ApproveThis manages your Kentico Xperience Integration approvals.

Two Platforms, One Competitive Edge

When Kentico Xperience's content management capabilities meet ApproveThis' approval automation, organizations gain something rare: digital agility without operational chaos. This integration isn't about replacing tools - it's about connecting strategic decision-making to execution.

Kentico users manage 38% more content assets than average CMS platforms (Forrester, 2023), creating bottlenecks in regulated industries. ApproveThis solves this by adding structured governance without slowing down publishing cycles. Through Zapier, these platforms create closed-loop workflows where every content change follows proper channels while maintaining Xperience's renowned flexibility.

Strategic Synergies

Consider how marketing teams use Xperience's personalization tools while legal teams demand compliance oversight. Traditional solutions force trade-offs between speed and control. The integration removes this conflict:

• Real-Time Governance: Content updates trigger approval workflows before publishing
• Cross-Team Visibility: Legal sees requests in ApproveThis without Xperience logins

A healthcare client reduced compliance violations by 72% while cutting content update cycles from 14 days to 3. Their legal team reviews Xperience changes through ApproveThis emails while marketers keep working in familiar tools.

Automation Use Cases That Deliver ROI

1. Webhook-Triggered Content Reviews

Scenario: A financial services firm uses Xperience webhooks for urgent regulatory updates.

Integration: Webhook → ApproveThis request → Legal review → Xperience publishing

Outcome: Reduced risk of non-compliant updates while meeting 24hr compliance deadlines

2. Approval-Driven Page Creation

Scenario: An e-commerce brand requires merchandising lead approval for new product pages.

Integration: Xperience draft → ApproveThis → Merchandising OK → Page creation

Outcome: 89% faster seasonal launches with full audit trails

3. Automated Workflow Progression

Scenario: A university needs faculty consensus on research publication pages.

Integration: Approval → Xperience workflow advance → Automatic publishing

Outcome: Eliminated manual status updates between systems

Implementation Made Simple

Setting up the integration requires three steps in Zapier:

1. Connect Xperience webhooks to ApproveThis' "New Request" trigger
2. Map content metadata to approval request fields
3. Configure approval rules in ApproveThis

Critical note: ApproveThis approvers only need email access - no Xperience licenses required. This makes external partner approvals cost-effective compared to traditional CMS permission models.

Team-Specific Benefits

Marketing Operations

Xperience's A/B testing meets ApproveThis' version control. Example: Automatically pause underperforming campaign variants until leadership re-approves budget.

Legal & Compliance

Use ApproveThis' calculated fields to flag high-risk content. If Xperience metadata shows "regulated industry = true", require dual legal sign-offs automatically.

E-Commerce Teams

Sync Xperience product launches with ApproveThis' threshold rules. Discounts over 25%? Escalate to CFO while junior staff handle routine approvals.

Beyond Basic Approvals

While the Zapier integration handles core workflows, ApproveThis adds unique value through:

• Vacation Delegation: Content reviews never stall when approvers are OOO
• Dynamic Routing: Route Xperience requests based on content type or region
• Real-Time Dashboards: Track approval SLAs across global content teams

A European retailer uses these features to manage 200+ daily product updates across 12 countries while maintaining 99.3% compliance with local advertising laws.

Getting Started

Begin with high-impact workflows:

First Integration: Connect Xperience's webhook for content updates to ApproveThis' multi-step approval template. Use calculated fields to determine required approvers based on content sensitivity.

Pro Tip: Enable ApproveThis' email approvals for external legal partners - they'll review requests without needing Xperience training.

Ready to transform your content governance? Start your ApproveThis trial or schedule a custom demo showing Kentico Xperience integrations.

Final Considerations

This integration shines when:

• You manage complex approval chains across internal/external teams
• Audit trails are non-negotiable
• Content velocity impacts revenue

It's less critical for small teams with single-approver processes. But as organizations scale, combining ApproveThis' structure with Xperience's flexibility becomes strategic infrastructure.

Through Zapier, these platforms create an approval layer that adapts as your content strategy evolves - no developer resources required. Explore the possibilities while maintaining Xperience's full capabilities.