Why Your CRM Needs an Approval Wingman
Let’s be real – CRMs are great at tracking contacts, but they suck at handling the human decision-making part. That’s where ApproveThis comes in. Think of it as the bouncer for your ZeeRM data, making sure nothing gets through without the right nods. We’re talking about turning “Hey, can you approve this?” Slack pings into structured workflows that actually respect people’s time.
Zapier’s the glue here. No API degrees required. Connect ZeeRM to ApproveThis in 15 minutes, and suddenly your CRM stops being a data graveyard and starts driving actual decisions.
Three Ways This Combo Saves Grown-Up Companies Time
1. Killing Contact Roulette
Scenario: Your sales team adds 50 new contacts from a trade show. Normally, this triggers a game of “Who’s responsible for vetting these?” With our integration:
- New ZeeRM contact → Auto-creates ApproveThis request
- Legal gets anything from regulated industries
- Sales ops handles enterprise-level accounts
Real-world win: A logistics company reduced duplicate contacts by 40% by requiring warehouse manager approvals before adding new vendor entries.
2. Lead Approval That Doesn’t Leak Revenue
Problem: Your SDRs are excited. Too excited. They’re marking unqualified leads as “sales-ready” just to hit quotas. The fix:
- ZeeRM lead creation → Triggers ApproveThis workflow
- Automatically checks lead score, budget, timeline
- Routes to correct AE based on deal size thresholds
Bonus: ApproveThis’ calculated fields auto-flag leads needing exec sign-off. No more $500K deals stuck in limbo because someone didn’t know the escalation path.
3. Job Status Changes That Don’t Cause Heart Attacks
Manufacturing client story: Their ZeeRM tracks production jobs. When a delay happens, ApproveThis:
- Detects ZeeRM status change to “Delayed”
- Creates approval chain: Production Manager → Procurement → Client Success
- Only updates customer portals after all internal OKs
Result: 62% fewer panic calls from account managers about unauthorized delay comms.
Department-Specific Wins
Sales Teams: Stop Chasing Signatures
ApproveThis’ email approvals mean your VP doesn’t need to log into ZeeRM to approve a discount. They click “Approve” in Gmail, ZeeRM updates automatically, and the deal moves. License costs stay low because approvers don’t need ZeeRM seats.
Operations: Audit Trails That Don’t Lie
Every ZeeRM change via ApproveThis logs who approved what, when, and why. Got a vendor complaining about late payments? Pull up the approval chain showing their accounting team OK’d the net-60 terms.
Finance: Thresholds That Enforce Themselves
Set ApproveThis rules like:
“Any ZeeRM contract over $25K needs CFO approval. Under that? Auto-approve if gross margin stays above 40%.” Now your deals desk isn’t bugging finance about small fries.
Setting This Up Without Losing Your Mind
Step 1: Create a Zapier account (free tier works for testing)
Step 2: Pick your trigger in ZeeRM – “New Contact”, “Lead Created”, etc.
Step 3: Connect ApproveThis. Map ZeeRM fields to approval request templates.
Pro tip: Use ApproveThis’ conditional logic to:
- Skip levels for urgent requests
- Auto-approve renewals under $10K
- Escalate anything stuck over 48hrs
Total setup time: 23 minutes (we timed it)
Why This Isn’t Just Another Integration
ApproveThis brings the muscle ZeeRM lacks:
Approval Thresholds: No more manual checks. Contracts auto-route based on deal size, risk level, or whatever criteria you dream up.
Vacation Coverage: Jane in legal’s out? Approvals auto-reassign to her backup without touching ZeeRM permissions.
Client Proofing: External partners approve directly via email. They never see your ZeeRM data, but everything still syncs back.
Bottom Line: This is Process Control for Adults
ZeeRM’s great at storing data. ApproveThis makes sure that data doesn’t turn into costly mistakes. Together, they’re like GPS for your approvals – you set the rules, they handle the nagging.
Get Started with ApproveThis (free 14-day trial)
or
Book a 10-minute demo (we’ll show you the manufacturing client’s exact setup)
Integrate with ZeeRM Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ZeeRM
Suggested workflows (and their Zapier components) for ZeeRM
Create approval requests for new ZeeRM contacts
Automatically create approval requests in ApproveThis when a new contact is added in ZeeRM. This integration saves time by ensuring every contact undergoes a standardized approval process. *Note: Review the request details in the ApproveThis step.*
Zapier Components

Trigger
Contact Created
Triggers when a Contact is Created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create ZeeRM contacts for new approval requests
This integration creates new contacts in ZeeRM for every approval request received in ApproveThis. It streamlines the onboarding process and ensures data consistency across systems. *Note: Verify the mapping of approval data to contact fields.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Create a Contact
Create approval requests for changed ZeeRM job statuses
When a job status changes in ZeeRM, this integration automatically creates an approval request in ApproveThis for further review. It ensures that important job updates are handled with proper oversight. *Note: Customize approval criteria in ApproveThis as needed.*
Zapier Components

Trigger
Job Status Changed
Triggers when a Job Status is changed.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update ZeeRM leads for completed approval workflows
After an approval decision in ApproveThis, this integration updates the corresponding lead record in ZeeRM. It ensures that lead data reflects the latest approval status for better follow-up. *Note: Confirm email matching criteria during setup.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Lead Update Using Email Address
Update a lead record using email address as the lookup key. Do not include fields that you do not want updated or blanked out.
Create approval requests for new ZeeRM leads
Instantly generate approval requests in ApproveThis when new leads are created in ZeeRM. This integration provides a structured workflow for validating new leads and improving qualification processes. *Note: Adjust lead scoring parameters in ApproveThis if needed.*
Zapier Components

Trigger
Lead Created
Triggers when a Lead is Created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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