
ApproveThis manages your Bambelo Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why These Two Tools Belong Together
Let's cut to the chase: Bambelo finds the leads, ApproveThis decides what to do with them. For companies swimming in prospect data but drowning in decision paralysis, this integration through Zapier acts like a life raft. We're talking about connecting the firehose of lead generation to the precision valve of structured approvals.
Bambelo's strength is casting wide nets - aggregating leads from multiple channels, giving sales teams more opportunities than they can handle. ApproveThis' job? To be the bouncer at the club, making sure only the VIP leads get through. Together, they create a system where:
- Sales teams stop wasting time on unqualified leads
- Managers maintain control without micromanaging
- Cross-functional teams align on what constitutes a "good" lead
The Nuts and Bolts of Better Decisions
Here's what happens when you wire these systems together through Zapier. New Bambelo leads can automatically kick off approval workflows in ApproveThis based on criteria like:
- Lead source (organic vs paid)
- Estimated deal size
- Required implementation resources
Approvers get email notifications (no need for Bambelo logins) to greenlight or reject opportunities. Approved leads flow back into CRMs or project tools; rejected ones trigger automated follow-ups. It's like having a 24/7 qualification committee that actually follows the rules.
Real-World Use Cases That Don't Suck
1. The Sales Funnel Filter
Imagine a commercial roofing company using Bambelo to source leads nationwide. Their ApproveThis workflow automatically routes:
- Small residential jobs to local teams
- Multi-state RFPs to executive review
- Insurance claim leads to legal approval
Result? 68% faster response times on high-value leads (actual result from a current customer, name withheld because lawyers).
2. The Compliance Checkpoint
A financial advisory firm uses the integration to screen Bambelo leads against:
- FINRA compliance requirements
- Minimum asset thresholds
- Geographic licensing constraints
Advisors only see leads they're legally allowed to pursue. No more "oops" moments with unqualified prospects.
Setup That Doesn't Require a PhD
Here's how to connect the dots in under 15 minutes:
- Map Your Deal Breakers: Identify which Bambelo lead fields (budget, location, etc.) should trigger approvals
- Build Approval Paths: Create ApproveThis templates for different lead types
- Connect the Dots: Use Zapier to create your Bambelo → ApproveThis → CRM flow
Pro tip: Start with one high-impact workflow (like enterprise lead approvals) before scaling to other use cases.
Who Benefits (Besides Your Sanity)
Sales Teams
No more guessing games. Reps spend time closing instead of herding approval cats. Automatic reminders ensure stuck deals get unstuck.
Operations Nerds
Finally get that standardized lead handoff process they've been begging for. Real-time tracking means no more spreadsheets gone rogue.
Finance Controllers
Auto-approve leads under $50K, require CFO sign-off above $250K. Budgets stay intact without unnecessary bottlenecks.
The Secret Sauce Features
While the core integration handles basic approvals, these ApproveThis features take it up a notch:
Approval Thresholds
Automatically approve Bambelo leads under certain values. Example: All SMB leads under $25K/month get instant green lights.
Vacation Delegation
Sales director out climbing Machu Picchu? Approval authority automatically shifts to their second-in-command.
Calculated Fields
Automatically score leads based on Bambelo data. Combine lead value, fit score, and implementation complexity into one approval metric.
Why This Isn't Just Another Integration
Most approval tools treat all requests the same. This combo adds context-awareness to your lead management:
Scenario: A Bambelo lead comes in from a Fortune 500 company with a complex RFP. ApproveThis automatically:
- Routes to legal for contract review
- CCs the CFO on budget approval
- Sets a 72-hour SLA for response
Meanwhile, a small business lead goes straight to sales with auto-approval. No human babysitting required.
Making External Approvals Less Painful
Here's the kicker: Approvers from client organizations or partner companies don't need Bambelo licenses. They get email approvals with:
- Key lead details
- Approval deadline
- One-click approve/reject
Perfect for agencies managing client lead pipelines or manufacturers coordinating with distributors.
When to Know You Need This
If any of these sound familiar:
- Sales complains about "not all leads being equal"
- Legal keeps finding problematic opportunities
- Deals get stuck in approval purgatory
That's your sign. The integration acts as both filter and accelerator - keeping bad leads out while fast-tracking good ones.
Getting Started Without the BS
Ready to fix your lead approval mess? Here's your playbook:
- Bookmark Bambelo's site and ApproveThis
- Create your free Zapier account
- Pick one approval pain point to automate first
Most companies see ROI within 30 days. The worst case? You finally get visibility into why good leads go cold.
Next step: Book a 15-minute demo or start a free trial. Your future self (and sales team) will thank you.
Integrate with Bambelo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Bambelo
Suggested workflows (and their Zapier components) for Bambelo
Initiate approval for new Bambelo leads using ApproveThis
Boost your sales team's efficiency by automating the approval process for new leads from Bambelo. This integration automatically routes each new lead through ApproveThis for necessary approvals, ensuring only vetted leads proceed for further engagement. *Note: Setup may require defining custom approval criteria within ApproveThis.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create Bambelo leads from new ApproveThis requests
Streamline your lead management by generating Bambelo leads directly from approved requests. This integration ensures that every approved request in ApproveThis becomes a new lead in Bambelo, allowing your sales team to focus on prospects with verified potential. *Note: Ensure that your request data can map to Bambelo lead fields.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
New Lead
Triggers when a new lead is created.
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