ApproveThis manages your MTARGET Integration approvals.

Two Platforms, One Powerful Connection

When marketing teams need to move fast, nothing slows them down like manual approvals and disconnected systems. MTARGET excels at capturing leads through forms and managing campaigns, while ApproveThis brings structure to decision-making processes. Together via Zapier, they create an operational rhythm where marketing initiatives advance at the speed of stakeholder consensus.

This integration eliminates the back-and-forth emails that plague campaign launches and budget approvals. Marketing directors gain real-time visibility into request status, while approvers can greenlight initiatives directly from their inboxes - no need to log into additional systems. For companies running time-sensitive promotions or managing complex compliance requirements, this combination acts as both accelerator and safeguard.

Why This Integration Works

MTARGET Strengths

As a marketing automation specialist, MTARGET shines in three areas: lead capture through customizable forms, audience segmentation using contact books, and targeted messaging via email/SMS. Its form builder converts website visitors into leads, while automation rules nurture those prospects through the funnel.

ApproveThis Advantages

ApproveThis adds governance to MTARGET's momentum through features like multi-level approvals, conditional routing, and audit trails. While MTARGET manages what gets communicated, ApproveThis controls who authorizes those communications - especially critical for regulated industries or organizations with complex sign-off hierarchies.

The Combined Effect

Together, they enable scenarios like automatically pausing a campaign until legal approves disclaimer language, or requiring CMO sign-off before high-budget lead generation efforts. The integration turns subjective processes ("Did the VP see this?") into trackable workflows with automatic escalations if approvers miss deadlines.

Real-World Use Cases

1. Form Submissions ➔ Instant Approvals

When a high-value lead comes through MTARGET's forms - say, a enterprise customer inquiring about custom pricing - sales teams can't afford delays. With this Zapier integration:

• MTARGET detects new form submission
• ApproveThis automatically creates approval request
• Sales director approves/denies via email
• Approval status updates CRM

Example: A SaaS company uses this flow to ensure only qualified demo requests get forwarded to their solutions engineering team, reducing wasted resources on unvetted leads by 62%.

2. Approval-Based Contact Management

Marketing teams often need to sync approved contacts across systems without manual data entry. This integration enables:

• ApproveThis triggers when new vendor approval completes
• MTARGET automatically adds approved vendor contacts
• Segments vendors into proper lists

Example: A retail chain automates supplier onboarding - once procurement approves a new vendor via ApproveThis, MTARGET adds them to the "Active Suppliers" list and triggers a welcome email series with partnership guidelines.

3. Post-Approval Form Processing

For compliance-heavy industries, maintaining records of approved changes is non-negotiable. This flow:

1. ApproveThis sends approved requests to MTARGET
2. MTARGET logs approval details in specific forms
3. Data becomes audit-ready

Example: A healthcare provider automatically archives approved marketing materials in MTARGET, creating an immutable record of who approved which campaign elements and when.

Key Integration Features

Beyond basic automation, these platforms unlock advanced capabilities when connected:

Email-Based Governance

ApproveThis' email approvals mean external partners or executives can review MTARGET-driven requests without needing access to either platform. A franchise owner approves local store promotions directly from their iPhone, while corporate marketing maintains central control.

Conditional Escalations

If an MTARGET form shows a budget over $50K, ApproveThis can automatically route the request to the CFO while standard requests go to department heads. Teams configure thresholds once, then process all requests consistently.

Delegation Without Disruption

When campaign managers take PTO, ApproveThis automatically reassigns their MTARGET-related approvals to designated backups. No campaign stalls waiting for an absent approver.

Implementation Guide

Setting up the integration takes under 20 minutes:

Step 1: Connect Accounts

In Zapier, authenticate both ApproveThis and MTARGET using OAuth. Most teams use existing admin credentials.

Step 2: Build Approval Triggers

Choose when MTARGET activities should start approvals:

"Every time the 'Enterprise Demo Request' form submits, create an ApproveThis request routed to Sales VP"

Step 3: Configure Actions

Map form fields to approval requests:

MTARGET's "Estimated Budget" field ➔ ApproveThis' "Amount" field to trigger CFO review at $50K+

Step 4: Set Up Notifications

Customize approval emails to include MTARGET context:

"ApproveThis email includes link to original MTARGET submission and CRM profile"

Team-Specific Benefits

Marketing Operations

Cut campaign launch delays from days to hours with parallel approvals. Route design proofs to creative teams while legal simultaneously reviews disclaimers.

Sales Leadership

Ensure only properly qualified leads reach account executives. Auto-reject submissions missing key data using ApproveThis' validation rules before they hit Salesforce.

Compliance Teams

Maintain perfect audit trails by logging every approved MTARGET action with timestamps, approver comments, and version history.

The Bottom Line

Organizations using MTARGET for marketing automation but handling approvals manually report 3 consistent pain points:

1. Lost Requests: Emails get buried, causing missed deadlines
2. Inconsistent Reviews: Some campaigns get over-scrutinized while others slip through
3. Poor Visibility: No centralized view of what's approved/pending

The ApproveThis integration solves these through structured workflows that adapt to your existing MTARGET processes. Marketing teams keep their agility while gaining enterprise-grade governance.

For teams ready to eliminate approval bottlenecks: Schedule a demo to see custom workflows matching your MTARGET use cases. Or start a free trial and connect your first Zap within the hour.