When Slow Approvals Meet Instant Communication
Let's cut to the chase - approval processes suck when people take days to click "approve." But what if your ERP system could text your CFO while they're grabbing coffee? Or field purchase requests via SMS from construction sites? That's what happens when you combine ApproveThis' approval automation with SMSAPI's text messaging through Zapier.
Why This Combo Works for Mid-Sized Companies
Most teams between 50-5,000 employees aren't dealing with one approval process - they're juggling a dozen. Marketing needs copy reviews, facilities require maintenance sign-offs, and procurement drowns in purchase requests. SMSAPI adds three critical layers to ApproveThis:
- Urgency: Texts get read in 3 minutes vs 90 minutes for email
- Accessibility: Field teams don't need corporate email to participate
- Speed: Approve/reject via SMS without app logins
Real-World Use Cases That Don't Sound Like BS
1. Construction Companies: Approval Requests That Chase People
Picture this: A site manager texts "Need 50 steel beams ASAP" to your SMSAPI number. Zapier creates an ApproveThis request that automatically texts:
- Project lead for technical approval
- CFO for budget sign-off
- Procurement lead to source materials
Bonus: Use ApproveThis' approval thresholds to auto-approve orders under $5k if the CFO doesn't respond in 2 hours.
2. Healthcare Clinics: HIPAA-Friendly Status Updates
Medical device purchases stuck in approval limbo? Set up ApproveThis to SMS vendors when contracts get approved, using calculated fields to include order totals. No more "Did you get my email?" calls during patient hours.
3. Retail Chains: Mass Approval for Seasonal Staffing
When 50 store managers text "Holiday staff approved" to your SMSAPI number, ApproveThis can:
- Route to district managers via approval groups
- Apply conditional logic based on headcount
- Send group SMS confirmations through SMSAPI
How to Set This Up Without Calling IT
Here's the 4-step process even your least techy ops manager can handle:
Step 1: Create your ApproveThis account (takes 3 minutes)
Step 2: Connect both apps in Zapier (we've got pre-built templates)
Step 3: Set up your first "New SMS" trigger from SMSAPI
Step 4: Test with a real request ("Approve pizza Friday?")
Department-Specific Wins
Finance Teams: Kill Budget Bottlenecks
Configure ApproveThis to text approvers when requests exceed $10k, using approval thresholds to auto-approve smaller expenses. If your controller's on vacation? Delegation rules automatically reroute to their deputy.
Operations: Field Teams That Actually Follow Process
Warehouse managers can text inventory requests that auto-create ApproveThis workflows with:
- Vendor comparison requirements
- Sequential approvals (supervisor → ops director)
- SMS confirmations when orders ship
HR: Onboarding That Doesn't Require 17 Signatures
New hire requests submitted via SMS get routed through ApproveThis with:
- Department-specific approval chains
- Equipment budget checks
- Automatic SMS updates to candidates
The Hidden Benefit Your CFO Will Love
Here's the kicker: Approvers don't need SMSAPI licenses. Your external vendors can approve purchase orders via text without you paying for extra seats. Just make sure they have a phone number (which they do).
Common Mistakes to Avoid
We've seen teams try this and faceplant. Don't be them:
Mistake 1: Using SMS for every approval (save it for time-sensitive requests)
Mistake 2: Not setting up vacation delegation (approvals pile up fast)
Mistake 3: Forgetting SMS character limits (ApproveThis shortens links automatically)
When to Stick With Email Approvals
Text messages aren't always the answer. Use email instead when:
- Legal requires paper trails
- Requests need attachments
- You're dealing with international teams (SMS costs add up)
Ready to Actually Speed Up Approvals?
If you're still routing requests through Slack threads or (god forbid) paper forms, it's time to upgrade. ApproveThis + SMSAPI via Zapier gives you:
- Approval workflows that adapt to how people actually work
- Real-time visibility without micromanaging
- Automatic escalations when people ghost requests
Get started with ApproveThis and connect your SMSAPI account in under 10 minutes. Or schedule a demo to see how approval automation actually works when you remove the corporate BS.
Integrate with SMSAPI Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SMSAPI
Suggested workflows (and their Zapier components) for SMSAPI
Send text messages for new approval requests in ApproveThis
Ensure immediate communication with stakeholders by sending SMS notifications every time a new approval request is received in ApproveThis. Automate the alert process and keep your team informed without delay.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Text Message
Sends a text message.
Create approval requests from new SMS in SMSAPI
Streamline your approval process by creating new requests in ApproveThis whenever a new SMS is received. This ensures prompt attention to key messages and maintains workflow efficiency.
Zapier Components

Trigger
New Inbound SMS
Triggers whenever a new SMS is received on your SMSAPI account.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify teams on approval decisions via group SMS in ApproveThis
Automatically keep your teams in the loop by sending a group SMS notification for every decision made on approval requests in ApproveThis. Maintain transparency and quick responses among stakeholders.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Text Message to Group
Sends a text message to a group.
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