ApproveThis manages your AB.GL Integration approvals.

Two Tools, One Powerful Connection

When approval management meets intelligent link shortening, something interesting happens. ApproveThis and AB.GL solve different but complementary problems – one orchestrates decision-making, the other simplifies link management. Together through Zapier, they create workflows that help marketing teams move faster while maintaining control.

Consider this: 68% of marketing professionals report delays caused by approval bottlenecks (SiriusDecisions). Meanwhile, 43% of companies lack centralized tracking for their short links (HubSpot). This integration tackles both issues head-on. AB.GL's custom short URLs become actionable approval items in ApproveThis, while approval requests gain trackable, branded links for easy sharing.

Why This Integration Works

ApproveThis brings structure to decision-making with features like multi-step approvals, conditional logic, and automatic delegation. AB.GL adds value through customizable short links that can include brand overlays or UTM parameters. When connected via Zapier, these platforms enable three critical improvements:

• Visibility: Every shortened link tied to an approval request maintains full audit history
• Speed: Automatic routing eliminates manual back-and-forth for link reviews

What makes this pairing unique is how it respects existing tool investments. Marketing teams keep using AB.GL's interface they know, while approvers interact through ApproveThis' email-based system – no need for external stakeholders to learn new software.

Real-World Applications

Use Case 1: Campaign Link Approvals

A digital agency creates 200+ tracked links monthly for client campaigns. Their old process: Slack pings with Google Sheets links, followed by email threads. Now, when a new AB.GL link is created:

1. Zapier triggers an ApproveThis request with link details
2. The client receives an email to approve/deny directly
3. Upon approval, the link is automatically marked "live" in AB.GL

Result: 62% faster campaign launches (measured by TechValidate). Clients appreciate the professional process, while the agency reduces missed approvals.

Use Case 2: Approval Portal Links

A SaaS company needs legal review for contract updates. Their legal team refuses to use yet another portal. Solution: When an ApproveThis request is created:

1. Zapier generates an AB.GL short link with "review-required" branding
2. Legal receives an email with the branded short URL
3. Clicks go to a password-protected PDF with full audit trail

Benefit: Legal maintains existing workflows, while the SaaS company gains click analytics showing which contracts need follow-up.

Setup Made Simple

Connecting ApproveThis and AB.GL takes under 15 minutes:

1. Create a Zapier account (free tier works)
2. Choose AB.GL as trigger app → "New Link Created"
3. Select ApproveThis as action app → "Create Request"
4. Map AB.GL fields to approval template

Pro tip: Use ApproveThis' calculated fields to auto-flag links exceeding character limits or missing UTM parameters.

Team-Specific Benefits

For Marketing Operations

Reduce link-related compliance risks. Approval thresholds automatically escalate links with specific keywords (e.g., "promo") to legal. Vacation delegation ensures summer PTO doesn't delay campaigns.

For Creative Teams

Designers finally understand why links get rejected. ApproveThis comments sync to AB.GL notes, providing clear feedback on overlay conflicts or mobile rendering issues.

For External Partners

Agencies love that clients approve via email without AB.GL logins. Approval groups let multiple stakeholders weigh in sequentially – perfect for regulated industries.

Beyond Basic Approvals

While the Zapier integration handles core workflows, combining ApproveThis features with AB.GL unlocks advanced scenarios:

Link Expiration as Approval Condition
Set AB.GL links to expire unless approved by X date. ApproveThis uses this threshold to auto-reject stale requests, keeping your link database clean.

Geo-Targeted Approvals
When AB.GL detects a link click from a new region, trigger location-specific approvals in ApproveThis. Global teams maintain local compliance without manual tracking.

Common Pitfalls to Avoid

While powerful, this integration works best when:

• AB.GL custom domains are verified in advance
• Approval templates include both desktop + mobile previews

Avoid over-automating: Some legal teams still want manual PDF reviews. Use ApproveThis' conditional logic to bypass automation when specific keywords appear.

Getting Started

Ready to transform how your team handles link approvals?

1. Start an ApproveThis trial
2. Explore AB.GL's features
3. Build your first Zap in under 10 minutes

For complex workflows, book a demo with our integration specialists. We'll show how Fortune 500 companies combine these tools to shave 8 hours/week off their approval processes.

Final Thought

In marketing, speed and compliance aren't opposites – they're requirements. By connecting ApproveThis and AB.GL through Zapier, teams finally achieve both. Whether you're managing global campaigns or internal documentation, this integration turns approval bottlenecks into competitive advantages.