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TwnSqr Integration

ApproveThis manages your TwnSqr Integration approvals.

April 17, 2025

Integration Category: Sales Crm

Two Platforms, One Competitive Edge

In enterprise commerce, speed and precision define success. ApproveThis and TwnSqr address critical but distinct challenges: ApproveThis eliminates bottlenecks in decision-making, while TwnSqr accelerates buyer-seller interactions. Together, they create a closed-loop system where approvals trigger actions and actions generate approvals – all without manual intervention. For teams managing high-stakes transactions, this integration isn’t just convenient; it’s a strategic advantage.

Consider a $500K machinery purchase negotiation on TwnSqr. A buyer’s proposal arrives at 3 AM. With ApproveThis integrated, the sales lead instantly receives an approval request. They review specs, approve via email during their commute, and TwnSqr auto-generates the contract before the buyer’s team clocks in. What used to take days now happens in hours – and nobody logged into either platform manually.

Why This Integration Changes the Game

TwnSqr excels at facilitating real-time commerce conversations but isn’t built to govern them. ApproveThis adds structured governance without slowing momentum. Key synergies include:

  • Decision Auditing: Every TwnSqr action – messages, proposals, posts – gains an approval paper trail.
  • External Collaboration: Approvers (suppliers, legal, execs) don’t need TwnSqr licenses to vet transactions.

A industrial equipment distributor reduced proposal errors by 68% using these tools together. How? TwnSqr routed all buyer RFQs to ApproveThis, where engineering automatically validated specs against inventory before sales could respond.

Enterprise Use Cases That Deliver ROI

1. High-Velocity Deal Negotiation

When a TwnSqr Enterprise user receives interest via chat (message_received trigger), ApproveThis can:

- Require legal review if the potential buyer is in a regulated market
- Auto-approve discounts under 10% using calculated fields
- Escalate to CFO via SMS if deal size exceeds $1M

Real impact: A renewable energy firm processes 90% of inbound inquiries in under 2 hours by auto-approving standard NDAs and pricing.

2. Compliance-Centric Posting

Companies listing sensitive industrial equipment on TwnSqr often need multi-department sign-off. The integration lets you:

- Auto-create draft posts in TwnSqr when ApproveThis requests are submitted
- Route drafts to engineering for technical accuracy checks
- Require final legal approval before publishing

Real impact: A heavy machinery dealer eliminated 37 weekly hours previously spent emailing post drafts between teams.

3. Proposal Risk Mitigation

Using the workflow_completed trigger, approved requests in ApproveThis can auto-generate TwnSqr proposals with:

- Terms conditional on approval comments
- Auto-expiration if not accepted within approved timeframe
- Commission calculations baked into proposal metadata

Real impact: After a pharma supplier linked approvals to proposals, compliance audit prep time dropped from 3 weeks to 4 days.

Technical Setup Without the Headaches

Connecting ApproveThis and TwnSqr via Zapier takes under 15 minutes:

  1. In Zapier, choose TwnSqr as trigger app (e.g., “Message Received”)
  2. Filter messages requiring approval (e.g., contains “NDA” or “> $50K”)
  3. Map message data to ApproveThis request fields
  4. Set up approval rules (thresholds, groups)
  5. Configure TwnSqr actions post-approval (e.g., create proposal)

Pro Tip: Use ApproveThis’ calculated fields to auto-populate TwnSqr proposal terms. For example, if an approved request includes a 5% discount, the TwnSqr proposal auto-generates with that rate applied.

Department-Specific Wins

Sales Teams: Close Deals, Not Tickets

Sales reps waste 22% of their time chasing internal approvals (McKinsey). With this integration:

- Auto-route TwnSqr inquiries to correct approvers based on deal size
- Get real-time SMS alerts when high-priority requests are approved
- Push approved proposals to TwnSqr with one-click acceptance

Operations: Scale Without the Chaos

For companies managing 100+ TwnSqr posts monthly:

- Auto-create approval requests when inventory levels change
- Use vacation delegation to prevent approval delays
- Generate compliance reports from approval audit trails

Legal/Compliance: Govern, Don’t Micromanage

Approval thresholds allow:

- Auto-approving standard TwnSqr NDAs under $250K
- Requiring manual review for new geographies
- Archiving approved terms for future audits

The Bottom Line

ApproveThis and TwnSqr solve a critical enterprise problem: moving fast without breaking things. By embedding structured approvals into high-velocity commerce, companies gain:

- 25-40% faster deal cycles via parallel internal/external workflows
- 50% fewer compliance incidents through enforceable approval chains
- 100% audit readiness with automatic decision logging

Next Steps for Forward-Thinking Teams

This isn’t about automating clicks – it’s about institutionalizing speed. To start:

1. Register for ApproveThis (free 14-day trial)
2. Connect your TwnSqr Enterprise account via Zapier
3. Clone pre-built templates for common approval scenarios

Or, schedule a demo to see how a medical device company cut RFP response time from 9 days to 14 hours using these integrations.

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Integrate with TwnSqr Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for TwnSqr

Suggested workflows (and their Zapier components) for TwnSqr

Create approval request for new interest received

When a new interest is received on your TwnSqr post, an approval request is automatically created in ApproveThis. This integration streamlines the review of incoming inquiries and ensures that each interest is vetted promptly. *Note: Configure your approval workflow to match enterprise inquiry criteria.*

Zapier Components

TwnSqr Logo

Trigger

Interest Received (Enterprise Only)

Triggers when new Interest (e.g. a chat message, or a proposal submission) is received on a Post that you are selling. Only available to TwnSqr Enterprise customers.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create draft post for new approval requests

When a new approval request is initiated in ApproveThis, a draft post is automatically created in TwnSqr. This integration helps teams quickly prepare content based on incoming requests. *Note: Verify your content mapping between ApproveThis and TwnSqr before activating the automation.*

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

TwnSqr Logo

Action

Create Post

Create a new draft post within your account.

Create approval request for new messages

When a new chat message is received on TwnSqr, an approval request is generated in ApproveThis to review the communication before proceeding. This automation helps enforce quality control and compliance over enterprise messaging. *Note: Adjust approval criteria to suit your team’s communication workflow.*

Zapier Components

TwnSqr Logo

Trigger

Message Received (Enterprise Only)

Triggers when a new message is received in a chat that you are participating in.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create proposal for approved requests

After an approval decision is made in ApproveThis, a proposal is automatically submitted in TwnSqr. This integration accelerates post-approval actions and ensures proposals are in sync with decision outcomes. *Note: Confirm that the proposal details are correctly derived from the approval data.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

TwnSqr Logo

Action

Create Proposal

Programmatically submit a Proposal on a Post