ApproveThis manages your Event Farm Integration approvals.

When Event Planning Meets Governance

Event planners using Event Farm know the chaos of last-minute VIP invitations, budget overruns on catering contracts, and chasing executives for sign-offs. Marketing teams waste hours tracking down decision-makers while operations struggles with inconsistent processes. This is where pairing Event Farm's audience engagement tools with ApproveThis' structured approval system changes the game.

Through Zapier integration, these platforms automate the gap between action and authorization. Event Farm handles the "what" of guest lists and digital activations; ApproveThis manages the "who approves it" and "how fast." Together, they turn fragmented processes into closed-loop workflows where every invitation change, vendor contract, or special access request automatically routes to the right stakeholders.

Three Ways This Combo Solves Real Problems

1. Guest List Governance for High-Stakes Events

When a Fortune 500 company uses Event Farm to manage a product launch, every VIP invitation requires CMO and legal review. With the integration:

• An affirmative RSVP in Event Farm triggers an ApproveThis workflow
• Legal checks for conflict of interest clauses
• CMO's team reviews branding alignment

Key differentiator: Approvers receive email-based approvals with one-click decisions - no need to log into Event Farm. For external counsel, this eliminates software access hurdles.

2. Budget Guardrails for Creative Teams

Agencies managing client events in Event Farm often overspend on "special touches." By connecting budget fields in ApproveThis:

• $5k+ AV upgrades auto-route to client finance
• Calculated fields show real-time budget impact
• Approval thresholds auto-approve minor changes

Hidden advantage: Vacation delegation ensures a designer's PTO doesn't bottleneck $200 floral arrangement approvals.

3. Compliance-Driven Event Activations

Pharmaceutical companies using Event Farm for doctor engagements require strict compliance oversight. The integration enables:

Automatic approval chains when a registered attendee matches regulated profiles. Legal and compliance teams get sequential sign-offs with audit trails, while marketing maintains Event Farm's dynamic registration flows.

Setting Up Without the Setup Headaches

Connect Event Farm and ApproveThis in under 15 minutes using Zapier:

1. In Zapier, choose Event Farm's "Affirmative Invitation" trigger
2. Map guest data to ApproveThis' custom request fields
3. Set approval rules (thresholds, groups) in ApproveThis
4. Test with a draft event invitation

Pro tip: Use ApproveThis' calculated fields to auto-flag invitations exceeding travel budget caps or conflicting with blackout dates.

Why This Isn't Just Another Integration

Unlike basic notification systems, this pairing adds governance to Event Farm's flexibility. Example: A tech conference organizer uses Event Farm's waitlist management but needs C-level oversight on speaker green rooms. The integration:

- Auto-creates approval requests when waitlisted VIPs register
- Routes to facilities and finance based on room rates
- Updates Event Farm's access badges upon approval

Meanwhile, ApproveThis' real-time dashboard gives ops teams a single pane to monitor 200+ pending decisions across 15 events.

Teams That Benefit Most

Marketing Operations

Eliminate spreadsheets tracking sponsorship contract approvals. When a new sponsor registers in Event Farm, ApproveThis:

- Routes contracts to legal
- Auto-approves standard NDAs
- Flags non-standard terms for CMO review

Finance

Prevent budget overages with approval thresholds. If an Event Farm activity exceeds $10k, ApproveThis:

- Requires CFO sign-off
- Shows remaining budget
- Blocks vendor payments until approved

External Partners

Agency teams lack access to client ERP systems. With ApproveThis:

- Clients approve Event Farm changes via email
- No Event Farm licenses needed for approvers
- All decisions sync back to agency workflows

Beyond the Basics: Advanced Use Cases

For global enterprises, layer ApproveThis' conditional logic with Event Farm's regional event templates:

Scenario: APAC marketing head requests a premium venue in Event Farm.
Automation: ApproveThis routes to local compliance first, then regional CFO, then global brand - with SLAs at each step.

For mergers and acquisitions teams, use calculated fields to auto-approve Event Farm invitations for employees under certain deal thresholds while escalating others.

Getting Started

For teams using Event Farm, adding ApproveThis via Zapier requires no developer resources. Start with one workflow - like VIP invitation approvals - then expand to speaker contracts or venue bookings.

ApproveThis offers a free tier for basic workflows, scaling to enterprise-grade SLAs and audit trails. Event Farm users typically see 65% faster approvals in the first 90 days.

Next step: Register for ApproveThis and connect your Event Farm account in Zapier during the 14-day trial. For complex use cases like pharma compliance or global approvals, request a custom demo.