directly from their inbox without ever logging into another system.

Real Companies Using This Integration (Without The Corporate Fluff)

Case 1: Marketing Teams Stopped Begging For Approvals

A 200-person SaaS company was losing 30% of their high-intent leads because their $20k/month ABM campaigns needed three signatures to activate. Now:

• Identity Matrix flags leads from target accounts
• ApproveThis auto-routes to CMO + CRO based on deal size thresholds
• Approvals happen in < 2 hours via email (even from the golf course)

Result: 22% more target account meetings booked same-day.

Case 2: Sales Ops Finally Fixed Lead Routing Wars

A 1,200-employee cybersecurity firm had reps fighting over "territory" when hot leads came through. Their fix:

When Identity Matrix scores a lead above 85/100, ApproveThis triggers a geo-based approval chain. Regional sales directors get the request, assign to specific reps, and it's all logged for commission tracking. No more Monday morning fistfights by the coffee machine.

Case 3: Finance Stopped Playing Budget Cop

A 350-person e-commerce company was bleeding cash on low-quality leads. Now:

Identity Matrix's enrichment data auto-populates ApproveThis fields like "Estimated CAC" and "Historical Close Rate." If numbers hit predefined thresholds, it bypasses manual approval and auto-approves budget allocation. Finance only sees exceptions – cut their approval workload by 70%.

Features You'll Actually Use (Not Just Corporate Buzzwords)

Approval Thresholds That Don't Suck

Set it once: "Auto-approve any lead where Identity Matrix confidence score >80% AND deal size >$25k." Saves your team from reviewing 200 "maybe" leads to find the 5 good ones.

Vacation Mode That Works While You're On Vacation

Your CMO is in Bora Bora? ApproveThis auto-reassigns their Identity Matrix lead approvals to the CRO. No more "Waiting on Janice" statuses for two weeks.

Real-Time Tracking That Exposes Bottlenecks

See exactly which departments sit on Identity Matrix leads longest. Hint: It's always legal. Now you have data to rework their SLAs.

Setting This Up Without Dying Of Boredom

Step 1: Connect Identity Matrix to ApproveThis via Zapier (15 minutes max)

Step 2: Map Identity Matrix's lead data to ApproveThis fields like "Lead Score" and "Budget Impact"

Step 3: Set your rules – "Route all enterprise leads to VP Sales," "Auto-approve SMB under $10k," etc.

Step 4: Test with actual sales/marketing leads (not HR's birthday party budget request)

Why Your Team Won't Hate This (A Miracle!)

For Marketing:

Stop losing leads because legal takes 3 days to approve a campaign. Get instant visibility into what's stuck.

For Sales Ops:

End territorial disputes with audit trails showing exactly who approved which lead assignment.

For Finance:

Stop being the "no" department. Set guardrails, then let automated approvals handle the rest.

The Catch (There's Always One)

This isn't "set and forget." You need to:

- Update approval thresholds quarterly as lead quality changes

- Train approvers to actually check their email (shocking, we know)

- Audit Zapier logs monthly to catch any misfires

Bottom Line: Stop Letting Bureaucracy Cost You Deals

Identity Matrix gives you the intel. ApproveThis removes the roadblocks. Together, they turn anonymous visitors into closed deals faster than your current "efficient" process. The best part? You can set this up before your next all-hands meeting.

Get Started with ApproveThis or schedule a 15-minute demo to see how it works with Identity Matrix. No sales scripts – just a quick show of how you'll finally outpace approvals.