ApproveThis manages your Quizell Integration approvals.

When Quiz Meets Approval Checklist

Let’s get real: most companies using Quizell aren’t just collecting quiz responses for fun. They’re trying to turn “Which product matches your lifestyle?” into actual sales leads. But here’s where things usually fall apart—those quiz results land in someone’s inbox, spreadsheet, or worse, get lost between sales and marketing teams. That’s where pairing Quizell with ApproveThis changes the game.

ApproveThis doesn’t just move paperwork faster. It gives structure to the chaos of decision-making. Combine that with Quizell’s knack for turning casual browsers into hot leads? You’ve got a system where every quiz completion automatically triggers a tailored approval process. No more guessing who needs to vet the lead, no more chasing down managers for sign-offs, and definitely no more leads rotting in an unmonitored inbox.

Why This Combo Works (Besides the Obvious)

Quizell’s quizzes are like a 24/7 sales rep—except they can’t escalate issues, flag VIP leads, or decide which deals are worth pursuing. ApproveThis acts as the bridge between raw data and human judgment. Here’s the kicker: approvers don’t need a Quizell license. Sales directors, legal teams, or even external partners can review requests directly from their email or ApproveThis dashboard. No new logins, no extra seats to pay for.

For companies between 50-5,000 employees, this means scaling lead qualification without scaling headaches. Marketing teams keep their quiz tools, sales keeps their CRM, and finance keeps their approval thresholds—all connected through Zapier without needing to rebuild your entire tech stack.

Real Uses for Real Companies

E-Commerce: From Quiz Takers to Qualified Buyers

Imagine an outdoor gear company using Quizell’s “Find Your Perfect Camping Setup” quiz. A customer selects “solo hikes” and “budget-conscious”—triggering a product recommendation. But when someone chooses “group expeditions” with a $5k+ budget, ApproveThis automatically:

• Routes the lead to a sales manager for custom pricing approval
• Flags legal to review bulk order terms if needed
• Escalates to the CFO if discounts exceed 20%

All before the sales team even picks up the phone. No more overpromising discounts or missing high-value leads in a crowded Slack channel.

Agencies: Keep Clients in the Loop Without the Chaos

Marketing agencies love Quizell for client campaigns but hate the approval limbo. Picture this: A skincare brand’s quiz goes viral, generating 1,000+ leads overnight. Instead of emailing the client for every batch, ApproveThis:

• Auto-sends lead segments to the client’s brand manager via email
• Uses calculated fields to highlight high-LTV quiz responses
• Lets clients approve/deny follow-up campaigns in < 2 clicks

The agency maintains control, clients feel involved, and nobody’s stuck in a feedback loop.

Setting This Up Without Losing Your Mind

Here’s the beauty of Zapier—it takes 15 minutes, not 15 days. For the most common use case (approving new leads):

1. Create a Zap: Select Quizell’s “New Lead” trigger
2. Filter Optional: Add a step to only route leads meeting specific criteria (e.g., “Budget over $1k”)
3. Connect ApproveThis: Use the “Create Request” action to auto-generate approval tasks with lead details

Pro tip: Use ApproveThis’ approval thresholds to auto-approve small deals and only escalate big ones. A $50 upsell doesn’t need VP sign-off.

Features You’ll Actually Use

Email Approvals That Don’t Suck

Approvers can review requests directly from their inbox—no app login required. Denied a request? Add comments right in the email thread. ApproveThis automatically updates the lead status in Quizell (or your CRM) through Zapier.

Vacation Mode for Grown-Ups

Sales director out climbing Machu Picchu? Approval requests auto-reassign to their deputy. No more “Waiting on Jane” hold-ups.

Conditional Routing

Route enterprise leads through legal, small biz leads straight to sales. All based on quiz response data Quizell already captures.

Who Actually Benefits?

Marketing Teams

Stop guessing which leads sales actually followed up on. Every approved request in ApproveThis can trigger a CRM update or email alert—so marketing knows what’s converting beyond the quiz.

Sales Ops

Enforce approval rules without playing hall monitor. If reps skip steps (like getting legal review), ApproveThis blocks the deal from moving forward until compliant.

Finance

Set hard limits on discounts or custom terms. If a quiz response mentions “nonprofit discount,” ApproveThis can auto-require a tax exemption certificate before approval.

The Cool Part Nobody Talks About

This isn’t just about speed—it’s about audit trails. ApproveThis logs every decision, comment, and delay. When that big client asks why their order took 3 weeks to process, you can show them exactly where things stalled (and fix it next time).

How to Not Screw This Up

Do: Start with one quiz-to-approval workflow. Nail it before scaling.
Don’t: Overcomplicate the first Zap. Use basic filters, then add conditional logic later.
Do: Train approvers on email-based decisions—it’s 90% of what they’ll need.
Don’t: Let HR use this for travel requests yet. Focus on revenue-related approvals first.

Ready to Ditch the Spreadsheet Shuffle?

If you’re using Quizell, you’re already ahead of the “contact us” form crowd. Adding ApproveThis through Zapier means treating those leads like actual revenue opportunities, not just data points.

Register for ApproveThis and connect your first quiz within an hour. Or schedule a demo to see how conditional approvals work for your industry.