How ApproveThis + Productroad Cuts Approval Chaos (Without the Headaches)

Let’s cut to the chase: approval processes suck when they’re manual. Especially when you’re juggling customer feedback, feature requests, and product roadmaps. That’s why pairing ApproveThis with Productroad isn’t just smart—it’s borderline survival mode for teams drowning in Slack pings and spreadsheet updates.

Why This Combo Works Like a Cheap Espresso Shot

Productroad collects feedback. ApproveThis makes decisions happen. Together, they turn “we should maybe do this someday” into “this is happening next sprint.” No more lost requests, no more chasing down execs for sign-offs, and definitely no more guessing which features actually matter to customers.

What You’re Really Fixing Here

Think about how your team handles feature requests right now. Someone tags a product manager in a support ticket. They copy-paste it into a spreadsheet. Three weeks later, leadership asks why nothing’s moving. Rinse, repeat. This integration kills that cycle by making approvals part of the workflow—not an afterthought.

3 Ways This Integration Actually Does Something Useful

1. Auto-Create Approval Requests for New Feedback

Scenario: Your SaaS company gets 50 feature requests daily. The product team spends hours sorting through duplicates and low-effort suggestions.

Fix: Zapier automatically creates an ApproveThis request every time Productroad gets new feedback. Your PMs review pre-filtered requests with real customer vote counts. They approve/deny in two clicks via email. No logins, no meetings, no chaos.

2. Update Post Status When Sh*t Gets Real

Scenario: Your e-commerce platform’s users beg for a “save cart” feature. Support says it’s urgent, but the dev team hasn’t even seen the request.

Fix: When ApproveThis kicks off an approval workflow (like “High Priority Feature Review”), Productroad automatically updates the post status to “Under Review.” Customers see progress. Support stops getting hounded. Everyone breathes easier.

3. Document Decisions Without the Paperwork

Scenario: Your fintech startup finally approves a major API upgrade. Six months later, someone asks why it was prioritized. Cue the frantic Slack search.

Fix: When an ApproveThis request gets approved, Zapier auto-creates a Productroad post with the decision details. Now the “why” lives with the roadmap—not in some VP’s inbox.

Setting This Up Without Losing Your Mind

You need: A Zapier account (free tier works), ApproveThis, and Productroad. Total setup time: 12 minutes if you’re slow. Here’s the drill:

1. In Zapier, pick a trigger (like “New Post in Productroad”).
2. Choose ApproveThis as the action (“Create Request”).
3. Map Productroad’s feedback fields to ApproveThis’s request form.
4. Test with a real feature request (try approving your own bad idea first).

Pro tip: Use ApproveThis’s calculated fields to auto-flag high-priority requests. Like if a Productroad post gets 100+ votes, route it straight to the CTO.

Who Actually Cares About This?

Product Teams: Stop Being a Human Router

PMs waste 30% of their time chasing approvals. Connect Productroad to ApproveThis and let automation handle the grunt work. Bonus: Use approval thresholds to auto-approve small tweaks (like UI text changes) without meetings.

Customer Support: From Complaints to Clout

Support teams hate promising features that never ship. Now, when they tag a request in Productroad, it triggers an approval workflow. They get real-time updates in ApproveThis—no more looking clueless in customer calls.

Execs: Make Decisions Without the Dashboard Dive

CEOs don’t have time to log into Productroad. ApproveThis sends them email summaries with approve/deny links. They click. Stuff happens. Plus, vacation delegation means decisions don’t stall when someone’s skiing in Aspen.

The Quiet Perks You’ll Learn to Love

ApproveThis doesn’t just move tickets—it fixes hidden process cracks:

• Approval groups let you require consensus from legal+engineering without endless threads.
• Real-time tracking shows where requests stall (looking at you, finance team).
• No extra licenses for external approvers. Clients vote on features without getting a Productroad seat.

Bottom Line: This Isn’t Just Another Integration

Most tool combos just shuffle data. This one actually changes how decisions get made. You’re not just automating workflows—you’re forcing clarity into what’s usually a black hole of indecision.

Ready to stop being a feedback janitor? Get ApproveThis, connect it to Productroad, and maybe—just maybe—take a lunch break that doesn’t involve explaining why “urgent” requests are stuck in limbo.

P.S. If you’re still manually updating roadmaps, we can’t be friends. Book a demo before your team revolts.