When Form Meets Function
Modern businesses face a critical challenge: moving fast without breaking things. For marketing teams reviewing campaign assets, legal departments processing contracts, or operations managers handling purchase requests, every delay in approvals creates ripple effects. This is where BEEKAI and ApproveThis form a power couple - one manages complex submissions, the other automates airtight approval processes.
BEEKAI's AI-driven forms excel at collecting structured data and creative content, while ApproveThis adds decision velocity through intelligent routing, conditional logic, and system-agnostic approvals. Together via Zapier, they create closed-loop workflows where submissions automatically trigger reviews, and decisions instantly update source systems.
Why This Integration Matters
Consider a national retailer launching seasonal campaigns. Their agencies submit 300+ assets through BEEKAI. Without automation:
- Creative directors waste hours manually forwarding PDFs
- Legal loses contracts in email threads
- Finance approves outdated budget requests
The integration fixes this by making BEEKAI submissions instantly actionable. When a new form arrives, ApproveThis:
- Routes to approvers based on content type/dollar value
- Applies legal/compliance checks automatically
- Updates BEEKAI records with decisions
Approvers don't need BEEKAI logins - they review via email or ApproveThis' portal. For multi-team processes (client > agency > legal), this eliminates access headaches.
Real-World Workflow Superchargers
1. Marketing Asset Approvals
A beverage company uses BEEKAI to collect social media posts from 5 agencies. Their Zapier integration:
- Auto-creates ApproveThis requests with post copy/visuals
- Routes to brand managers if under $10K
- Escalates to CMO via calculated fields if budget exceeds threshold
- Posts approved content to Hootsuite via return Zap
Result: 62% faster campaign launches
2. Contract Lifecycle Management
A logistics firm's BEEKAI form collects NDAs from partners. The integration:
- Triggers parallel legal/finance reviews in ApproveThis
- Uses vacation delegation during holiday periods
- Archives executed contracts with approval timestamps
Outcome: 300+ monthly agreements processed without dedicated staff
3. Procurement Control
Manufacturers automate purchase requests:
- BEEKAI captures vendor quotes
- ApproveThis checks against negotiated rates
- Auto-approves if within 5% of target
- Flags discrepancies for sourcing team
Impact: 22% cost savings on indirect spend
Technical Setup Made Simple
Connecting BEEKAI and ApproveThis takes 15 minutes:
- In Zapier, choose BEEKAI's "New Submission" trigger
- Map critical fields (budget, vendor, due date) to ApproveThis
- Set approval rules: thresholds, groups, fallbacks
- Test with live data
Pro tip: Use ApproveThis' calculated fields to auto-compute values like "Budget Variance %" or "Compliance Score" based on BEEKAI inputs. These can determine routing paths without manual checks.
Department-Specific Wins
Marketing Teams
Cut review cycles from days to hours by embedding brand guidelines directly into approval workflows. When a BEEKAI submission violates style rules (wrong hex code, improper logo usage), ApproveThis automatically routes to brand stewards before creatives even see it.
Legal & Compliance
Maintain audit trails without spreadsheets. Every contract submitted via BEEKAI gets timestamped approvals in ApproveThis, with option to require sequential sign-offs (GC > CFO > CEO). Vacation delegation ensures deals don't stall when counsel is OOO.
Operations Leaders
Implement granular controls without bureaucracy. Set automatic approvals for recurring orders under $2K in BEEKAI, while routing exceptional purchases to department heads. Real-time dashboards show request volumes by category, helping renegotiate vendor terms.
The Hidden Advantage: Adaptability
Most approval tools force rigid processes. ApproveThis bends to your needs:
- Conditional Routing: If BEEKAI submissions include "Urgent" checkboxes, ApproveThis can skip levels
- Multi-App Orchestration: Approved designs trigger Asana tasks AND HubSpot emails via Zapier
- Client-Friendly: External partners approve via email without app logins
A European retailer used this flexibility to handle 22 distinct approval matrices across countries - all managed through one ApproveThis/BEEKAI combo.
Getting Started
Ready to transform submissions into actions?
1. Register for ApproveThis (free 14-day trial)
2. Connect to BEEKAI via Zapier
3. Clone pre-built templates or craft custom flows
For complex use cases like multi-region approvals or AI-assisted decision thresholds, request a demo. Our team will architect workflows matching your BEEKAI processes.
Final Thought: Approval as Strategy
In today's economy, speed and control aren't opposites - they're requirements. By combining BEEKAI's intelligent forms with ApproveThis' dynamic approvals, businesses finally can:
- Say "yes" faster with guardrails
- Scale processes without adding approvers
- Turn manual reviews into competitive advantages
The question isn't whether you need approval automation, but how much revenue you'll lose waiting for email chains while competitors act.
Integrate with BEEKAI Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for BEEKAI
Suggested workflows (and their Zapier components) for BEEKAI
Create approval requests for new Beekai submissions
Automatically create an approval request when a new submission is received in BEEKAI to ensure that all content is reviewed before publishing. This integration routes new submissions directly into an approval workflow, helping teams streamline decision-making. *Note: Configure required fields in the approval request to match your organization’s process.*
Zapier Components

Trigger
New Submission
Triggers when new submissions are created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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