
ApproveThis manages your Google Forms Integration approvals.
When Spreadsheets and Email Chains Just Won’t Cut It
Let’s be real: Google Forms is killer for collecting data. Employee requests, vendor applications, client onboarding – you name it, someone’s made a form for it. But here’s where things get messy. Once those responses hit your Sheets doc, what happens next? Cue the email chains, Slack pings, and spreadsheet tabs that never get updated. ApproveThis fixes that last-mile chaos by adding structure to the madness.
Why This Combo Works for Teams That Move Fast
ApproveThis isn’t here to replace Google Forms. We’re the muscle that handles everything after someone clicks “submit.” Think of it like this: Google Forms is your receptionist taking messages. ApproveThis is the manager who actually gets sh*t done. Together, they handle the two things mid-sized companies care about most:
- No more lost requests: Every form response becomes a trackable task with deadlines, reminders, and a clear path to “approved”
- Less back-and-forth: Approvers can reject with comments or approve via email – no logins required
Real-World Fixes for Teams Who Hate Busywork
HR: Onboarding Without the Paper Chase
New hire needs a laptop? They fill out a Google Form. Zapier pings ApproveThis, which routes it to IT for hardware setup, Finance for budget approval, and the manager to confirm. No more CC’ing everyone in HR. Bonus: Vacation delegation means approvals don’t stall when the CFO’s skiing in Aspen.
Procurement: Stop Playing Credit Card Roulette
Your team submits vendor requests via Forms. ApproveThis auto-routes based on spend thresholds – $500 goes to the manager, $5k kicks to the VP. Calculated fields flag duplicate requests or budget overages before they become accounting nightmares.
Facilities: Maintenance Requests That Actually Get Fixed
Employees report issues through Forms. ApproveThis assigns priority (leaking pipe vs. flickering light), notifies maintenance, and escalates if nobody responds in 24hrs. No more walking past that broken printer for weeks.
The Nerd Stuff: How It Actually Works
Setting this up takes less time than your next coffee break:
- Connect Google Forms + ApproveThis via Zapier (we’re talking 3 clicks max)
- Pick your trigger: New form response, updated entry, etc.
- Map form fields to ApproveThis’ workflow (amounts, departments, urgency levels)
Pro tip: Use approval groups for cross-functional stuff. Marketing campaign approval? Route to Legal, Compliance, and the CMO in parallel so they can fight it out amongst themselves.
Why Your Finance Team Will Stop Yelling at You
ApproveThis does two things your CFO loves: thresholds and audits. Set rules like “Auto-approve office supplies under $200” or “Flag any AWS cost overages.” Every decision is timestamped with who approved what – perfect for those “Who signed off on this?!” moments during audits.
For Teams That Work with Outsiders
Client needs to approve a project scope? Vendor waiting on contract terms? ApproveThis lets external users approve via email without needing a Google Workspace login. They get the request, click approve/reject, and you get notified. No more “Can you resend that link?” delays.
The Quietly Powerful Features You’ll Actually Use
We’re not here to overcomplicate. A few highlights:
Email approvals: Because making execs log into another portal is a career-limiting move.
Real-time dashboards: See every pending request across departments without hunting through Sheets.
Conditional routing: IT requests go to the devops team, travel requests hit the office manager first.
When to Use This vs. When to Keep It Simple
This combo isn’t for every approval. Use it when:
- Multiple people need to sign off (Finance + Legal + Manager)
- You need an audit trail for compliance
- Requests regularly get stuck in limbo
Still handling one-off approvals via email? Keep doing that. This is for processes that scale (or processes you wish would stop wasting everyone’s time).
Getting Started Without the Overwhelm
Pick one process that’s currently a bottleneck. Expense reports. Contract renewals. Content approvals. Connect it to Google Forms via Zapier, set up a basic ApproveThis workflow, and run it parallel to your old system for a week. You’ll see where the hangups are (and fix them) before going all-in.
The Bottom Line for Teams Over 50 People
ApproveThis + Google Forms isn’t about flashy features. It’s about making sure the 37 approval processes running your company actually… run. Less chasing people down, more hitting deadlines. Less “I thought you handled that,” more clear ownership.
Ready to stop being a professional nag? Register for ApproveThis or schedule a 15-minute demo. We’ll show you how to set up your first workflow using existing Google Forms – no coding, no sales pitch, just less approval chaos.
Integrate with Google Forms Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Google Forms
Suggested workflows (and their Zapier components) for Google Forms
Create approval requests for new Google Forms responses
When you receive new responses in Google Forms, you can streamline your approval process by automatically creating an approval request in ApproveThis. This integration will ensure that every form entry starts the approval workflow efficiently, saving time and reducing manual entry errors.
Zapier Components

Trigger
New Form Response
Triggers when a new form response is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send API requests after Google Form approval changes
Automate your workflows by triggering an API request from Google Forms whenever an approval request in ApproveThis is marked as approved or denied. This setup allows seamless data synchronization with other apps based on approval outcomes, enhancing operational efficiency.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
API Request (Beta)
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Initiate approval workflows for updated Google Form responses
Stay on top of dynamic entries by initiating new approval requests in ApproveThis for each updated form response received in Google Forms. This automation ensures that any changes to form data are consistently pushed through the necessary approval channels, keeping your decision-making process up-to-date.
Zapier Components

Trigger
New or Updated Form Response
Triggers when a form response is added or modified.
Action
Create Request
Creates a new request, probably with input from previous steps.
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