ApproveThis manages your Societeinfo Integration approvals.
April 17, 2025
Integration Category: Marketing
When Approval Automation Meets Company Intelligence
Businesses operating in France face a unique challenge: making fast decisions requires both efficient internal processes and accurate external data. ApproveThis eliminates approval bottlenecks through automated workflows, while Societeinfo delivers critical company insights through its API-driven platform. Together through Zapier, these tools create a closed-loop system where data informs approvals, and approvals trigger data monitoring.
Marketing agencies, procurement teams, and compliance departments gain particular advantage from this integration. Consider a scenario where approving a vendor partnership automatically pulls the company's financial health data from Societeinfo. Or imagine triggering compliance reviews whenever a monitored company changes its legal status. These aren't hypotheticals - they're operational realities enabled by connecting these platforms.
Three Operational Blueprints
1. Data-Enabled Approvals
When a new vendor approval request lands in ApproveThis, the system automatically queries Societeinfo's database through Zapier. Decision-makers receive the request pre-populated with:
- Up-to-date legal status
- Key executive contacts
- Recent financial filings
Real impact: A Lyon-based marketing firm reduced vendor onboarding time by 40% using this workflow. Approvers no longer waste time cross-referencing multiple databases - critical information surfaces automatically.
2. Event-Triggered Reviews
Societeinfo's Sentinel feature monitors companies for changes. When triggered events like leadership changes or address updates occur, Zapier creates approval requests in ApproveThis. This is particularly valuable for:
Compliance teams tracking high-risk vendors
Sales organizations monitoring key accounts
Financial institutions overseeing credit lines
A Parisian fintech company uses this integration to automatically flag companies with registered address changes, triggering anti-fraud reviews in ApproveThis within minutes of detection.
3. Post-Approval Monitoring
Once ApproveThis approves a request (e.g., new client onboarding), Zapier automatically subscribes to the company's updates in Societeinfo. This creates an ongoing feedback loop where:
1. Initial approval decisions benefit from real-time data
2. Subsequent changes trigger follow-up actions
3. Historical approval context remains tied to company records
A Bordeaux logistics company implemented this workflow to maintain compliance with French transport regulations, automatically reviewing carrier approvals whenever monitored companies update their insurance status.
Implementation Made Simple
Connecting ApproveThis and Societeinfo requires no coding expertise. Through Zapier's visual interface:
- Create a Zapier account (if not already existing)
- Connect both ApproveThis and Societeinfo as services
- Choose your trigger event (e.g., "New Request" in ApproveThis)
- Configure the resulting action (e.g., "Enrich Company" in Societeinfo)
- Map data fields between systems
Approval thresholds in ApproveThis can be configured to auto-approve requests meeting specific financial criteria pulled from Societeinfo. For example, automatically approving marketing partnerships with companies having >€2M revenue as verified through Societeinfo's API.
Cross-Functional Advantages
Finance Teams
Dynamic approval thresholds tied to Societeinfo's financial data enable risk-adjusted decision making. When processing invoice approvals, accounts payable teams see real-time company credit scores alongside payment requests.
Sales Operations
Lead approval workflows now include enriched company data. Sales managers can approve discounted proposals faster when Societeinfo confirms a prospect's enterprise size matches deal criteria.
Compliance Officers
Maintain audit trails showing how approval decisions incorporated the latest company data. Automatically archive Societeinfo reports with each approved request for future reference.
Strategic Differentiators
What makes this integration stand apart from generic automation tools?
Contextual Approvals: Decisions aren't made in isolation - they're informed by live company data specific to the French market. ApproveThis workflows adapt based on Societeinfo's real-time inputs.
External Collaboration: Clients or partners can approve requests via email without needing Societeinfo access. A vendor's finance director can approve revised payment terms while seeing only their company's credit overview from Societeinfo.
Compliance Guardrails: Automatic SOC 2-compliant logging tracks which Societeinfo data points influenced each approval decision. Audit reports show full data lineage from initial request through final decision.
Getting Started
Begin with simple automation:
1. Basic Enrichment: Attach Societeinfo company profiles to all new vendor approval requests
2. Threshold Testing: Auto-approve requests where Societeinfo confirms company revenue exceeds €1M
3. Change Monitoring: Subscribe to updates for all approved vendors
As confidence grows, layer in ApproveThis features like vacation delegation (ensuring continuous coverage) and calculated fields (auto-computing risk scores from Societeinfo data).
Why This Matters Now
French businesses face increasing pressure to demonstrate audit-ready decision processes while responding faster to market changes. Manual approval processes that rely on stale data create both compliance risks and competitive disadvantages.
The ApproveThis-Societeinfo integration directly addresses these challenges through:
Speed: Reduce approval cycles from days to hours
Accuracy: Base decisions on France's most comprehensive company database
Transparency: Maintain immutable records showing data-driven approval logic
As regulatory scrutiny increases across France's financial and marketing sectors, this integration provides both operational efficiency and compliance assurance.
Next Steps
Ready to transform how your organization handles approvals? Start with these actions:
1. Register for ApproveThis (14-day trial available)
2. Explore pre-built Zaps connecting ApproveThis and Societeinfo
3. Verify your Societeinfo API access
For complex implementations, request a custom demo showing how ApproveThis adapts to your industry-specific approval requirements while leveraging Societeinfo's deep company insights.
Integrate with Societeinfo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Societeinfo
Suggested workflows (and their Zapier components) for Societeinfo
Enrich French companies for new ApproveThis requests
Facilitate your approval workflows by enriching company data from Societeinfo whenever a new approval request is initiated in ApproveThis. With each request, detailed company information is automatically enriched, allowing for more informed decision-making during the approval process.
Zapier Components
Trigger
New Request
Triggered when a new approval request workflow is initiated.
Action
Enrich French Company
Enrich company data using available information such as name, address, email, and website.
Create ApproveThis requests for updated company events
Stay on top of important company changes with this automation. Whenever Societeinfo sends a company event update, a new approval request is created in ApproveThis, ensuring that all relevant departments are promptly informed and can act accordingly.
Zapier Components
Trigger
Sentinel Subscribe Company Events
Push updates about subscribed companies to your custom actions.
Action
Create Request
Creates a new approval request in ApproveThis based on previous steps.
Subscribe to companies post-approval
Ensure you're receiving updates for approved companies by integrating Societeinfo. Once an approval request in ApproveThis is completed, automatically subscribe to the company's updates ensuring you receive future changes directly to your platform.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Sentinel Add Company
Subscribe to changes for a specific company, enabling updates with the respective trigger.
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