
ApproveThis manages your Zakeke Integration approvals.
April 17, 2025
Integration Category: Ecommerce
When Personalization Meets Process
Zakeke helps companies turn "Can you make it blue with unicorns?" into actual sellable products. But here's the rub: every custom order is a potential operational landmine. ApproveThis is the bomb squad that actually makes scaling personalized products possible.
Think about it - 72% of consumers want personalized products, but 68% of operations teams lose sleep over fulfilling them. This integration through Zapier isn't just about connecting apps. It's about bridging the gap between creative sales and buttoned-up operations without slowing either down.
Why This Combo Doesn't Just Work - It Pays Rent
Zakeke handles the front-end magic - custom product builders, real-time 3D previews, all that jazz. ApproveThis handles the back-end reality check. Together through Zapier, they create a handoff that actually works for:
Operations Teams
No more spreadsheet approval queues. When a $5,000 custom yacht model comes through Zakeke, ApproveThis automatically routes it to the VP of Production and Legal based on order value thresholds.
Finance Teams
Custom quotes in Zakeke triggering immediate approval chains in ApproveThis. CFOs get notified via email when any custom order exceeds Q4 budget caps. They can reject it from their phone while boarding a plane.
Customer Success
Ever had a sales rep promise impossible customizations? Now the product team gets automatic visibility via ApproveThis workflows before the order processes in Zakeke. Catch errors when they're still fixable.
Real Workflows for Actual Businesses
Let's break down the three key Zapier automations that turn "Oh shit" moments into "We've got this" processes:
1. The Marketplace Firewall
Use Case: Mid-sized home decor retailer using Zakeke on Etsy and their Shopify store.
The Problem: Their 23-year-old social media intern approved a custom order for 500 neon pink toilet seats that their manufacturer can't actually produce.
The Fix: Every Zakeke marketplace order over $1k auto-triggers an ApproveThis workflow requiring sign-off from Production + Finance. Approval groups are sequential - Production validates feasibility first, then Finance checks margins.
Cool Factor: ApproveThis calculates real-time production costs using calculated fields pulled from Zakeke's order data. Finance sees actual profit margins, not just sale price.
2. The Customization Quality Gate
Use Case: B2B industrial parts manufacturer offering custom laser etching through Zakeke.
The Problem: Engineering specs getting lost between sales and production, leading to costly remakes.
The Fix: Every Zakeke order with technical requirements triggers an ApproveThis workflow that:
- Routes to QA lead for spec validation
- Requires CAD file attachment
- Auto-escalates if not approved in 4 hours
Secret Sauce: ApproveThis' vacation delegation means approvals never get stuck if QA is out. Automatically reassigns to backup approvers based on org chart rules.
3. The Quote Sanity Check
Use Case: Promotional products supplier using Zakeke for branded merchandise customization.
The Problem: Sales team undercutting prices to hit quotas, destroying margins on custom bulk orders.
The Fix: Any Zakeke quote exceeding 50 units or $10k value triggers ApproveThis workflows requiring:
- Sales manager approval for discount rates
- Warehouse confirmation of stock levels
- Auto-approval if under 24hr SLA to prevent deal delays
Money Maker: Conditional thresholds in ApproveThis let legal team review only contracts with specific liability clauses identified via Zakeke's custom fields.
Setting This Up Without Losing Your Mind
Here's the 3-step no-BS guide:
- Connect the Pipes: In Zapier, set Zakeke as your trigger app ("New Order Item" or "New Quotation" events work best).
- Map the Data: Pull critical Zakeke fields into ApproveThis requests - order specs, customer notes, custom pricing.
- Set Your Rules: Configure ApproveThis workflows with conditional logic like "If order value > $5k, require CFO approval".
Pro tip: Use ApproveThis' calculated fields to auto-flag orders that need special handling. Example: "(Unit Cost * Quantity) + Customization Fee < Sale Price" triggers immediate manager alerts.
Why This Isn't Just Another Integration
Most approval tools make you choose between speed and control. This combo gives both by:
Killing License Bloat: Your Zakeke approvers don't need ApproveThis licenses. They review via email or a simple portal. External partners? Add them as guests at no extra cost.
Respecting Team Culture: Sales hates process? Fine. Their Zakeke workflow stays unchanged. ApproveThis silently adds governance in the background through Zapier magic.
Preventing Customization Creep: 3D product configurators (Zakeke's jam) let customers go wild. Approval thresholds (ApproveThis' specialty) prevent production nightmares.
Who Actually Needs This?
If you answer "yes" to any of these:
- Do custom orders require cross-department sign-offs?
- Has a pricing error on a custom product nuked your margins this quarter?
- Do you waste hours weekly chasing down approvals via Slack/email?
For teams between 50-5k employees, this isn't about adding bureaucracy. It's about removing the human bottlenecks that personalization-heavy businesses inevitably hit.
Bottom Line
Zakeke opens the customization floodgates. ApproveThis installs the drainage system. Together via Zapier, they let you profit from personalized products without drowning in operational debt.
Ready to stop being surprised by custom orders? Get started with ApproveThis or book a 15-minute demo to see the Zakeke integration live.
Integrate with Zakeke Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Zakeke
Suggested workflows (and their Zapier components) for Zakeke
Create approval requests for new Zakeke marketplace order items
Ensure smooth operation of your sales channels by automating approval workflows for new marketplace sales. This integration allows you to initiate an approval process whenever a new order item from a marketplace is created in Zakeke, ensuring all sales meet quality standards and are processed efficiently.
Zapier Components

Trigger
New Marketplace Order Item
Triggers when a new order item is created for an order coming from a marketplace (such as Etsy) or from a manual order.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate approval workflows for new Zakeke order items
Gain greater control over custom product processing by initiating approvals for every new order item in Zakeke. This automation ensures all products meet company standards by triggering approval workflows as soon as new orders are generated.
Zapier Components

Trigger
New Order Item
Triggers when a new customized order is received and print-ready files are generated.
Action
New Request
Triggers when a new approval request workflow is initiated.
Create approval requests for new Zakeke quotations
Streamline your quotation process by automatically creating an approval request for each new quote in Zakeke. Ensure that every quotation meets pricing and compliance standards before being finalized and sent to clients.
Zapier Components

Trigger
New Quotation
Triggers when a new quotation is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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