ApproveThis manages your Howuku Integration approvals.

When UX Meets Approval Mojo

Let's get real – most companies treat user feedback like a hot potato. Marketing collects it, product teams debate it, execs want reports on it. Meanwhile, critical insights get stuck in email chains or die in committee. That's where pairing Howuku's behavior tracking with ApproveThis' decision automation changes the game.

What Each Tool Does Best

Howuku is your digital Sherlock Holmes. It records actual user sessions, maps click patterns, and surfaces direct feedback. Great for spotting why checkout flows fail or which features confuse users. But raw data ≠ decisions.

ApproveThis is the fixer. Takes incoming requests (like UX issues), routes them to the right people, forces timely calls. Approval thresholds mean small bugs get auto-approved for devs to squash, while major redesigns hit the CMO's desk.

Why This Combo Works for 50-5,000 Person Companies

Mid-sized orgs get crushed by growth-stage bureaucracy. Three ways this integration cuts through:

• No more "Who needs to sign off on this?" Route critical UX issues based on severity – automatic.
• Approvals without app hopping – stakeholders vote via email, Slack, carrier pigeon.

Real talk: Your VP of Product doesn't care about learning Howuku's dashboard. But she will approve/reject a recorded session with "High Priority" in the subject line.

Use Cases That Don't Suck

1. Killing Feature Debate Loops

Scenario: SaaS company gets 47 requests for a dark mode toggle. Howuku surfaces this via feedback polls. Instead of a Slack free-for-all:

Zapier auto-creates an ApproveThis request with:

• Embedded session clips showing users struggling
• Cost estimates from devs
• Pre-set approval threshold ($8k spend)

If under $8k, auto-approved. Over? Routes to CTO with ROI projections. Done in 48hrs, not 3 weeks.

2. Escaping Design-by-Committee

Scenario: E-commerce site's product page has 22% drop-off. Howuku shows users rage-clicking size charts. The fix needs copy, design, and legal sign-off.

ApproveThis creates parallel approval tracks:

• Legal reviews disclaimer changes (sequential approvals)
• Design approves new layouts (consensus-based)

All parties get specific data relevant to their role – no endless cross-department meetings.

3. Client Reporting That Doesn’t Die

Scenario: Digital agency uses Howuku to prove site changes boosted engagement. But getting client sign-off on next phase? Previously took 11 emails.

Now: Session highlights + KPI lift auto-generate an ApproveThis request. Client’s CMO approves via email (no login needed). Bonus: Auto-schedules check-in in Howuku post-approval.

Setup That Takes Minutes, Not Days

Zapier’s the glue here. Two paths:

1. Howuku → ApproveThis: New feedback/recording triggers approval request
2. ApproveThis → Howuku: Approved requests auto-invite team members

Pro tip: Use ApproveThis’ calculated fields to auto-tag requests. Example: If Howuku detects 5+ rage clicks, field = "Urgent". Routes to senior staff.

Department-Specific Wins

Product Teams

Stop guessing what users want. Howuku’s recordings become evidence-backed requests. ApproveThis’ thresholds mean minor tweaks (button colors) get fast-tracked, while big bets (feature rebuilds) demand executive proof.

Marketing

Landing page underperforming? Howuku shows where. A/B test approvals happen before the campaign budget evaporates. Bonus: Auto-archive approved creatives in your DAM via other Zaps.

Customer Success

Clients submit feedback → auto-route to engineering if technical, account managers if billing-related. ApproveThis’ vacation delegation ensures nothing stalls if a rep’s OOO.

Why This Isn’t Just Another Integration

Most app pairings just move data. This duo forces decisions. Howuku answers "What’s broken?" ApproveThis answers "Who fixes it, and by when?"

Example: A recorded session shows a user failing checkout 3 times. ApproveThis pings the dev lead with:

• Clip of the issue
• Cost to fix (pre-filled via calculated fields)
• Deadline: 2 days to approve/deny

No more lost Jira tickets. No budget surprises.

Getting Started (Without IT)

1. Connect via Zapier – uses pre-built triggers.
2. Map Howuku data to ApproveThis fields (e.g., session URL → request details).
3. Set thresholds: Under $500? Auto-approved. Over? Escalate.
4. Add approval groups – product, legal, execs.
5. Test with real data: Have QA trigger a fake feedback item.

The Big Picture

Companies between 50-5k employees can’t afford decision drag. This isn’t about chasing shiny tools – it’s about hard-wiring accountability into your UX process. Howuku shows you the cracks. ApproveThis ensures they get fixed before the entire foundation crumbles.

Bottom line: If you’re reviewing user feedback in weekly meetings that could’ve been an email, this integration is your eject button.

Get Started Free or book a 15-min demo to see live examples.