ApproveThis + Authory: The Approval Hack for Content-Heavy Teams

Why Approval Processes Break (And How to Fix Them)

Let’s be real – approving content shouldn’t feel like herding cats. But when your marketing team’s latest blog post needs legal review, client sign-off, and an SEO check? That’s exactly what happens. Enter the ApproveThis and Authory integration via Zapier – where automated approval workflows meet centralized content management. No more chasing down decision-makers in Slack or digging through email threads. Just clean, trackable approvals that keep your content machine running.

What Happens When Approval Automation Meets Content Archiving

Authory acts as your content library – automatically aggregating every article, podcast episode, or social post your team creates. ApproveThis? It’s the traffic cop for decisions. Together through Zapier, they create a closed-loop system:

• New Authory content → Auto-generated approval request
• Approved content → Automatic next steps (publishing, edits, etc.)
• Rejected content → Immediate feedback loop

The kicker? Approvers don’t need Authory logins. Perfect for agencies approving client content or legal teams reviewing compliance docs.

Real-World Example: Marketing Agency Scaling

Imagine a 200-person agency using Authory to track 50+ client content pieces weekly. Without automation: 15+ approval emails per piece, lost attachments, version chaos. With the integration:

1. Writer publishes draft → Authory auto-detects it
2. Zapier triggers ApproveThis workflow
3. Client, legal, and SEO lead get one email with all context
4. Auto-reminders nudge slow responders

Result? 62% faster approvals (based on actual client data).

Three Approval Scenarios You’re Probably Facing

1. The Compliance Gauntlet

Healthcare companies using Authory to archive patient education content. Every piece needs legal/compliance review. Setup:

Authory trigger: New article added
ApproveThis action: Multi-step approval (compliance lead → legal team → CMO)
Secret sauce: Approval thresholds auto-approve low-risk updates

2. Client Content Gridlock

PR firms managing 30+ client newsletters in Authory collections. Current process: Shared Google Docs with comment chaos. Integrated solution:

Authory trigger: New content added to client collection
ApproveThis action: Client-specific approval chain
Bonus: Vacation delegation prevents holiday delays

3. The Enterprise Content Bottleneck

2000-employee tech company with strict brand guidelines. Authory tracks all thought leadership pieces. Integration handles:

- Automatic routing to regional compliance teams
- Calculated fields flagging high-risk topics
- Real-time dashboard for content approvers

Setting Up Your Approval Superhighway

Here’s the TL;DR setup:

1. Create a Zapier account (free tier works)
2. Connect Authory (triggers) + ApproveThis (actions)
3. Choose your trigger:
  - New content: Broad approvals
  - Collection updates: Team/client-specific flows
4. Map Authory content fields to ApproveThis requests
5. Test with a draft blog post → approval request

Pro tip: Use ApproveThis’ calculated fields to auto-flag content needing special review (e.g., articles mentioning “investment returns” go straight to legal).

Who Actually Benefits From This?

Marketing Teams

Scenario: Your content team pumps out 50 blog posts/month. Without automation:
- Editors waste hours chasing CMO approvals
- Last-minute changes get lost
With integration:
- Auto-approvals for pre-approved topics
- Urgent requests escalate after 24hrs
- All feedback centralized (no more “I thought you CC’d them!”)

Legal Departments

Problem: Manually reviewing every Authory-archived case study for compliance claims.
Solution:
- Auto-route docs containing regulated terms
- Parallel approvals (legal + compliance)
- Audit trail for regulators

Agencies/Consultancies

Pain point: Clients taking 5+ days to review simple social posts.
Fix:
- Client-specific approval groups in ApproveThis
- Authory collections per client
- Automatic reminders after 48hrs

Features You’ll Actually Use

Beyond basic approvals, these matter:

• Email decisions: Approvers don’t need another login
• Threshold rules: Auto-approve content under $5k budget
• Calculated fields: Flag articles with specific keywords
• Delegation: No more “John’s out sick” delays

Common Objections (And Why They’re Wrong)

“We’re fine with email approvals”
Until the compliance audit hits. Or your CMO misses a critical request in their 10k-unread inbox.

“Our team will hate new software”
Approvers interact via email. Only admins need logins. Nice try though.

“We don’t create enough content”
Authory archives everything – social posts, guest articles, webinar transcripts. All need occasional reviews.

Bottom Line

If your team creates more than 20 content pieces/month or works with external reviewers, this integration pays for itself in days. It’s not about fancy features – it’s about eliminating the “Hey, did you approve that?” conversations that drain productivity.

Ready to stop being an approval bottleneck? Get started with ApproveThis or explore Authory’s content tracking. Or better yet – book a live demo to see the Zapier magic in action.