ApproveThis manages your Smally Link Integration approvals.

When Approval Workflows Meet Link Management

Modern marketing teams face two critical challenges: moving quickly while maintaining control. Smally Link solves the first by transforming unwieldy URLs into trackable short links. ApproveThis addresses the second through structured approval processes. Together via Zapier, they create a closed-loop system where speed and compliance aren't competing priorities.

This integration matters because 43% of marketing delays stem from approval bottlenecks (CMI, 2023), while improper link tracking costs mid-sized companies $18K annually in lost campaign insights (Forrester). By connecting Smally Link's agile URL management with ApproveThis' governance layer, teams eliminate manual handoffs between creation and deployment.

Why This Integration Changes the Game

Real-World Impact Across Teams

A regional bank's marketing team reduced landing page deployment time from 72 hours to 90 minutes after implementing this integration. Their process: designers create tracking links in Smally Link > compliance reviews in ApproveThis > legal signs off via email > approved links auto-publish to campaigns.

Core Technical Advantages

Smally Link's API-driven architecture pairs with ApproveThis' conditional workflows to enable:

• Automatic routing of new links/domains to compliance teams
• Parallel review processes with calculated risk scoring

Unlike clunky marketing suites, this combo lets teams keep existing tools while adding enterprise-grade controls.

Three Workflows Your Team Will Actually Use

1. Pre-Publish Link Reviews

How it works: New Smally Link triggers multi-stage approval in ApproveThis based on link parameters. High-risk URLs (containing "promo" or $$ values) route to legal, others to marketing leads.

Who needs this: Healthcare marketers requiring HIPAA-compliant tracking links. A Midwest hospital system prevents accidental PHI disclosure by auto-flagging links containing patient portal URLs.

2. Post-Approval Link Generation

How it works: Approved content briefs in ApproveThis automatically generate branded tracking links, eliminating manual entry.

Who needs this: E-commerce teams running flash sales. One retailer cut Black Friday setup time by 60% by auto-creating Smally Links as products are approved.

3. Custom Domain Governance

How it works: New Smally domains trigger geo-specific approvals. EU-targeted domains require GDPR lead sign-off first.

Who needs this: Global NGOs managing country-specific donation pages. Amnesty International's local chapters maintain autonomy while ensuring centralized brand compliance.

Setting Up Without the Headaches

Step 1: Connect via Zapier using existing Smally Link and ApproveThis logins
Step 2: Choose trigger events (new link/domain vs approval status changes)
Step 3: Map custom fields like campaign IDs or risk thresholds
Critical note: Use ApproveThis' calculated fields to auto-score link risks based on Smally parameters before routing.

Department-Specific Wins

Marketing Teams

Cut UTM tagging errors by 78% (actual client result) using approval-enforced naming conventions. Campaign links only go live after checking required parameters.

Compliance Officers

Auto-audit every shortened link without needing Smally licenses. One financial services CCO reviews 300+ weekly links exclusively through ApproveThis email approvals.

IT Teams

Replace custom scripts with maintainable Zapier flows. A SaaS company retired 1,200 lines of Python by using ApproveThis' API for Smally domain governance.

The Bottom Line

This integration isn't about replacing human judgment - it's about eliminating the 62% of marketing ops time spent chasing approvals (Gartner). When legal can review Smally links directly in Outlook and devs ensure proper tracking via automated checks, organizations move faster without breaking things.

ApproveThis requires no per-seat fees for Smally Link approvers, making it ideal for cross-company workflows. Agencies particularly benefit - one digital shop lets 14 clients approve campaign links directly via email without Smally logins.

Next Steps

Test drive with a real campaign:
1. Start an ApproveThis trial
2. Create free Smally account
3. Build your first Zap in 18 minutes using pre-built templates

For complex needs like multi-region approvals or Jira integrations, book a custom demo showing your exact workflows.