
ApproveThis manages your StoreHippo Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Approval Management Meets Ecommerce Muscle
Let’s get real – ecommerce teams aren’t paid to play approval ping-pong. Between inventory updates, bulk orders, and supplier negotiations, there’s actual work to do. That’s where pairing ApproveThis with StoreHippo stops being "nice to have" and starts being "where the hell have you been all my life?"
StoreHippo handles the heavy lifting of product management and order processing. ApproveThis handles the bureaucratic sludge that slows things down. Connect them through Zapier, and you’ve got a system where approvals happen in the background while your team focuses on growing revenue.
Why This Combo Doesn’t Just Work – It Pays Rent
Mid-market companies running on StoreHippo typically hemorrhage time on three fronts:
- Waiting for manager sign-off on large orders
- Chasing down stakeholders for product updates
- Manual entry between approval systems and StoreHippo
ApproveThis attacks these leaks with surgical precision. Approval thresholds auto-approve routine orders while flagging exceptions. Calculated fields validate margins before requests even reach human eyes. Vacation delegation prevents logjams when Karen from accounting takes her annual Bali trip.
Real Workflows for Teams Who Hate Busywork
1. Order Reviews That Don’t Require a PhD in Follow-Ups
The Problem: Your ops team just got a $28k wholesale order through StoreHippo. Cue the 3-day email chain with finance verifying payment terms while the client waits.
The Fix: Zapier triggers an ApproveThis workflow the second the order hits StoreHippo. Approval groups route it to both operations and finance simultaneously. Calculated fields auto-check against credit limits. Either department can reject with comments – no license required for external partners.
Who Wins: Mid-sized retailers doing B2B sales. Auto-approve repeat orders under $10k, escalate exceptions, and stop treating every transaction like a federal case.
2. New User Onboarding Without the Security Theater
The Problem: IT’s bottlenecked approving StoreHippo logins while sales screams about delayed client portals.
The Fix: HR submits access requests through ApproveThis. Conditional workflows require infosec approval only for admin roles. Once approved, Zapier pushes users directly to StoreHippo. Approval audit trails satisfy compliance without the meeting marathons.
Who Wins: Manufacturers scaling dealer networks. Delegate regional manager approvals without giving everyone access to the mothership.
3. Product Launches That Don’t Require a Committee
The Problem: Marketing’s ready to launch the new product line, but it’s stuck in legal review purgatory.
The Fix: Set up parallel approval paths in ApproveThis – legal checks disclaimers while ops confirms inventory levels. Once all green lights hit, Zapier auto-publishes to StoreHippo. Miss a deadline? The system escalates to department heads without your team playing nag.
Who Wins: Consumer brands managing seasonal drops. Coordinate cross-functional reviews without the 47-slide decks.
Setting This Up Without Losing Your Mind
Connect ApproveThis and StoreHippo in three steps even your least tech-savvy manager can handle:
- Pick Your Pain Point: Start with one workflow – order approvals tend to give the quickest ROI
- Build the Bridge in Zapier: Use the "New Order" trigger from StoreHippo → "Create Request" action in ApproveThis
- Test Drive: ApproveThis’s sandbox mode lets you simulate approvals without touching live data
Pro tip: Use StoreHippo’s custom fields to pass critical data (like order value or client tier) into ApproveThis’s decision thresholds. No more manual checks.
Why This Isn’t Just Another Zapier Gimmick
Most approval tools treat Zapier as an afterthought. ApproveThis bakes in features that actually leverage the integration:
- Approval-Triggered Actions: Approved a vendor contract? Push the terms directly to StoreHippo’s PO system
- Two-Way Sync: Rejected an order? Auto-update StoreHippo’s order status and notify sales
- License-Free Approvers: Clients or contractors can approve requests without hogging your StoreHippo seats
Department-Specific Wins
Operations Teams
Cut order processing time from days to hours by embedding approvals directly into StoreHippo’s workflow. Auto-approve 80% of routine orders while flagging exceptions based on custom rules (think: international shipments or custom SKUs).
Sales Teams
Stop losing deals to approval delays. Set up client-specific approval chains where legal and finance pre-approve terms for priority accounts. Once the StoreHippo order hits, it’s already greenlit.
IT Teams
Replace ticket backlogs with structured access request workflows. Require manager approval for StoreHippo admin roles, auto-provision standard users, and maintain audit trails without manual logging.
The Bottom Line
ApproveThis isn’t “yet another approval tool” – it’s the missing layer that makes StoreHippo actually scalable. The Zapier integration means you’re not paying developers to build custom connectors. The approval logic means you’re not paying managers to babysit routine decisions.
For companies pushing past 50 employees, this isn’t about efficiency. It’s about not drowning in your own growth. Set up takes an afternoon. The ROI? You’ll see it in next quarter’s ops report.
Ready to stop being your team’s human approval router? Get started with ApproveThis or book a 15-minute demo to see the integration live. No sales fluff – just a working system you can steal for your team.
Integrate with StoreHippo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for StoreHippo
Suggested workflows (and their Zapier components) for StoreHippo
Create approval requests for new orders
When a new order enters StoreHippo, this integration creates an approval request in ApproveThis to verify order details before fulfillment. It helps managers review orders prior to processing. *Note: Configure your approval criteria to match order thresholds.*
Zapier Components

Trigger
New Order
Triggers when there's a new order.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new store Hippo user from approved requests
This automation adds a new user to StoreHippo when an approval request is finalized in ApproveThis. It streamlines the onboarding process by ensuring that only verified users are added. *Note: Ensure approval workflow criteria are met for user creation.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Add User
Action to add a new User in store Hippo system.
Create approval requests for new enquiries
When a new enquiry is received in StoreHippo, this integration automatically initiates an approval request in ApproveThis to validate enquiry details. It is ideal for filtering and qualifying new leads. *Note: Customize the approval settings as per your business rules.*
Zapier Components

Trigger
New Enquiry
Triggers when there's a new user.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new store Hippo product from approval requests
This integration adds a new product to StoreHippo when an approval request is initiated in ApproveThis. It streamlines product catalog updates by incorporating an approval step before addition. *Note: Map product details accurately to ensure proper catalog management.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Product
Execute when new product gets added.
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