ApproveThis manages your Edisen Integration approvals.

Two Platforms, One Streamlined Process

Marketing teams thrive on speed – but creative approvals often grind progress to a halt. Edisen excels at organizing video assets and managing production workflows, while ApproveThis removes bottlenecks in decision-making. Together, they create a closed-loop system where creative development and stakeholder alignment happen in lockstep.

Why This Integration Matters

Edisen users frequently juggle complex review cycles with internal stakeholders and external clients. Traditional email chains or spreadsheet tracking can’t keep pace with modern campaign timelines. ApproveThis adds structure to Edisen’s asset management capabilities through three key advantages:

• No License Headaches: External clients approve directly via email without needing Edisen logins
• Conditional Logic: Auto-route approvals based on budget thresholds or project type
• Audit Trails: Maintain compliance-ready records of who approved what – and when

Real-World Use Cases

1. Video Production at Scale

Agency teams using Edisen for video editing can trigger approval requests the moment rough cuts are uploaded. The legal team receives automated emails with frame-accurate timestamps for compliance reviews, while client stakeholders get branded approval portals. One media company reduced revision cycles from 14 days to 72 hours using this integration.

2. Cross-Department Campaign Launches

When a social media team creates Edisen tasks for asset production, ApproveThis automatically routes the final content through legal, compliance, and brand safety checks. Sequential approvals ensure regulatory reviews happen before creative directors sign off – no more backtracking through missed steps.

3. Global Brand Consistency

Multinational retailers use Edisen to manage localized adaptations of core campaigns. Approval thresholds in ApproveThis automatically escalate any regional creative exceeding $25K in production costs to corporate marketing leads, while standard updates get local team approval via mobile-friendly email responses.

Technical Integration Made Simple

Connecting Edisen and ApproveThis through Zapier takes under 15 minutes:

1. Create Zapier triggers for Edisen events like new asset uploads or task assignments
2. Map Edisen fields to ApproveThis request templates
3. Configure approval rules and escalation paths in ApproveThis
4. Set up bi-directional sync for approval status updates

Pro Tip: Use ApproveThis’ calculated fields to auto-populate Edisen metadata like project codes or budget categories.

Team-Specific Benefits

Creative Teams

Reduce feedback loops by attaching ApproveThis’ decision timeline directly to Edisen assets. Version control headaches disappear when approval comments stay synced with specific file iterations.

Client Services

Provide real-time approval status updates during client calls without switching between platforms. Vacation delegation in ApproveThis ensures no campaign gets stuck waiting for an unavailable approver.

Legal & Compliance

Maintain airtight records with automatically timestamped approvals that link to specific Edisen asset versions. Conditional workflows ensure high-risk content always receives proper scrutiny.

Advanced Configuration Options

While the core integration delivers immediate value, power users can leverage:

• Dynamic Routing: Send Edisen tasks to different approval paths based on project tags
• Auto-Archiving: Move approved assets to specific Edisen collections automatically
• Budget Controls: Freeze Edisen spending when approvals exceed quarterly limits

Common Pitfalls to Avoid

Teams often stumble by:

• Overcomplicating initial workflows – start with single approval step integrations
• Neglecting field mapping between Edisen metadata and approval requests
• Forgetting to sync rejection reasons back to Edisen task comments

The Bottom Line

Edisen users waste an average of 11 hours weekly chasing approvals through disjointed systems. ApproveThis doesn’t just automate decisions – it creates accountability structures that make creative workflows actually flow. Marketing leads report 40% faster campaign launches, while legal teams appreciate the bulletproof compliance trails.

Getting Started

Ready to transform your marketing operations? Start your ApproveThis trial today or explore Edisen’s latest features to see how integrated approvals can elevate your creative output. For personalized guidance, schedule a demo showing exactly how the integration works for your specific use case.