When Bureaucracy Meets Instant Communication
Let's be real – approval processes are the speed bumps of corporate productivity. But what if you could turn those speed bumps into launch pads? That's exactly what happens when you connect ApproveThis' structured approval workflows with Zenvia's omnichannel messaging through Zapier. We're talking about transforming "waiting for sign-off" into "decision-making at the speed of text message."
Why This Combo Works Like Espresso for Your Operations
ApproveThis isn't just another digital rubber stamp. It's your control center for complex approval chains – whether you're dealing with purchase orders, contract reviews, or campaign approvals. Zenvia? That's your direct line to customers and team members across WhatsApp, SMS, and other messaging apps they actually check.
Together, they solve the two biggest approval process headaches:
- The Black Hole: No more wondering if requests are stuck in someone's inbox
- The Notification Game: Stop playing phone tag with external partners
Real-World Muscle for Mid-Sized Companies
Take a 300-person manufacturing company. Their procurement team uses ApproveThis to route component purchase requests, while Zenvia handles supplier communications. Connect the two, and suddenly:
- Suppliers get WhatsApp updates when purchase orders clear
- Urgent requests trigger SMS alerts to department heads
- Approval decisions automatically update the ERP via Zapier
Three Ways This Integration Actually Moves Needles
1. WhatsApp Alerts That Get Read (Unlike Your Emails)
The Setup: New ApproveThis request → Zenvia sends WhatsApp message
A marketing agency uses this to accelerate client content approvals. When a designer submits a new asset in ApproveThis:
- Client receives WhatsApp preview with "Approve/Reject" buttons
- Approvals sync back automatically
- No more chasing decision-makers through 12 email threads
2. SMS-to-Approval in 60 Seconds Flat
The Reverse Play: Incoming Zenvia SMS → Auto-creates ApproveThis request
Field service teams love this. When a technician texts "Need $950 for emergency repair" to the Zenvia number:
- ApproveThis instantly creates a request with calculated fields
- Finance gets an email/Slack alert
- Approval comes through before the technician finishes their coffee
3. Decision Broadcasts That Don't Suck
The Closure: ApproveThis decision → Zenvia SMS blast
Healthcare providers use this for equipment purchase approvals. When the committee makes a decision:
- Procurement gets SMS green light
- Vendor receives WhatsApp update
- Accounting team's spreadsheet auto-updates
- Zero manual status updates required
Setting This Up Without Losing Your Mind
Here's the no-BS guide:
1. Create your Zapier account (free tier works)
2. Connect ApproveThis and Zenvia
3. Pick your trigger ("New Request" or "Approval Decision")
4. Map critical data points (amounts, contacts, deadlines)
5. Test with a real $50 approval request
6. Unleash on your actual workflows
Who Gets Superpowers From This Combo?
Finance Teams: The Approval Bouncers
Implement approval thresholds so:
- Sub-$1k expenses auto-approve with SMS receipt
- Bigger spends trigger multi-level reviews
- All decisions log directly in NetSuite/QuickBooks
Operations: The Silent Efficiency Killers
Use calculated fields to auto-route requests:
- Maintenance requests > $5k? Auto-CC the VP
- Vendor change requests? Immediate legal review
- All with WhatsApp status updates for requesters
Customer-Facing Teams: The Client Whisperers
External approvers get:
- Branded WhatsApp/SMS approval requests
- One-click decisions from their phone
- Zero software logins required
(Yes, they can approve via flip phone if needed)
The Fine Print That Actually Matters
- Vacation Mode: ApproveThis automatically reroutes approvals if someone's OOO
- Audit Trail: Every decision tracked with timestamps and comments
- Security: SMS approvals use encrypted transaction IDs
- Scale: Handles 5 or 5,000 monthly approvals without breaking sweat
Bottom Line: This Isn't Just Another Integration
We're talking about eliminating the approval lag that costs mid-sized companies an average of 14 working hours per week (yeah, we did the math). Whether you're tired of purchase order ping-pong or client approval radio silence, this combo forces your processes into the 21st century.
Your Move
Either keep doing approval tag via email hell, or:
Try ApproveThis Free for 14 Days
Or if you're the "show me" type:
Book a Live Workflow Demo
P.S. If you're still using email for approvals in 2024, we need to talk.
Integrate with Zenvia Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Zenvia
Suggested workflows (and their Zapier components) for Zenvia
Send WhatsApp messages for new ApproveThis requests
Keep your team informed with immediate communication. This integration sends a WhatsApp message automatically whenever a new approval request workflow is initiated in ApproveThis, ensuring key stakeholders are promptly updated. *Note: Customize the message content in the setup step.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send WhatsApp
Sends a WhatsApp message.
Create requests from new SMS messages in ApproveThis
Streamline your approval process by integrating received SMS messages into ApproveThis. When a new SMS is received, a corresponding request is automatically created, accelerating your workflow and improving decision-making efficiency. *Note: Ensure the SMS content follows the predefined format for seamless processing.*
Zapier Components

Trigger
SMS Message Received
Triggers when a new SMS message has been received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify via SMS for request approvals or denials in ApproveThis
Make sure stakeholders are updated promptly by sending an SMS notification whenever a request in ApproveThis is approved or denied. This automation ensures decisions are communicated in real-time, enhancing operational flow. *Note: SMS messages will include essential approval details.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send SMS
Sends a new SMS.
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