ApproveThis manages your AttendZen Integration approvals.
April 17, 2025
Integration Category: Event Management
Two Platforms, One Competitive Edge
Event management thrives on precision – but it drowns in paperwork without the right tools. ApproveThis and AttendZen solve this through Zapier-powered automation. Where AttendZen excels at managing registrations, sessions, and attendee experiences, ApproveThis brings structure to the approval chaos surrounding budgets, vendor contracts, and policy compliance. Together, they turn disjointed processes into a unified workflow engine.
Why This Integration Changes the Game
Event teams waste 12-15 hours weekly chasing approvals manually (IDC, 2023). Combining these platforms eliminates three critical friction points:
- External Collaboration: Approvers don’t need AttendZen licenses – ideal for clients, sponsors, or executives reviewing contracts.
- Conditional Logic: Auto-approve expenses under $5K while routing larger budgets to CFOs via ApproveThis’ thresholds.
- Real-Time Sync: Approved requests in ApproveThis trigger immediate actions in AttendZen – no lag between “yes” and execution.
Use Cases That Deliver ROI
1. Contract & Booking Approvals
When a new venue booking appears in AttendZen, ApproveThis auto-routes it to legal and finance teams. A corporate event planner at a tech firm uses this to ensure all venue contracts get compliance reviews before deposits clear. ApproveThis’ calculated fields automatically flag bookings exceeding budget by 10%, triggering escalations.
2. Sponsor & VIP Access Management
High-profile attendees often require special clearance. When a VIP registers via AttendZen, ApproveThis sends a security approval request to the event’s risk management team. A music festival organizer uses this to prevent unauthorized backstage access, with ApproveThis logging every decision for audit trails.
3. Budget & Expense Compliance
Marketing teams propose event budgets in AttendZen’s CRM. ApproveThis applies conditional thresholds – auto-approving items under $2K but routing larger spends to directors. A trade show exhibitor uses this to control booth upgrade costs, with real-time dashboards showing approval status across 20+ requests.
4. Speaker & Content Reviews
Session proposals in AttendZen trigger approval workflows for content compliance. A conference host automates speaker contract reviews, using ApproveThis’ sequential approvals to ensure legal and HR sign-off before sending offers. Vacation delegation prevents bottlenecks if approvers are OOO.
Setup: 4 Steps to Automation
Step 1: Create a Zapier account (free tier works for testing).
Step 2: Connect AttendZen and ApproveThis as apps in Zapier. Use the AttendZen and ApproveThis integration guides for authentication.
Step 3: Build your Zap. Example: AttendZen trigger (New Booking) → ApproveThis action (Create Request with vendor details).
Step 4: Test with a live event booking. Confirm approvals route correctly, then activate the Zap.
Team-Specific Benefits
Event Planners
Cut approval cycles from days to hours. Real-time tracking in ApproveThis shows which session proposals or vendor contracts are pending legal review, allowing proactive follow-ups.
Finance Teams
Enforce budget guardrails automatically. If a venue deposit exceeds the approved limit in AttendZen, ApproveThis blocks payment until CFO approval.
Marketing Ops
Maintain a clean CRM. When ApproveThis confirms a sponsor’s contract sign-off, AttendZen auto-updates their record with contract terms and access levels.
Legal & Compliance
Review critical documents without logins. ApproveThis sends email-based approvals for AttendZen contracts, with inline commenting to request revisions.
The Strategic Advantage
This integration isn’t about saving clicks – it’s about scaling events without linear cost growth. A case study from a 5,000-attendee conference showed:
- 83% faster vendor onboarding (2 days → 4 hours)
- 62% reduction in budget overruns via auto-escalations
- 100% audit compliance on sponsor approvals
Getting Started
ApproveThis offers a 14-day free trial with prebuilt AttendZen templates. For complex events, request a custom demo to map multi-departmental approval chains.
Next Steps:
Integrate with AttendZen Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for AttendZen
Suggested workflows (and their Zapier components) for AttendZen
Create approval requests for new event bookings
When an event booking is created or updated in AttendZen, this automation creates an approval request in ApproveThis to ensure all booking modifications are reviewed. It helps streamline decision-making and maintain compliance. *Note: Verify that all relevant booking data is mapped appropriately.*
Zapier Components
Trigger
New and Updated Bookings
Triggers when an event booking is created or updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create contacts for new approval requests
When a new approval workflow begins in ApproveThis, this integration automatically creates a corresponding contact in AttendZen's CRM. It connects your approval process with customer records for improved tracking. *Note: Ensure all necessary contact fields are correctly configured.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.
Action
Create Contact
Create a new person or organisation in the AttendZen CRM
Create approval requests for new or updated attendees
Whenever an attendee is created or updated in AttendZen, this automation sends an approval request via ApproveThis to validate the change. It ensures that each attendee record is reviewed before being finalized. *Note: Confirm approval criteria are set to match your event policies.*
Zapier Components
Trigger
New and Updated Attendees
Triggers when an event attendee is created or updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create event attendees for approved requests
When an approval decision is made in ApproveThis, this integration registers a new attendee in AttendZen. The process ensures that only approved requests result in attendee registrations, reducing manual checks. *Note: Validate attendee details prior to registration.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Attendee
Create a new attendee registration for an event in AttendZen.
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