ApproveThis manages your Boords Integration approvals.

When Storyboarding Meets Structured Approvals

Creative teams thrive on momentum. A single delayed approval can derail entire production timelines. This is where ApproveThis and Boords form a strategic alliance – combining Boords' visual storytelling power with ApproveThis' structured decision-making framework.

While Boords excels at collaborative storyboarding, animatic creation, and feedback collection, ApproveThis adds critical governance layers: multi-step approvals, automatic routing based on thresholds, and audit trails. Together, they transform chaotic creative processes into accountable workflows where stakeholders move projects forward at the speed of imagination.

Why This Integration Changes the Game

Marketing agencies lose an average of 11 hours weekly chasing approvals (2023 MarTech Survey). For video production teams using Boords, this integration eliminates three major friction points:

• Context switching: Approvers no longer need Boords logins – decisions happen via email or ApproveThis dashboard
• Version chaos: Approval requests auto-include exact Boords project links/animatic versions
• Silent bottlenecks: Real-time tracking exposes exactly where delays occur in multi-department reviews

Real-World Impact Across Industries

Advertising Agencies: Automatically route finished storyboards to brand managers via ApproveThis when Boords animatics render. Use approval thresholds to escalate overdue decisions to legal teams after 48 hours.

Video Production Houses: Trigger script approval workflows in ApproveThis when writers add new Boords project comments. Calculated fields automatically flag budget-impacting changes for producer review.

Corporate Marketing Teams: Create Boords projects automatically when campaign requests get approved, ensuring compliance between concept and execution phases.

Core Integration Use Cases

1. Animatic → Approval Handoffs

When a Boords storyboard renders as an MP4 animatic (trigger), ApproveThis creates an approval request with:

• Direct link to animatic in Boords
• Pre-configured approver sequence (creative director → client → legal)
• Automatic reminders every 12 hours

Example: An animation studio reduced client approval cycles from 14 days to 3 days by embedding Boords links in ApproveThis requests with legal sign-off thresholds.

2. Approval-Driven Project Creation

When ApproveThis workflows start (trigger), Boords automatically generates projects with:

• Pre-filled briefs from approval request details
• Team assignments based on requester department
• Budget ceilings from calculated fields

Example: A healthcare marketing team ensures compliance by only creating Boords projects after approved scripts pass legal review in ApproveThis.

3. Comment-Driven Review Cycles

New Boords project comments (trigger) can:

• Create approval requests for major creative changes
• Route technical feedback to developers via ApproveThis
• Auto-decline redundant requests using conditional logic

Example: A game developer prevents scope creep by requiring ApproveThis approvals for any Boords comment adding new character features.

Technical Setup Made Simple

Connecting Boords and ApproveThis via Zapier takes under 15 minutes:

1. Create a Zapier account (free tier works)
2. Choose your trigger (Boords event or ApproveThis workflow start)
3. Authenticate both apps in Zapier
4. Map critical data fields:
   • Boords project ID → ApproveThis custom field
   • Approval deadline → Boords task due date
5. Test with live data

Pro Tip: Use ApproveThis' calculated fields to auto-flag Boords projects exceeding budgeted scene counts or requiring special compliance reviews.

Team-Specific Benefits

Creative Teams

• No more chasing email approvals – track status in ApproveThis
• Vacation delegation ensures scripts get approved even when leads are OOO
• Conditional logic routes technical feedback to engineers automatically

Project Managers

• Real-time dashboards show approval bottlenecks
• Automatic version linking prevents "Which draft was approved?" confusion
• Approval thresholds escalate overdue decisions predictably

Executives

• Audit trails prove compliance for regulated content
• Calculated fields surface budget risks early
• Email approvals require no software training

Critical Features You'll Actually Use

Beyond basic triggers, these advanced capabilities deliver ROI:

Approval Thresholds: Auto-approve minor Boords changes under $500, but require CFO sign-off above that limit.

Dynamic Routing: Route animation scripts to legal only if Boords project contains trademarked characters.

Version Locking: Freeze Boords project edits during approval periods to prevent mid-review changes.

When to Consider This Integration

This combo makes sense if your team:

• Wastes time reconciling feedback across email/Slack/Boords
• Has compliance requirements for creative assets
• Works with external clients who resist new software
• Manages complex approval chains (creative → legal → client)

For simple internal approvals without compliance needs, native Boords commenting may suffice.

Getting Started

Ready to transform your creative workflow?

1. Register for ApproveThis (free 14-day trial)
2. Explore Boords' storyboarding features
3. Book a live demo to see advanced use cases for your industry

Implementation Tip: Start with one high-impact workflow (like animatic approvals) before expanding to other processes.

Final Takeaway

Approvals don't have to kill creative momentum. By connecting Boords' visual collaboration with ApproveThis' structured governance, teams can:

• Reduce approval cycles by 40-60%
• Eliminate compliance gaps in regulated industries
• Give clients frictionless review processes without software training
• Maintain creative velocity as teams scale

The integration works because it respects how creatives actually work – keeping Boords as the creative hub while adding accountability layers that executives need. No more choosing between speed and control.