ApproveThis manages your BombBomb.com Integration approvals.

Why BombBomb and ApproveThis Are Better Together

Let’s get one thing straight: approval processes suck. Video emails rule. Combine them? Now we’re talking business efficiency that even your least-tech-savvy board member would high-five you for. Here’s why connecting ApproveThis with BombBomb via Zapier isn’t just smart – it’s borderline criminal how much time you’ll save.

The Approval Process You Wish You Had

ApproveThis handles the boring stuff: multi-step approvals, conditional logic, automatic escalations. BombBomb does the human stuff: personalized video emails that actually get opened. Together? You’ve got a system where approvals trigger personalized comms, and communication gaps trigger approvals. It’s like peanut butter and jelly, if PB&J could automate 37% of your workweek.

Real Businesses Doing Real Things (No Theory Allowed)

Here’s how mid-sized companies are using this combo to make their competitors cry into their spreadsheets:

1. The Sales Team That Closes Faster Than a NYC Deli Counter

Use Case: Auto-create BombBomb contacts from new approval requests
How It Works: Every time sales needs pricing approval in ApproveThis, BombBomb automatically adds the prospect as a contact. Your AE sends a personalized video email before the prospect forgets your name.
Cold Hard Benefits: Deals move 22% faster (actual math from made-up metrics) because there’s zero lag between approval and outreach.

2. The Compliance Team That Actually Sleeps at Night

Use Case: Auto-flag unsubscribes for review
How It Works: When someone opts out in BombBomb, ApproveThis instantly creates a compliance review request. No more “Who was supposed to handle this?” Slack threads at 2AM.
Pro Tip: Use ApproveThis’ approval thresholds to auto-approve routine cases and only escalate the weird ones.

3. The Marketing Team That Finally Gets Credit

Use Case: Auto-approve campaign emails with built-in oversight
How It Works: Every BombBomb email send generates an approval request. Legal gets to veto the risky ones, but 80% get auto-approved via predefined thresholds.
Secret Sauce: Approval groups ensure the CMO gets copied on big campaigns without slowing down the process.

4. The Ops Team That Looks Like Wizards

Use Case: Instant approvals for form submissions
How It Works: BombBomb form completions trigger ApproveThis workflows. Vendor applications get reviewed same-day, event registrations get confirmed before the attendee changes their mind.
Magic Trick: Calculated fields auto-reject submissions that don’t meet budget thresholds – no human tears required.

Setting This Up Without Losing Your Mind

Here’s the no-BS guide:

1. Connect both apps in Zapier (takes 3 minutes if you stop checking LinkedIn)
2. Choose your trigger: “New Request” in ApproveThis or any BombBomb activity
3. Map the important fields: Keep it simple – name, email, dollar amounts
4. Test with a real request (not your lunch order)

Pro tip: Start with one workflow. You’re not getting graded on how many Zaps you create.

Why Your Wallet Will Thank You

Here’s the kicker: ApproveThis approvers don’t need BombBomb licenses. When dealing with external clients or cross-team approvals, this saves more money than banning artisanal coffee in the office. Features like vacation delegation mean approvals never get stuck, and real-time tracking means you’ll actually use that “transparency” slide in your board deck.

Who Benefits (Besides Your Promotion Prospects)

Sales Leaders: Close deals faster with auto-triggered video follow-ups post-approval
Marketing Directors: Launch campaigns without legal bottlenecking every comma
Compliance Officers: Sleep soundly knowing opt-outs get reviewed (but only when necessary)
Operations Managers: Become the hero who eliminated “Where are we on this?” emails

The Part Where We Tell You What to Do Next

If you’ve read this far, you’re either genuinely interested or avoiding real work. Either way:

Book a demo to see how approval workflows can actually be cool.
Or start a free trial if you’re the “I’ll figure it out myself” type.

Either way, stop letting slow approvals kill deals and start using video emails that don’t suck. Your future self (and your numbers) will thank you.

FAQs For People Who Skip to the End

Q: Can approvers use this without BombBomb access?
A: Yes. They approve via email – no login required. Magic.

Q: What if someone’s on vacation?
A: Auto-delegation. Their problem becomes someone else’s problem. You’re welcome.

Q: Can I automate approvals completely?
A: For routine stuff under $X? Absolutely. For firing clients? Maybe keep a human in the loop.