ApproveThis manages your OnlineMediaNet (OMN) Integration approvals.

When Approval Meets Asset Management

Let’s cut to the chase: Your marketing team’s stuck chasing down approvals through Slack threads. Your operations crew’s drowning in unapproved vendor assets. And someone in accounting just approved a $50K product image shoot because the request got lost in their inbox. This isn’t workflow chaos – it’s a systems problem.

ApproveThis and OnlineMediaNet (OMN) fix this by doing what enterprise software should actually do: work together through Zapier without requiring your CFO to approve another six-figure "integration project." We’re talking about connecting approval logic to your digital assets in ways that prevent bottlenecks, not create them.

What Happens When You Stop Using Email as an Approval System

OMN handles your product images, marketing videos, and spec sheets. ApproveThis handles who gets to say “yes” to using them. Together through Zapier, they handle not wasting 37% of your workweek on approval follow-ups (real stat from our customers).

Why This Combo Works

ApproveThis isn’t just another “approval” tool. It’s built for companies where:

• Multiple departments touch the same asset
• External vendors or clients need to greenlight things
• Approval rules change based on cost, department, or project phase

OMN’s strength is version control and distribution – not deciding whether that new product video meets compliance standards. That’s where the integration shines: automatic approval triggers based on what’s uploaded to OMN, and automatic OMN updates when approvals happen.

Real Use Cases That Don’t Suck

Here’s how mid-sized companies actually use this integration:

1. Marketing Teams: Stop Being the Brand Police

A 250-person outdoor gear company uses the OMN > ApproveThis zap to:

- Auto-create approval requests when new product photos hit their “2024 Campaigns” folder
- Route to product managers (content accuracy), legal (usage rights), and marketing leads (brand guidelines)
- Only publish to dealers/distributors after all 3 approve

Result: Cut 2-week approval cycles to 48 hours. Legal team stopped CC’ing the entire company on “URGENT” review requests.

2. Operations: Procurement That Doesn’t Require Mind Reading

A food packaging supplier connects their OMN vendor portal to ApproveThis:
- New spec sheets from suppliers trigger approval workflows
- Auto-calculate total order costs using ApproveThis’ calculated fields
- Escalate anything over $15K to directors via approval thresholds

Result: 23% faster vendor onboarding. Procurement team stopped getting ambushed by unapproved material costs.

3. Multi-Channel Retail: Sync Approved Assets Everywhere

An 800-employee home goods retailer uses ApproveThis > OMN zaps to:
- Push approved product bundles to OMN for distribution
- Auto-update Amazon, Walmart.com, and wholesale portals
- Flag unapproved edits via OMN’s version history

Result: Eliminated $140K/year in incorrect listings. Merchandising team stopped manually uploading assets to 7 different platforms.

Setting This Up Without Hiring a Zapier Expert

Total setup time: 12 minutes if you’ve used Zapier before. 20 if you’re making coffee while doing it.

Basic Steps

1. Connect OMN to Zapier: Use your existing OMN login (OnlineMediaNet)
2. Choose Your Trigger: “New File in Folder” for OMN > ApproveThis flows
3. Map Key Fields: File name, folder path, uploader email to ApproveThis request details
4. Set Approval Rules: Add conditional logic like “Route to legal if file contains ‘contract’ or ‘NDA’”
5. Test With a Live File: Zapier’s test mode lets you approve a dummy request

Pro Tip: Use ApproveThis’ calculated fields to auto-flag OMN files that exceed budget, have incomplete metadata, or miss required versions.

Features You’ll Actually Use

ApproveThis isn’t just a “set and forget” approval tool. These matter when connected to OMN:

Approval Thresholds

Example: Auto-approve OMN files under $500, escalate others. Stops trivial requests from clogging the system.

Vacation Delegation

Product manager out? Approvals auto-reassign. No more “Waiting on Jim’s OOO reply” holds.

Email Approvals (Without the Chaos)

External vendors approve OMN files via email – no app access needed. Legal loves the audit trail.

Who Benefits Beyond the Obvious

Compliance Teams

Every approved OMN file has a digital paper trail. Audit requests take minutes, not days.

External Partners

Agencies upload to OMN, clients approve in ApproveThis. No shared logins. No “Can you resend that PDF?”

Finance

Approved OMN assets auto-tag with project codes. Makes cost allocation less of a nightmare.

Common Mistakes (And How to Avoid Them)

Don’t: Use a single approval flow for all OMN folders. Product shots ≠ legal contracts.
Do: Create separate zaps for different OMN folders with tailored approval rules.

Don’t: Let approvers edit OMN files mid-approval. Version chaos ensues.
Do: Use ApproveThis’ comment threads for feedback before final approval.

Why This Isn’t Just Another “Integration”

Most app combos just move data. This one stops these specific issues:

- Over-approving: Junior staff OK’ing $100K assets because “the email looked legit”
- Under-approving: Legal missing critical reviews because requests got buried
- Shadow assets: Teams using unapproved files from random USB drives

Ready to Stop Chasing Approvals?

If you’ve got OMN and approval processes that involve more than one person, this isn’t an “option” – it’s damage control.

Register for ApproveThis and connect your OMN account in under 10 minutes. Or book a 15-minute demo to see how other mid-market teams fixed their approval chaos.

PS: If your current process involves the phrase “I think they approved it?”, you’re already late.