
ApproveThis manages your Heymarket SMS Integration approvals.
April 17, 2025
Integration Category: Phone
Why These Two Apps Belong Together
Let's cut to the chase: approvals suck when you're waiting on someone to check their email. Heymarket SMS handles your team texting, while ApproveThis crushes approval bottlenecks. Connect them through Zapier, and you've got a system where time-sensitive decisions happen at the speed of text message.
For companies juggling multiple departments or working with external partners, this combo solves two big headaches:
- No more approval requests dying in crowded email inboxes
- Instant updates for approvers who aren't glued to their computers
We're talking about teams that actually use their phones - field crews, sales reps on the road, execs hopping between meetings. The ones who need to say "yes" fast so work doesn't stall.
How This Plays Out in Real Businesses
1. Construction: Change Order Approvals
Picture a project manager at a site with spotty email. They text a change order request through Heymarket. ApproveThis routes it to the client's phone via SMS. Client taps "Approve" in the text. Contractors get the green light same day instead of waiting weeks.
2. Healthcare: Supply Requisitions
Nursing supervisor needs extra PPE stock. They send a Heymarket message that triggers an ApproveThis workflow. CFO gets a text, approves via reply, and the order gets placed automatically. No spreadsheets. No follow-up calls.
3. Retail: Emergency Orders
Store manager texts about a broken freezer. Approval request hits the district manager's phone mid-meeting. They approve via SMS. Vendor dispatch gets notified through Heymarket before the DM even leaves the conference room.
The Technical Stuff Made Simple
Setting this up takes about 15 minutes if you can work Zapier:
Step 1: Link the Apps
Create a Zapier account if you don't have one. Connect your ApproveThis and Heymarket SMS accounts through Zapier's interface.
Step 2: Build Your First Zap
Choose your trigger:
- Option A: New Heymarket message → Create ApproveThis request
- Option B: New ApproveThis request → Send Heymarket SMS
Step 3: Test & Deploy
Send a test SMS through Heymarket. If the approval request pops up in ApproveThis, you're golden. Now train your team to stop emailing PDF forms.
Where Different Teams Win
Operations Teams
Field crews get decisions while they're still on site. No more driving back because "the office didn't approve the overtime." Real-world example: A plumbing company reduced callbacks by 40% when techs could get instant material approvals during service calls.
Customer Service
Ever had to tell a client "I'm waiting on approval"? With this setup, your reps text the client updates directly from Heymarket the second ApproveThis gets a decision. Bonus: Use calculated fields to auto-approve discounts under $500, freeing managers for bigger fires.
HR & Finance
Approving PTO requests via text might sound casual, but it works. HR sets the policy in ApproveThis, managers get SMS alerts, and payroll stays clean. Plus, vacation delegation means no holdups when approvers are OOO.
Advanced Moves You'll Actually Use
These aren't hypothetical features - they solve real problems we've seen in companies like yours:
Approval Thresholds
Set it so purchases under $1K get auto-approved via SMS confirmation. Anything over? Escalate to the CFO with one text thread. No app switching.
Conditional Routing
Texts about IT issues go to the CTO. Facility requests route to ops. ApproveThis handles the back-end logic so your team just sees what's relevant to them.
Audit Trails
Every text approval gets logged with timestamps and decision reasons. Perfect for compliance without the paperwork nightmare.
The Bottom Line
This isn't about sending more texts. It's about cutting out the crap between "Can we do this?" and "Yes, go ahead."
ApproveThis doesn't make your approvers learn new software - they just reply to a text. No extra Heymarket seats needed for external partners either. The guy approving your vendor contract? He just needs a phone number.
If your team's bigger than 50 people, you've got enough approval bottlenecks to justify this setup. Below 5K employees? You're still nimble enough to implement it without IT hand-holding.
Next step: Book a 15-minute demo where we'll show how to connect your first approval workflow to Heymarket SMS. Or just start a free trial and ping support for Zapier setup docs.
Common Questions (That You're Too Busy to Ask)
What if approvers want email instead?
They get both. ApproveThis sends email and SMS simultaneously. Old-schoolers can click approve links in their inbox.
How's this different from Slack approvals?
Three words: external stakeholders. Your client's project manager isn't in your Slack. But they'll answer a text.
Can we approve via SMS without data plans?
Yes. Approvers just reply "YES" or "NO" - works on flip phones. Seriously, we've seen construction firms use this.
Integrate with Heymarket SMS Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Heymarket SMS
Suggested workflows (and their Zapier components) for Heymarket SMS
Send custom SMS for new approval requests
When a new approval request is initiated, automatically send a customized SMS to notify relevant stakeholders. This ensures timely communication and action.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Custom Message
Sends a custom text message.
Notify via SMS when request decision is made
Upon approval or denial of a request, instantly send an SMS notification to keep your team informed about the decision. This integration helps streamline follow-up actions based on approvals.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Outgoing Message
Triggers when a message is sent.
Initiate approval for new SMS messages
Automatically create an approval request when a new message is received. This ensures that all incoming messages are reviewed and necessary actions are taken promptly.
Zapier Components

Trigger
Incoming Message
Triggers when a message is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
You'll ❤️ these other ApproveThis integrations
-
Rebrandly
Published: April 17, 2025Rebrandly is the easiest way to create and share branded links (short URLs using your own domain name).
-
Skedda
Published: April 17, 2025The elegant booking app for scheduling the use of spaces at venues, offices, clinics, studios and more.
-
Contractor Commerce
Published: April 17, 2025Contractor Commerce is an app that provides eCommerce functionality on your existing website.